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Centrestage
“The SECRET of Hotel
Suites Investment in
Petaling Jaya”

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

2
What to expect from today?
About us and Why us?
Why Malaysia and Why Petaling Jaya (PJ)
The Story of Section 13 PJ
About the Project: PJ Centerstage
The secrets of Hotel Suites Investment
Your opportunity to be one of the proud
owner
3
RM 0.55 psf (including sinking fund)
Copyright reserved. We have researched
and verify against market information
available to come to the basis of the
financial plan. All information are obtained

7
Artist’s Impression
Artist’s Impression
Artist’s Impression
Total 160 units of Type A and
100 units of Type B
4 Tips for Hotel Investing
1) Location, Location, Location
2) Manager of the Hotel
3) Yield Based Investment
4) How To Assess Your Potential
Appreciation

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan.
29
All information are obtained from sources we believe to be reliable and fair
Location
• Commercial Economic
Activity (SS2, Sec 5 & Sec
14)
Education ( >10
Universities and Colleges)

Matured Population
Demographics (Sec 17,
Sec 16, Damansara)
Plenty of Employment
What do you think the
Growth & Trend will be?
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan.
All information are obtained from sources we believe to be reliable and fair

30
2 million
populatio
n

> 23
educatio
n
provider
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

31
Location: 10km (12 min to KLCC)

Near to KL
Google Maps
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

32
Location:
1km (15m walk, 5 min car) to LRT
Station

Near to
LRT

Google Maps
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

33
Kelana Jaya Line (30m direct to KLCC)

Direct to KL Sentral &
KLCC
Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

34
2008

The Start of it all..FY2008
Used to be Industrial, NOW Mixed Commercial

Rothman roundabout is now traffic light

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

35
2008

The Regeneration of Sec 13
PJ
Started inyear 2006/7 with lots of
uncertainties

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

36
The Regeneration of Sec 13
PJ

2008

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

37
2013

Where is Jaya One NOW?
RM220psf
RM350psf

FY2006
FY2008

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

38
The Transformation of Section
13 PJ

2009

Too valuable to be industrial

MSC to attract
MNCs
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

39
The Transformation of Section
13 PJ

2012

Benefits of MSC

MSC is now REAL
Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

40
2013

Pelaburan
Hartanah
Berhad
invest in
Jaya 33 for
RM324m

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

41
2013

The upgraded Jaya
Shopping Centre

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

43
2012

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

44
2013

Ugly Duckling will become a
Swan

Columbia
Hospital

Star Reporting Division and Mixed
Commercial

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

45
Ugly Duckling will become a
Swan
MLB said the land it is acquiring from MIB in
Petaling Jaya is located within an important
commercial area which has in recent years seen
new commercial developments, such as such as
the V Square @ PJ City Centre,
The Plaza @ Jaya 33 and the redevelopment of
the Jaya Shopping Centre. “The PJ land is within
close proximity to PJ’s new town centre and is
easily accessible from major roads and highways.
Given its strategic location and excellent
accessibility, it is expected there would be
commercial potential for the land and demand
for the residential units to be developed there.
“In this regard, the proposed land acquisition is in
line with MLB’s strategy to increase its landbank
in strategic locations for future development to
ensure earning growth sustainability.”
This article first appeared in The Edge Financial Daily, on

46
The Golden Triangle of PJ!
• Columbia Private Hospital
Pacific Star Mixed Development
Mixed Development on the former
DKSH Site by PJD Group

Mulpha Development Site
5 Semangat Office tower by Alambia
Completion of Jaya Supermarket
upgraded
Brunsfield Development
Development of office by Sime
Darby/IOI
Mixed Development of F&N Site

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

47
2013
KDU

F&N
DKSH

Copyright reserved. We have researched and verify against market information available to come to the basisSime
of
the financial plan. All information are obtained from sources we believe to be reliable and fair

Darby/IOI
48
2013

10 NEW
development
s worth
RM4.7bil!
What do you
think these
Developers
foresee??

F&N

Columbia
Hospital
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

49
Manager of the Hotel

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

52
No 2 in BRAND

No 8 in WORLDWIDE
HOTEL GROUP

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan.
All information are obtained from sources we believe to be reliable and fair

53
Worldwide Support &
Booking

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

54
Multi Awards Winning Chain
Hotel

Copyright reserved. We have researched and verify against market information available to come to the basis of the
financial plan. All information are obtained from sources we believe to be reliable and fair

55
Int'l Quality Assurance Awards
Recipients

Copyright reserved. We have researched and verify against market information available to come to the basis of
the financial plan. All information are obtained from sources we believe to be reliable and fair

56
M.K Guertin Awards Winners

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan.
57
All information are obtained from sources we believe to be reliable and fair
Why Best Western?
• 12 hotel in
Malaysia of which 5
is in Klang Valley
• 3rd hotel to open
in Klang Valley
• What is the
difference between
Normal Hotel as
compared to
Worldwide Chain
Hotel?

