Hikvision is a leading security company that has experienced rapid global growth. It has a large R&D team that has developed world-leading technologies in areas like image processing, video analysis, and encoding. Hikvision prioritizes R&D investment and has strong manufacturing capabilities. It aims to provide high-quality, customized security solutions and services globally through continued innovation.

1. First Choice for Security Professionals

2. Contents
1 Corporate Development
2 Core Competencies
3 Product Roadmap
4 Success Stories

3. Milestone

4. Dynamic Growth
830
In 8 years, Hikvision’s
538
revenue has grown
from US$29 million to
313
260 US$830 million.
160
92 130
46 55 66 89
29
2 8 20 35
2004 2005 2006 2007 2008 2009 2010 2011
International Overall (Million USD)

5. Outstanding Capital Market Performance
Since IPO(Initial
Public Offering) in
Shenzhen Stock
Exchange Market,
Hikvision boasts
outstanding capital
In a volatile Shenzhen Stock market, Hikvision shows
a consistently outperforming trend.
market performance.
Shenzhen Stock
※ Chart shows the stock market
performance for the period of
Market trend in Shenzhen Stock is highly fluctuating. 2011.7~2011.11

6. Manpower
The biggest R&D team in the video surveillance industry.
Head
Percentage
Count
R&D 1827 29%
Sales & Marketing 1602 25%
29%
Supply Chain 2142 34%
Administration 536 8%
After-sales service 200 4%
Total 6307 100%
Percentage of R&D

7. Manufacturing Powerbase
Manufacturing facility Certificate
Manufacturing facility New manufacturing ISO 9001:2000 / ISO
in operation facility in Chongqing 14001:2004 / UL /
(over100,000 square province, which is FCC / CE / CCC /
meters, which is under construction. C-tick / RoHS / WEEE
1,076,391square feet)

8. Leading Position
 According to IMS Research’s Global Video Surveillance Report 2011, Hikvision is
No. 1 supplier of DVR products worldwide.
No. 4 supplier of CCTV & Video Surveillance Equipment worldwide.
No. 7 supplier of network cameras worldwide.
 No. 5 position in A&S Security 50 2011.
 No. 1 supplier of cameras and speed domes in China.

9. Contents
1 Corporate Development
2 Core Competencies
3 Product Roadmap
4 Success Stories

10. Core Competencies
Global Operation
& Local Service
Core
Robust R&D Competencies
Capability
Healthy
Financial Status

11. R&D Efforts
 An R&D team with over 2000
engineers: the biggest R&D team in
the global security market.
 Hikvision holds 106 patents
and 86 software copyright
registrations.
 R&D investment accounts for
10% of Hikvision’s annual revenue. In
the next 3 years, the R&D Investment
will be over US$100 million.
 Developed seven world-leading
technologies for video surveillance .

12. World-Class Technologies
 Image Signal Processing Technology
 Audio/Video Data Storage Technology
 Streaming Media Network Transmission &
Control Technology
 Embedded System Technology
 ASIC Technology
 Video Analysis & Pattern Recognition Technology
 Audio/Video Encoding & Decoding Technology

13. World-Class Technologies
Image Signal Processing Technology
• Image Signal Processing (ISP) Technology: Including
automatic exposure, automatic white balance, auto
focus, color correction and gamma correction, WDR,
3D DNR (digital noise reduction) and low-light
illumination, which makes the image sharp and clear.
• Image Pre-process Technology: Process on the raw
video data with noise reduction, image enhancement
and anti-vibration, which enhances compression.
• Image Post-process Technology: Process on the
decoded video with de-blocking, sharpening and
enhancement, which makes the video more
streamlined, vivid and clear.

14. World-Class Technologies
Embedded System Technology
• Hikvision invests abundant resources in BSP, RTOS
(Device Drivers, Device I/O, Networking Protocols, File
System...) and Application, and established
collaboration lab with Texas Instruments.
• The main operation system includes VxWorks and
embedded Linux.

15. World-Class Technologies
Streaming Media Network Transmission &
Control Technology
• Support RTSP, RTP/RTCP.
• Device data and central-stored data on demand.
• Support forward and distribute of the real-time stream,
which can effectively save the bandwidth.
• Support QoS.
• Support 200-channel 4CIF streams in single server.

16. World-Class Technologies
Audio/Video Data Storage Technology
• Data Pre-location Technology: Prevent the disk
fragment generated by deleting the video data, which
can be used to increase the efficiency of the hard drive
usage, as well as to ensure the system stability in long-
term operation.
• Using FAT32, which is compatible with Windows.
• Applying Frozen Protection Technology in the crucial
information area of the hard drive to ensure the integrity
of the data and the system.
• S.M.A.R.T Technology to check the hard drive status
periodically, and automatically alert while the hard
drive is in error or in malfunction, which highly secures
the video data for the users.
• Advanced hard drive management technology, such
as multi-HDDs power-on delay and hibernating non-
functioning hard drive, which can be used to prolong
the life of the hard drives.

