This document provides guidance on targeting core journals for publication, retaining copyright as an author, and making an impact. It defines what makes a journal core based on acceptance by scholars, impact factor, visibility and acceptance rates. It also discusses determining a journal's quality, retaining full or partial copyright, and alternatives to impact factor for evaluating journals, including Eigenfactor and SCImago. The goal is to help authors select the best journals for their work and understand copyright issues to maximize the impact of their research.