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

58
Marketing Package
•
•
•
•

Centerstage Phase 3 (FINAL PHASE NEW LAUNCH)
6% Early Bird Discount*** + 4% DIBS***
1st to 3rd years 21% GRR (Guaranteed Rental Returns)***
4th to 12th years return will be based on occupancy and will be
payable 50:50 (50% to owner and 50% to hotel Operator) basis
based on the proportion of Net Purchase Price over Total Net
Purchase Price
• Fully Furnished
• Free legal fee on SPA, loan agreement and disbursement fees
(excluding stamp duties)***
• Free 5 nights p.a***
•

*** TERMS AND CONDITIOND APPLICABLE
Financial Plan: Investment Plan
RM
400,000.00

Price

Guaranteed
Rental
Return

Less
DIBS Rebate

4.0
%

-16,000.00

Early Bird
Rebate

6.0
%

-24,000.00

Net Price

RM
360,000.00

7.0%

Outgoings +
Refurbishme
nt
Net Return
pa
Net return
over 3 years

RM
25,200.00

-5,400.00

5.5%

RM
19,800.00
RM
59,400.00

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

61
Financial Plan: Loan
Loan margin

70.0
%

RM
280,000.00

BLR

6.6%

Intere
st

Mortgage
discount

2.3%

950

No of years of
loan

Princi
pal

Total

600

1,550.0
0

25

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

62
Financial Plan: Projected Returns
YEAR

ARR

OR%

50% Outgoin
R/ Cost
Sharing
gs

1-3 2015-2017

Net pa Avg pm

Installment Surplus Surplus
pm
pm
pa

19,800.0
1,650.00
0

-1,519.27

4

2018

235.00

75%

32,165.6
5,000.00 23,165.6
4,000.00
1,930.47
3
3

-1,519.27

411.20 4,934.36

5

2019

240.00

75%

32,850.0
5,000.00 23,850.0
4,000.00
1,987.50
0
0

-1,519.27

468.23 5,618.73

6

2020

245.00

75%

33,534.3
5,000.00 24,534.3
4,000.00
2,044.53
8
8

-1,519.27

525.26 6,303.11

7

2021

300.00

75%

41,062.5
5,000.00 32,062.5
4,000.00
2,671.88
0
0

-1,519.27

1,152.60 13,831.2
3

Outgoings includes
Service charges & sinking fund of RM0.55psf,
Quit Rent RM560 for every 100sqm
Assessment tax: 0.26% of latest property
value
Refurbishment is fixed at RM5,000 pa

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

63
Financial Plan: Investment Outlay
INVESTMENT OUTLAYS
30% outlay required based on 70% loan
financing

Total Rebate (6% + 4%) (See above)
Total 3 year Net Return upfront (See
above)

30%
40,000.0
0
59,400.0
0

Initial outlay

RM 120,000.00

-99,400.00
RM 20,600.00

Interest during construction period.
Assume max at RM280K @ 12 month @ 12,320.0
4.4%
0
Installment for first 3.5 year

TOTALOUTLAY

63,809.4
4

76,129.44

RM 96,729.44

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

64
2012 Tourism Board of Malaysia

Total Units
1378 only
ARR fr
RM230
OR = 78.4%

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

65
ARR as at
30/9/13
Armada RM250
Crystal RM200

Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

66
Construction is 80% completed,
risk free
Copyright reserved. We have researched and verify against market information available to come to the basis of the
financial plan. All information are obtained from sources we believe to be reliable and fair

67
Hassle Free Purchase Procedure
Pay a booking fee of MYR10,000 to queue for your unit.

Sign a PARTICULARS OF PURCHASER (S) Form
We will pick and inform you of your unit after the
BALLOTING
If you don't like the unit balloted or chosen, FULL refund