17. World-Class Technologies
Video Analysis & Pattern Recognition Technology
• Video Analytics Technology: Obtaining object profiles
by background analysis, object detection, object
tracking and categorization, and then automatically
detect and alert while abnormal events occur in order
to increase the efficiency of the video surveillance
system.
• Pattern Recognition Technology: By extracting the
features of the object in the video and matching to the
database, license plate recognition and facial
recognition can be achieved.

18. World-Class Technologies
Audio/Video Encoding & Decoding Technology
• Leading Audio/Video Compression Technology:
Advanced H.264 technology to save storage space and
efficient network transmission; Hikvision products are all
capable of MPEG4/MPEG2/MJPEG/AVS and G7xx, as
well as MPEG Audio encoding and decoding technology,
which can satisfy various requirement.
• Encoding Parameters: Dynamically adjust the perimeters
of resolution, frame rate and video quality in order to
better adapt into the network environment.
• Support Digital Watermark and Encryption Technology:
Embed equipment serial number and recording time in
the video stream to prevent video tampering, which
increases the reliability and security of the video data.

19. World-Class Technologies
ASIC Technology
• Hikvision integrates the video processing technology into
IC design, and co-develops powerful ASIC for audio and
video processing.
• Develops ASIC with encoding and decoding capabilities.
• Owns powerful R&D capabilities on DSP, SOC and ASIC,
and further to develop the complete video surveillance
product lines.

20. Global Operation
Branch
Joint Venture
Europe Russia
USA Middle East Headquarters
India Hong Kong
Singapore
Brazil
South Africa
Australia
※ The branch in Brazil, South Africa, Singapore and Australia is under planning.

21. Healthy Financial Status
In this glooming economic environment, Hikvision boasts a
well-balanced financial statement, ensuring a future-proof
partnership.
 The company’s continuous double-digit growth in overall
revenue as well as profitable capability, demonstrates a
prominent development perspective in long term.
 The company’s increasing cash-flow makes an up-front
promise to further invest in R&D and business development.
 The fruitful outcome of Chinese stock market gives a solid
support in Hikvision’s fast global expansion.

22. Contents
1 Corporate Development
2 Core Competencies
3 Product Roadmap
4 Success Stories

23. Migration of Video Surveillance Industry
Hikvision moves along with the industry, and
provides the products required by the market.
Cloud
Surveillance
HD &
Intelligence Video surveillance
technology based
Network Network on cloud
Camera + computing and
◆ Analog Storage cloud storage
Digital Camera +
DVS + Storage
Analog
Camera+
DVR ◆ Analog
Analog Camera +
Analog DVR(Network)
Camera+
VCR
1999 2005 2010 2012

24. Complete Product Line
 Network Camera
 Analog Camera
 Speed Dome
 NVR
 Hybrid DVR
 Standalone DVR
 Mobile DVR/ATM DVR
 Digital Video Server
 Compression Card

25. Network Camera Product Line
 High image quality
 All-around monitoring
 Work stably in severe environment
 Conform to PSIA/ONVIF

26. Network Camera Roadmap
Q1 Q2 Q3 Q4
2CD854FWD-E (3MP)
2CD855F-E 2CD754FWD-E (3MP)
2CD7254F-EZ
2CD7283F-EZ
DM365
2CD7253F-EZ
2CD7264FWD-EZ(I)
2CD7263P(N)F-EZ(I)
2CD7293P(N)F-EZ(I)
2CD7233F-EZ(I)
2CD8254F-E(I)(Z)
2CD8253F-E(I)(Z) 2CD8283F-E(I)(Z)
2CD8264FWD-E(I)(Z) 2CD8255F-E(I)(Z)
2CD8233F-E(I)(Z)
New Platform Dedicated
“The Raptor”
1080p Box Camera 1/3/5MP Box Camera
Dome&Bullet Cameras
Panda series DS-84xx
series
Fisheye Dome

27. Analog Camera Product Line
 Comprehensive product line
 High image quality
 High resolution: up to 700TVL
 Multiple applications available

28. Analog Camera Roadmap
Q1 Q2 Q3 Q4
600-700TVL
EFFIO Series
DS-2CE5512P(N)
DS-2CE5512P(N)-IR
DS-2CE5512P(N)-IRP
DS-2CE1512P(N)-IR
DS-2CE1582P(N)-IR1
DS-2CE1582P(N)-VFIR3 DS-2CS1882P(N)-IR3
DS-2CE1582P(N)-IR3
DIS
DS-2CE5582P(N)-IR1 DS-2CE5582P(N)-VFIR3 DS-2CS5882P(N)-IR3
DS-2CE5582P(N)-IR3

