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.COM © PARKS ASSOCIATES
IOT AND THE CONNECTED CONSUMER
#CONNEU17 @CONNECTIONS_EU
Insurance and IoT: Strategies
for Incoming Market Players
.COM © PARKS ASSOCIATES
MODERATOR
Speakers
•Brad Russell
•Research Director,
Connected Home
•Parks Associates
•@bradrusselltech
•Cecilia Sevillano
•Head Smart Home Solutions
•Swiss Re
•@cecisevillano
•Espen Schrøder
•COO
•Sfty AS
•Marcus Scheiber
•CEO
•ROC-Connect
•Scott Henry
•Director
•HomeServe
.COM © PARKS ASSOCIATES
Insurance IoT Ecosystem
.COM © PARKS ASSOCIATES
Marketing vs. Operational Use of Data
.COM © PARKS ASSOCIATES
Stages of Insurance IoT
.COM © PARKS ASSOCIATES
Almost 60% of consumers are likely to purchase smart
home products with insurance-related features.
Not likely
(Rating 1-4 on all
products), 41%
Likely to buy smart home
products with
detection/prevention features
(Rating 5-7 on at least one
product), 59%
Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/17)
Among the 79% of U.S. BB HHs Owning a Home or Having Renters Insurance,
n = 3,949, ±1.56%
© 2017 Parks Associates
.COM © PARKS ASSOCIATES
Nearly 40% of consumers would switch insurance
providers in order to obtain smart home products.
Not likely (Rating 1-3), 35%
Neutral (Rating 4), 27%
Likely (Rating 5), 21%
Very likely (Rating 6-7) , 17%
Likelihood of Switching Insurance Providers for Smart Products (Q2/17)
Among the 79% of U.S. BB HHs Owning a Home or Having Renters Insurance,
© 2017 Parks Associates
.COM © PARKS ASSOCIATES
Scott Henry
Director
HomeServe
SPEAKER
.COM © PARKS ASSOCIATES
Marcus Scheiber
CEO
ROC-Connect
SPEAKER
.COM © PARKS ASSOCIATES
Espen Schrøder
COO
Sfty AS
SPEAKER
.COM © PARKS ASSOCIATES
Cecilia Sevillano
Head Smart Home Solutions
Swiss Re
@cecisevillano
SPEAKER
.COM © PARKS ASSOCIATES
Brad Russell
Research Director, Connected Home
Parks Associates
@bradrusselltech @ParksAssociates
MODERATOR
.COM © PARKS ASSOCIATES
MODERATOR
Speakers
•Brad Russell
•Research Director,
Connected Home
•Parks Associates
•@bradrusselltech
•Cecilia Sevillano
•Head Smart Home Solutions
•Swiss Re
•@cecisevillano
•Espen Schrøder
•COO
•Sfty AS
•Marcus Scheiber
•CEO
•ROC-Connect
•Scott Henry
•Director
•HomeServe

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Ceu2017 insurance

  • 1. .COM © PARKS ASSOCIATES IOT AND THE CONNECTED CONSUMER #CONNEU17 @CONNECTIONS_EU Insurance and IoT: Strategies for Incoming Market Players
  • 2. .COM © PARKS ASSOCIATES MODERATOR Speakers •Brad Russell •Research Director, Connected Home •Parks Associates •@bradrusselltech •Cecilia Sevillano •Head Smart Home Solutions •Swiss Re •@cecisevillano •Espen Schrøder •COO •Sfty AS •Marcus Scheiber •CEO •ROC-Connect •Scott Henry •Director •HomeServe
  • 3. .COM © PARKS ASSOCIATES Insurance IoT Ecosystem
  • 4. .COM © PARKS ASSOCIATES Marketing vs. Operational Use of Data
  • 5. .COM © PARKS ASSOCIATES Stages of Insurance IoT
  • 6. .COM © PARKS ASSOCIATES Almost 60% of consumers are likely to purchase smart home products with insurance-related features. Not likely (Rating 1-4 on all products), 41% Likely to buy smart home products with detection/prevention features (Rating 5-7 on at least one product), 59% Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/17) Among the 79% of U.S. BB HHs Owning a Home or Having Renters Insurance, n = 3,949, ±1.56% © 2017 Parks Associates
  • 7. .COM © PARKS ASSOCIATES Nearly 40% of consumers would switch insurance providers in order to obtain smart home products. Not likely (Rating 1-3), 35% Neutral (Rating 4), 27% Likely (Rating 5), 21% Very likely (Rating 6-7) , 17% Likelihood of Switching Insurance Providers for Smart Products (Q2/17) Among the 79% of U.S. BB HHs Owning a Home or Having Renters Insurance, © 2017 Parks Associates
  • 8. .COM © PARKS ASSOCIATES Scott Henry Director HomeServe SPEAKER
  • 9. .COM © PARKS ASSOCIATES Marcus Scheiber CEO ROC-Connect SPEAKER
  • 10. .COM © PARKS ASSOCIATES Espen Schrøder COO Sfty AS SPEAKER
  • 11. .COM © PARKS ASSOCIATES Cecilia Sevillano Head Smart Home Solutions Swiss Re @cecisevillano SPEAKER
  • 12. .COM © PARKS ASSOCIATES Brad Russell Research Director, Connected Home Parks Associates @bradrusselltech @ParksAssociates MODERATOR
  • 13. .COM © PARKS ASSOCIATES MODERATOR Speakers •Brad Russell •Research Director, Connected Home •Parks Associates •@bradrusselltech •Cecilia Sevillano •Head Smart Home Solutions •Swiss Re •@cecisevillano •Espen Schrøder •COO •Sfty AS •Marcus Scheiber •CEO •ROC-Connect •Scott Henry •Director •HomeServe