Create a successful media strategy takes time and efforts. It is the foundation to educate your market, a must-have for any disruptive startup. It can also drive millions of signups – your potential clients. Beyond newsjhacking, we will talk about how to make the news and position your startup at the forefront of your industry.

1. Beyond Newsjacking
MAKE
THE NEWSBy @AntoninCohen

3. How to build
THE FOUNDATION

5. What do your
clients read?
Define your angle stories.
Who is leading
your media industry?
Focus on the best journalists.
How to reach them?
Guess emails with
patterns, LinkedIn, Twitter

7. 1. Perfect one sentence pitch
2. Perfect 200 words email pitch
3. Company Overview
4. Press Contact
5. Product Information
6. Media Assets
7. Clients
8. Notable Media Mentions
9. Past Press Releases
Essentials

9. 1 year = 4 PR
New product, features, investors,
studies & data, events, newsjacking...

11. Your are the expert
Create direct relationships
& share your knowledge
Be visible
Write articles and
speak at events.