29. Speed Dome Product Line
 Comprehensive product line
 High image quality
 Advanced IR led array technology
 Multiple applications available

30. Speed Dome Roadmap
Q1 Q2 Q3 Q4
Q1 Q2
DS-2AF1-566
DS-2AF1-562 DS-2AF1-766
DS-2AF1-568
DS-2AF1-762 12X, SD, 1/4 CCD
DS-2DF1-414(P)
23X,SD, 1/4 CCD 20X, 1/3 CCD)
18X, SD, 1/4 CCD DS-2DF1-562(P/N)
DS-2DF1-51D(P) DS-2DF1-514(N)
DS-2DM1-562(P/N)
Speed Dome
DS-2DF1-71D(P) DS-2DF1-714(N)
DS-2DF1-762(P/N)
DS-2DM1-762(P/N)
DS-2AF1-574DS DS-2AF1-774DS
DS-2AF1-575DS DS-2AF1-414 DS-2AF1-775DS
DS-2AF1-583DS DS-2AF1-783DS
30X, SD, 1/4 CCD
DS-2DF1-516(N)
DS-2DF1-716(N)
35X, SD, 1/4 CCD 36X,SD, 1/4 CCD
DS-2DF1-51C(P) DS-2DF1-518(N)
DS-2DF1-71C(P) DS-2DF1-718(N)

31. HD Network Speed Dome Roadmap
Q1 Q2 Q3 Q4
(18X, 1.3MP, 1/3 CCD)
DS-2DF1-572(P) (18X, 1.3MP, 1/3 CMOS, 3D DNR)
DS-2DF1-57A(P/N) DS-2DF1-574D(P/N)
DS-2DF1-772(P) DS-2DF1-774D(P/N)
DS-2DF1-77A(P/N)
Network Speed Dome
28X, 1.3MP, 1/4 CMOS, 3D DNR)
DS-2DF1-575D(P/N)
DS-2DF1-775D(P/N)
(HD)
20X, 2.0MP, 1/2.8 CMOS
DS-2DF1-583(P/N)
DS-2DF1-783(P/N)

32. NVR Product Line
 Compatible with most
leading IP cameras
 Full HD recording resolution
 Multiple network transmission
protocols supported
 User-friendly interface

33. NVR Roadmap
Q1 Q2 Q3 Q4
High-end
DS-9600NI-SP(8/16/32)
DS-9600NI-RT(8/16/32)
Mid-range
DS-9500NI-ST(16/32/64)
DS-7700NI-ST(8/16/32) DS-9500NI-RT(16/32/64)
DS-7700NI-SP(8/16/32)
Entry Level
DS-7600NI-SP(8/16) Household NVR
DS-7600NI-SE(4/8/16) Coaxial-cable NVR
DS-7600NI-SN (4/8/16)

34. DVR Product Line
 Full range for all needs
 Full HD recording resolution
 Reliable data storage with
powerful HDD technology
 User-friendly interface

35. DVR Roadmap
Q1 Q2 Q3 Q4
DS-9108HFHI-ST
HD DVR
DS-9116HFHI-ST
DS-9116HWI-ST(16HDD)
DS-7200HVI-SH
DS-7200HFI-SH
DVR&HDVR
DS-9000HFI-RT
DS-9100HFI-RT
DS-9200HFI-ST
DS-9016HFI-ST(16 HDD)
DS-9116HFI-ST(16 HDD)
ATM DVR

36. Mobile DVR Product Line
 HDD anti-vibration protection
 Power fail safeguard
 Fanless design, no dust
 Comprehensive peripheral
interface

37. Mobile DVR Roadmap
Q1 Q2 Q3 Q4
DS-8104HMI-ST
DS-8106HMI-ST
DS-8104HMFI-ST
Mobile DVR
DS-8104HMFI-T
DS-8108HMFI-T
DS-8112HMFI-T

38. Digital Video Server Product Line
 High-definition
 High image quality
 All-around surveillance
 Rich IP-based offerings

39. Digital Video Server Roadmap
Q1 Q2 Q3 Q4
DVS
DS-6700HFI
HD DVS
DS-6601HFHI

40. Compression Card Product Line
 High performance DSP technology
 Extra-low power consumption
and high stability
 Clear and vivid live view /
Playback with advanced
compression technology

41. Compression Card Roadmap
Q1 Q2 Q3 Q4
HD Encoding Card
DS-4304HFHI-E DS-4304HDI-E
DS-4300HCVI-E(8/16)
DS-4300HFVI-E(8/16)
HD Decoding Card
DS-4308MDI-E

42. Technology Partners
IP Standardization
Platform Partner Storage Partner
Organizations

43. Technology Partners – VMS Partners

44. Contents
1 Corporate Development
2 Core Competencies
3 Product Roadmap
4 Success Stories

45. Success Stories
HIKVISION KEEPS YOUR WORLD IN FOCUS
Hikvision’s products are used in more than 100
countries around the world in different verticals
and applications, and are considered the
First Choice for Security Professionals.

