The document discusses recommendations for incorporating creative entrepreneurship education across school curriculums in a more horizontal and integrated way. It recommends that art subjects and art-based skills be increased in curriculums. It also recommends building teacher competency for incorporating creative and art-based methods across subjects. Finally, it recommends developing dedicated creative entrepreneurship programs, enabling programs for teachers, and coordinated programs to link education with businesses to foster creative entrepreneurship skills in students.

1. 1
Silja Suntola
Project Director
Aalto University,
School of Business, SBC
Finland
Launch of the
CENTRES policy
recommendations

2. 2
Horizontal and integrated approaches to creative
entrepreneurship in schools
• The nature of work and society are
changing from manufacturing products
and goods to offering innovation and
services
• While manufacturing decreased from
16,9% in 2000 to 9,7% in 2011. Copyright
share increased from 3,9% to 4,8%, and
their share of Manufacturing & Services
from 5,4% to 8,4%
• The role of arts and cultural skills needs
to be understood way beyond creative
industries – in all sectors of society.
Education is in a key role!

3. 3
Art subjects and art-based skills need
to be increased and incorporated into
the curricula horizontally
• We also need to build the confidence
and competency of teachers for
incorporating art-based methods
horizontally
• We need to improve the offer
provided by the arts and cultural
sector to improve the offer provided
by the arts & cultural sector
An arts revival in our schools
Q: Does our art education
train artists for these needs?

4. 4
• Acknowledging the lack of multi-
disciplinary approaches / a strong
emphasis on specific disciplines
• Creative competencies and art-based
skills need to be incorporated into
education horizontally
• Skills pertinent to multi-disciplinary
working (such as interpersonal skills)
need to be identified as well as
discussing values, ethics and exploring
other cultures
Toward a creative entrepreneurship curriculum
As ”tradinional” jobs are quickly
disappearing in all sectors – we need
to quickly make our education meet
these.

5. 5Pervasively digital creative learning
• Digitalization and new / emergent
technologies offer much untapped
potential for releasing creative ideas
• Digitally-enabled entrepreneurship
programs that combine the
application and interpretation of
digital technology, encouraging
young people to explore the
boundaries between technology and
creativity
• This should be encouraged
increasingly in partnership with
genuine industry actors and
educational institutions
This will be a real catalyst for
future economy!

6. 6
Dedicated creative entrepreneurship programmes
• Formal and informal education should
become a compulsory part of the
educational system
• Every secondary school student should
participate in at least one informal
entrepreneurship educational
programme
• A variety of measures such as
incubators, talent development projects
etc. should be supported in co-
operation with educational institutions
• Accreditation systems need to be
developed
We need to integrate a creative
entrepreneurial mind-set in all
education

7. 7Enabling programmes for creative entrepreneurship
teaching
• Entrepreneurial education and
creative methods should be
mandatory for teachers
• Programmes that enable links
between schools and businesses
should be supported
• Continuing education for teachers
should be provided – also as a
means to secure industry needs
A positive trust towards ones own
skills and abilities, forms the basis
towards entrepreneurial behaviour

8. 8
Coordinated programmes to link education and business
• Bridging the gap between
educational institutions and different
business support systems
• Creative hubs, mentoring networks
etc. to support and deliver in-and-
out of school activities (mini-
company programmes, start-up
programmes, work-related learning
and more)
• Brokered creative investment, fiscal
incentives for firms as part of talent
recruitment strategy
Many creative enterprises have
launched from passionate hobbies.

9. 9
THANK YOU!