If you are rejected by bank for your loan, FULL refund
SPA signed within 10 days and Loan Submission within 30
days for the Early Bird Discount 6% and DIBS 4%
Discount
Copyright reserved. We have researched and verify against market information available to come to the basis of the financial
plan. All information are obtained from sources we believe to be reliable and fair

68

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CentreSTAGE @ PJ Section 13, Selangor

  • 2. “The SECRET of Hotel Suites Investment in Petaling Jaya” Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 2
  • 3. What to expect from today? About us and Why us? Why Malaysia and Why Petaling Jaya (PJ) The Story of Section 13 PJ About the Project: PJ Centerstage The secrets of Hotel Suites Investment Your opportunity to be one of the proud owner 3
  • 4.
  • 5.
  • 6. RM 0.55 psf (including sinking fund)
  • 7. Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained 7
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 16.
  • 17.
  • 18. Total 160 units of Type A and 100 units of Type B
  • 19.
  • 20.
  • 21.
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  • 24.
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  • 26.
  • 27.
  • 28.
  • 29. 4 Tips for Hotel Investing 1) Location, Location, Location 2) Manager of the Hotel 3) Yield Based Investment 4) How To Assess Your Potential Appreciation Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. 29 All information are obtained from sources we believe to be reliable and fair
  • 30. Location • Commercial Economic Activity (SS2, Sec 5 & Sec 14) Education ( >10 Universities and Colleges) Matured Population Demographics (Sec 17, Sec 16, Damansara) Plenty of Employment What do you think the Growth & Trend will be? Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 30
  • 31. 2 million populatio n > 23 educatio n provider Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 31
  • 32. Location: 10km (12 min to KLCC) Near to KL Google Maps Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 32
  • 33. Location: 1km (15m walk, 5 min car) to LRT Station Near to LRT Google Maps Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 33
  • 34. Kelana Jaya Line (30m direct to KLCC) Direct to KL Sentral & KLCC Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 34
  • 35. 2008 The Start of it all..FY2008 Used to be Industrial, NOW Mixed Commercial Rothman roundabout is now traffic light Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 35
  • 36. 2008 The Regeneration of Sec 13 PJ Started inyear 2006/7 with lots of uncertainties Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 36
  • 37. The Regeneration of Sec 13 PJ 2008 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 37
  • 38. 2013 Where is Jaya One NOW? RM220psf RM350psf FY2006 FY2008 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 38
  • 39. The Transformation of Section 13 PJ 2009 Too valuable to be industrial MSC to attract MNCs Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 39
  • 40. The Transformation of Section 13 PJ 2012 Benefits of MSC MSC is now REAL Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 40
  • 41. 2013 Pelaburan Hartanah Berhad invest in Jaya 33 for RM324m Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 41
  • 42.
  • 43. 2013 The upgraded Jaya Shopping Centre Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 43
  • 44. 2012 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 44
  • 45. 2013 Ugly Duckling will become a Swan Columbia Hospital Star Reporting Division and Mixed Commercial Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 45
  • 46. Ugly Duckling will become a Swan MLB said the land it is acquiring from MIB in Petaling Jaya is located within an important commercial area which has in recent years seen new commercial developments, such as such as the V Square @ PJ City Centre, The Plaza @ Jaya 33 and the redevelopment of the Jaya Shopping Centre. “The PJ land is within close proximity to PJ’s new town centre and is easily accessible from major roads and highways. Given its strategic location and excellent accessibility, it is expected there would be commercial potential for the land and demand for the residential units to be developed there. “In this regard, the proposed land acquisition is in line with MLB’s strategy to increase its landbank in strategic locations for future development to ensure earning growth sustainability.” This article first appeared in The Edge Financial Daily, on 46
  • 47. The Golden Triangle of PJ! • Columbia Private Hospital Pacific Star Mixed Development Mixed Development on the former DKSH Site by PJD Group Mulpha Development Site 5 Semangat Office tower by Alambia Completion of Jaya Supermarket upgraded Brunsfield Development Development of office by Sime Darby/IOI Mixed Development of F&N Site Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 47