46. City Surveillance

47. China
WORLD EXPO SHANGHAI 2010
Product Adopted: 2-Megapixel CCD Cameras

48. Others
 Belo Horizonte, Brazil
 Buenos Aires, Argentina
 Chongqing Safe City Program, China
 City surveillance projects in Beijing,
Shanghai, Guangzhou, Shenzhen,
Chengdu, Tianjin, Jiangshu, Hubei
and Zhejiang among others.
…

49. Financial Institution

50. Turkey
ZIRAAT BANK
Product Adopted: DS-8000HCI-S Series Network DVRs

51. Others
Janakalyan Sahakari Bank, India
 In China, Hikvision’s DVRs and
compression card capture more than
70% of the banking and ATM
surveillance market, including Bank of
China, China Merchant Bank,
Industrial and Commercial Bank of
China, and China Construction Bank
among others. …

52. Transportation

53. Germany
Nuremberg Railway Station
Product Adopted: 1.3 megapixel vandal-resistant network dome cameras

54. Others
 Frankfurt‘s Light-Rail Stations, Germany
 Charles de Gaulle Airport, France
 Ningbo City Bus, China
 Shanghai Magnetic Levitation Train, China
 Qinghai-Tibet Railway, China
 Shanghai Pudong Airport, China
 Beijing Subway, China
 London Public Transportation System, UK
…

55. Venue/Stadium

56. China
China Pavilion, World Expo 2010
Product Adopted: Hybrid DVRs with video analytics features, HD cameras
and speed domes

57. Others
 Estadio Alberto J. Armando stadium,
Buenos Aires, Argentina
 Shenzhen Universiade 2011, China
 2008 Beijing Olympics, China
 Shanghai Special Olympics, China
…

58. Entertainment

59. Morocco
Atlantic Palace Hotel Casino
Product Adopted: Network megapixel speed domes and vandal-proof
speed domes

60. Others
 National Grand Theater, China
 Universal Studios, Florida, USA
 Xtreme Indoor Karting, Florida, USA
…

61. Retail

62. Peru
Oechsle Department Stores
Product Adopted: Analog speed domes and high-end DVRs

63. Others
 Gucci Store, China
 CHOW TAI FOOK jewelry shop, China
 Kiwi Mini Pris, Denmark
 Burger King, Glasgow, UK
 West End City Center, Hungary
…

64. Energy

65. USA
Boston Gas Station
Product Adopted: 5-megapixel network cameras

66. Others
 Furnas Central Electric SA, Brazil
 Rio Grande Energia Electricity
Stations, Brazil
 Shell Gasoline Stations, Oman
 Sinopec Gas Station, China
 Substation in Jiangxi, China
…

67. Health Care

68. USA
Johns Hopkins Hospital
Product Adopted: Encoder /Decoder

69. Others
 Charlotte Maxeke General
Hospital, South Africa
 First Hospital of Fuzhou, China
 The army great southwest
plastic surgery hospital, China
…

70. Hotel

71. Oman
Ruwi Hotel, Muscat
Product Adopted: Hybrid DVRs and Vandal Proof Color IR Cameras

72. Others
 Al Wadi Hotel, Oman
 Ruwi Hotel, Oman
 Shanghai Golconda Hotel, China
…

73. Industry Commercial /
Residential

74. Slovenia
Rotonda
Product Adopted: 2-megapixel network cameras and iVMS video
management software.

75. Others
 Chronopost (Express Courier
Company), France
 New York Apartment, USA
 Ministry of Commerce, Thailand
 Black Sea Suppliers warehouses
and stores, Romania
…

76. Other Applications
Education
 College in Massachusetts, USA
 Kyoto University, Japan
 Prince of Wales Island International School, Malaysia
Telecommunications
 Makedonski Telekom, Macedonia
 Globaleyes in Fujian, China
 Zhejiang Telecom, China
Government - Prisons & Corrections Facilities
 Beijing Bureau of Prisons, China
 Anhui Bureau of Prisons, China
 Prisons in Chongqing, Chengdu etc.
More…

77. Thanks!
www.hikvision.com