1. SEQUOIA KING
157-17-129 ave  Jamaica, NY 11434  (347) 924-6887  skingmanagement@gmail.com
CUSTOMER EXPERIENCE & EVENTS PROFESSIONAL
Customer experience focused marketing and sales professional dedicated to altering the manner in which consumers
interact with brands. Demonstrated proficiency in engaging consumers, managing multiple moving parts, increasing
sales, new product launces, guerrilla marketing, customer service management, and field marketing activations.
Superior knowledge of interpreting and enhancing the customer experience loop. Innovative leader, manager, and
mentor with the ability to motivate teams to exceed pre-determined goals.
AREAS OF EXPERTISE
 Event Management  Corporate Communications  Sales  Vendor Relations
 Budget Negotiation  Marketing  Public Relations  Public Speaking
 Community Affairs  Reputation Management  Social Media  Team Building
PROFESSIONAL EXPERIENCE
OCTAGON- NATIONWIDE April 2012- August 2012
BMW DRIVE FOR TEAM USA EVENT COORDINATOR
Executed a series of over 50 experiential marketing events highlighting and strengthening the partnership between
BMW and the Olympics. Engaged customers in the luxury Ultimate Driving Experience while highlighting the
competitive advantage of the BMW 3 series. Act as a brand ambassador facilitating an increase in sales while
exemplifying BMW’s Exceptional Customer Service commitment.
 Strengthen the reputation of the BMW brand by highlighting corporate social responsibility endeavors.
 Maintain expense reports, vehicle registration forms, event marketing materials, maintenance records, vehicle
logistics, test drive routes and liability waivers.
 Compile customer feedback, and event recaps into a comprehensive competitive analysis.
 Coordinate event logistics while providing customers with a wealth of extensive product knowledge.
BAY RIDGE NISSAN.- BROOKLYN,NY February 2011-April 2012
CUSTOMER RELATIONS AND RETENTION MANAGER
Developed and implemented customer satisfaction and business development polices which reduced customer
complaints and increased long-term customer satisfaction. Motivate a team of service advisors to deliver quality
service while improving customer retention.
 Diligently diffuse complex customer service issues while maintaining the integrity of the Nissan brand.
 Motivate a team to meet and exceed individual and departmental goals.
 Built a consumer focused environment exemplifying comfort and trust.
 Facilitate team based customer satisfaction and product knowledge trainings.
 Track and manage the quality of work performed through a customer satisfaction index.
HEART OF BROOKLYN. – BROOKLYN, NY March 2010-August 2010
COMMUNICATIONS AND NEW MEDIA ASSISTANT
Organized a series of entertainment events which attracted consumers to cultural attractions throughout Central
Brooklyn as part of a cooperative learning program. Led business-level discussion and decisions involving public
relations, marketing, new media, community affairs, and event production.
 Managed the planning, documentation and on-site execution of each event. Recruited and managed
volunteers to aid in the success of each event. Acted as a liaison between partners and sponsors.
 Managed the creation and distribution of press materials through traditional, social, and new media
GREATER JAMAICA DEVELOPMENT CORPORATION. – JAMAICA, NY June 2008-December 2009
PRODUCTION MANAGER
Managed the operations of a multi-site concert series.
 Served as a liaison between donors, sponsors, artist, and the artistic director.
 Created protocols for the transportation, set-up, and break-down of equipment for each event.
 Managed, trained, recruited, and mentored groups of volunteers and Summer Youth Employees.
 Followed and documented performance and attendance trends.
 Provided marketing plans specializing in guerrilla marketing which exceeded long and short term goals
through intensive community outreach.

2. INTERNSHIPS AND SERVICE LEARNING PROJECTS
Service Learning Project, New York Organ Donor Network- Revamped the integrated marketing communication
plan for the NYODN. Raised awareness for the NYODN through the planning, promotion, and executing of
several small and large scale events targeting the 18-25 demographic.
Service Learning Project, Frederick Douglass Academy- Reconstructed the school’s media kit while highlighting
the unique offerings of the public school.
Service Learning Project, Northeastern University News- Managed the long and short term goals for local,
regional and national sales accounts. I developed ad schedules for postings and presentations. As the lead
advertising representative I was responsible for initiating contact with new businesses, pitching services, and
increasing customer flow.
Internship, Queens District Attorney’s Office- Assisted with the administrative functions in appallet court division
2. Maintained accurate case files and organized media clips.
Internship, Federal Aviation Administration- Served as an administrative assistant to the air traffic control
department through lucratively improving office operations.
Internship, Northeastern Conference for the Seventh Day Adventist- Acted as a switchboard operator for a busy
corporate office. Catered to the administrative needs of C-Level executives.
VOLUNTEER PROJECTS
Volunteer, National Association for Black Female Entrepeneurs- Managed the technical and logistical functions of
the NABFE Big Hat Business Brunch.
Volunteer, Make Music New York- Assisted with the execution of vibrant concerts on the streets of New York
throughout Queens and Brooklyn. Documented activities in an innovative way.
Volunteer, TASC City Scholars – A leadership development program in which teens participate in high energy
workshops run by their peers. Workshops include topics such as child development, conflict management,
mentoring, and public speaking.
Volunteer, Youth Court Alternative of Queens – An intensive training program in which volunteers are trained by
lawyers and judges to perform task in all parts of the legal system. Youth court offers hands on training in the
legal system while acting as an intervention tool for many at risk teens.
Volunteer, VH1 Sam Ash Music Musical Petting Zoo – An interactive program in which youth of all ages are
introduced to several different instruments.
Peer Trainer, Anti-defamation League- A training program in which students learn how to combat bias, prejudice,
and discrimination within the school system. Once peer trainers have been trained they use the information to
facilitate lectures amongst peers, elementary school programs, and perform powerful exercises in order to
abolish and prevent bias within the public school system.
Peer Helper, S.P.A.R.K.- A training program which develops skills as a peer mentor. Advanced students in the
S.P.A.R.K. program educate elementary members as well as foster discussions amongst peers.
Mediator, Commission for Human Rights- A mediation training program responding to community bias, and
conducting conflict resolution trainings for corporations, community organizations, schools and not-for-profit
organizations.
Musician and Mentor, York College Blue Notes and Jazz Workshop- A community high school and college level
band which performs throughout New York City.
EDUCATION
BACHELOR OF ARTS IN COMMUNICATIONS
The City College of New York – New York, NY
ADVANCED REGENTS DIPLOMA
Quens High School for the Sciencs- Jamaica, NY