  • 48. 2013 KDU F&N DKSH Copyright reserved. We have researched and verify against market information available to come to the basisSime of the financial plan. All information are obtained from sources we believe to be reliable and fair Darby/IOI 48
  • 49. 2013 10 NEW development s worth RM4.7bil! What do you think these Developers foresee?? F&N Columbia Hospital Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 49
  • 50.
  • 51.
  • 52. Manager of the Hotel Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 52
  • 53. No 2 in BRAND No 8 in WORLDWIDE HOTEL GROUP Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 53
  • 54. Worldwide Support & Booking Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 54
  • 55. Multi Awards Winning Chain Hotel Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 55
  • 56. Int'l Quality Assurance Awards Recipients Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 56
  • 57. M.K Guertin Awards Winners Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. 57 All information are obtained from sources we believe to be reliable and fair
  • 58. Why Best Western? • 12 hotel in Malaysia of which 5 is in Klang Valley • 3rd hotel to open in Klang Valley • What is the difference between Normal Hotel as compared to Worldwide Chain Hotel? Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 58
  • 59. Marketing Package • • • • Centerstage Phase 3 (FINAL PHASE NEW LAUNCH) 6% Early Bird Discount*** + 4% DIBS*** 1st to 3rd years 21% GRR (Guaranteed Rental Returns)*** 4th to 12th years return will be based on occupancy and will be payable 50:50 (50% to owner and 50% to hotel Operator) basis based on the proportion of Net Purchase Price over Total Net Purchase Price • Fully Furnished • Free legal fee on SPA, loan agreement and disbursement fees (excluding stamp duties)*** • Free 5 nights p.a*** • *** TERMS AND CONDITIOND APPLICABLE
  • 60.
  • 61. Financial Plan: Investment Plan RM 400,000.00 Price Guaranteed Rental Return Less DIBS Rebate 4.0 % -16,000.00 Early Bird Rebate 6.0 % -24,000.00 Net Price RM 360,000.00 7.0% Outgoings + Refurbishme nt Net Return pa Net return over 3 years RM 25,200.00 -5,400.00 5.5% RM 19,800.00 RM 59,400.00 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 61
  • 62. Financial Plan: Loan Loan margin 70.0 % RM 280,000.00 BLR 6.6% Intere st Mortgage discount 2.3% 950 No of years of loan Princi pal Total 600 1,550.0 0 25 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 62
  • 63. Financial Plan: Projected Returns YEAR ARR OR% 50% Outgoin R/ Cost Sharing gs 1-3 2015-2017 Net pa Avg pm Installment Surplus Surplus pm pm pa 19,800.0 1,650.00 0 -1,519.27 4 2018 235.00 75% 32,165.6 5,000.00 23,165.6 4,000.00 1,930.47 3 3 -1,519.27 411.20 4,934.36 5 2019 240.00 75% 32,850.0 5,000.00 23,850.0 4,000.00 1,987.50 0 0 -1,519.27 468.23 5,618.73 6 2020 245.00 75% 33,534.3 5,000.00 24,534.3 4,000.00 2,044.53 8 8 -1,519.27 525.26 6,303.11 7 2021 300.00 75% 41,062.5 5,000.00 32,062.5 4,000.00 2,671.88 0 0 -1,519.27 1,152.60 13,831.2 3 Outgoings includes Service charges & sinking fund of RM0.55psf, Quit Rent RM560 for every 100sqm Assessment tax: 0.26% of latest property value Refurbishment is fixed at RM5,000 pa Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 63
  • 64. Financial Plan: Investment Outlay INVESTMENT OUTLAYS 30% outlay required based on 70% loan financing Total Rebate (6% + 4%) (See above) Total 3 year Net Return upfront (See above) 30% 40,000.0 0 59,400.0 0 Initial outlay RM 120,000.00 -99,400.00 RM 20,600.00 Interest during construction period. Assume max at RM280K @ 12 month @ 12,320.0 4.4% 0 Installment for first 3.5 year TOTALOUTLAY 63,809.4 4 76,129.44 RM 96,729.44 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 64
  • 65. 2012 Tourism Board of Malaysia Total Units 1378 only ARR fr RM230 OR = 78.4% Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 65
  • 66. ARR as at 30/9/13 Armada RM250 Crystal RM200 Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 66
  • 67. Construction is 80% completed, risk free Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 67
  • 68. Hassle Free Purchase Procedure Pay a booking fee of MYR10,000 to queue for your unit. Sign a PARTICULARS OF PURCHASER (S) Form We will pick and inform you of your unit after the BALLOTING If you don't like the unit balloted or chosen, FULL refund If you are rejected by bank for your loan, FULL refund SPA signed within 10 days and Loan Submission within 30 days for the Early Bird Discount 6% and DIBS 4% Discount Copyright reserved. We have researched and verify against market information available to come to the basis of the financial plan. All information are obtained from sources we believe to be reliable and fair 68