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Celebrity & Social Media
This document analyzes social media usage among celebrities. It introduces a Social Media Quotient (SMQ) metric to measure celebrities' performance across social networks like Twitter, Facebook, YouTube based on followers, engagement, influence, and other factors. Justin Bieber tops the list of celebrities analyzed with an SMQ of 91.84. Details are provided on his strong social media presence and high engagement across multiple channels. The document aims to identify best practices for celebrity reputation management and branding through social media analytics.
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Celebrity & Social Media
- 1. Category : Entertainment Entertainment Celebrities & Social Media w w w.webenza.com
- 2. Why Social Mediafor Celebrities? • Six of this year’s Forbes top 10 celebrities hail from the Millennial generation or younger. • It plays an important role in ‘Celebrity Reputation Management’ & ‘Brand Building’. In this report, we have used social media metrics for measuring the success of celebrity social media efforts against industry benchmarks through what we call the SMQ – Social Media Quotient. w w w.webenza.com
- 3. Methodology : SocialMedia Intelligence (SMI) • SMI is a methodology to capture all publicly available information on the Web, which is analyzed to create a comprehensive report about a brand’s Social Media presence & Online activities. • The intent is to create benchmarks & find best practices for celebrities in different industries by analyzing patterns across all the social media channels. This in turns helps in Online reputation management. • The online behavior is mapped and classified based on : • Presence on Social Networks • Engagement level on social media • Impact on their sphere of Influence • Popularity and reach • Activity Patterns • Sentiments associated with the conversations w w w.webenza.com
- 4. Social Media IntelligenceProcess Listening & Calculate SMQ Analyze Monitoring Compare Indexing based on Insights into these Reactions/Conversations Profile comparison with Celebrities’ Online online activities /Mentions about the the competitors Presence and Social Identify patterns, tonality of Celebrities Media Activities. the conversations Share of voice Analysis of social media assets Tracking real time conversations w w w.webenza.com
- 5. Social Media Quotient(SMQ) SocialMedia Quotient measures a Brand’s performance on social channels. It is calculated based on the analysis of “Presence & Performance” of various social media assets; it takes into account-Connections/Followers/Public posts, engagement level, influence, technology adoption etc.’ Following Channels have been covered under SMQ Analysis: w w w.webenza.com
- 6. We picked 10 Entertainment celebrities to identify the top celebs with high SMQ w w w.webenza.com
- 7. Channel Wise analysisamong Top 10 w w w.webenza.com
- 8. Social Media Trendsin the Entertainment Category w w w.webenza.com
- 9. SMQ of top10 Entertainment Celebs Justin Beiber tops the list with a Social Media Quotient of 91.84 followed by Rihanna with a Social Media Quotient of 87 w w w.webenza.com
- 10. Justin Bieber’s SocialMedia Performance Twitter – He broke the Guinness world record of the highest number of mentions by his twitter fans. Facebook- He gets an average of 48,000 likes, 4000 shares and 3,000 comments for his single post. YouTube -Video posted by Justin’s mother of Justin singing ‘So sick’ alone has 4.9 million views. His “baby” video has the highest number of views amounting to overall 2.7 billion views. w w w.webenza.com
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- 13. About Webenza At Webenza,we are a group of creative minds focused on demystifying Digital Media. We ignite Brands, protect the Online Reputation and provide most suitable insights to help our clients. Based on our experience, we realize that there is no greater differentiator than having motivated and happy employees and partners. They are the assets that create value for us and our clients with integrity and the highest quality. We strive to provide the perfect environment for creativity, innovation, learning, collaboration, growth and success in every partnership that we create. w w w.webenza.com
- 14. For more reports,please visit http://www.webenza.com/services THANK YOU w w w.webenza.com