Cd case study 3
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This document discusses the camera shots, angles, editing, and mise-en-scène used in Rihanna's CD cover. A close-up was used to emphasize Rihanna and allow the audience to identify her as the main artist. Airbrushing removed blemishes from Rihanna's face and color channels were altered to achieve a red effect. Rihanna wears a bright red lipstick and red hair that matches the cover's color scheme of red, white, and brown. The lighting was impressive, showing it was professionally shot in a studio with professional lighting equipment.
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Presentation1
The combination of the main music video product and album covers/inlays worked well together. Key elements like the black and white/color footage, cracked walls, and lens flares were replicated across mediums. This helped depict the psychological breakdown of the performer and create continuity. The album layout focused attention on the main artist through her central positioning and fourfold duplication, matching the turmoil portrayed in the video. Elements like the cracked walls and tree shapes were also mirrored. The combination of products effectively told the narrative and fulfilled the requirements of a rock/indie video.
Ancillary products
The document provides guidelines for designing ancillary products like digipaks. It recommends:
1) Using a maximum of 2 clear fonts that complement each other and are genre appropriate, with the artist name in the biggest size and album title in the second biggest size.
2) Limiting colors to a maximum of 3 that go well together, fit the genre, and suit photo colors.
3) Using clear, in-focus photos that are an appropriate size and composition for the genre, following the rule of thirds.
4) Avoiding unnecessary effects, stretching images, placing text over faces, fonts just because they're liked, and too many photos. Research conventions of the genre closely.
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
Album cover analysis
The document analyzes and summarizes the album cover and poster for Beyoncé's album. In 3 sentences:
The front cover features a lighting scheme that draws attention to Beyoncé, suggesting an angelic or conflicted inner state, while the lack of other text emphasizes that she is the sole selling point of the album. Turning to the back cover shows a transition in mood as the lighting reveals a look of determination on her face. Similarly, the minimal text on both sides reinforces that Beyoncé's reputation alone defines the album without needing other information.
Album cover analysis
This document analyzes the album cover and poster for a Beyoncé album. It notes that the lighting focuses attention on Beyoncé, giving her an angelic appearance that could symbolize her understanding of her actions. The contrast between light and dark areas suggests an inner conflict. Turning the cover over transitions the mood, as Beyoncé's posture changes from defeated to determined. The minimal text emphasizes that Beyoncé's reputation alone defines her music without needing other information.
Advert advertisement analsysis
This advertisement analyzes different elements of the image. It describes the artist's rebellious pose with her back to the wall and sideward gaze. The see-through text box complements both her stance and the color scheme. The background setting matches the target audience's genre. Bold text for the album title and reviews from DJs are intended to grab attention and influence sales. Social media icons indicate where the album can be accessed.
Individual production role and initial ideas
The document discusses a CD cover that served as inspiration for the design of the author's own cover. The analyzed cover uses a simple black background with orange fragments, a split portrait of the artist on the right side and their name in bold. The author plans to recreate similar features digitally in Photoshop and Indesign, and selected still images to convey a clear message of power, hustle and expectation through a simple layout.
Digipak analysis 50 cent
The artist image shows 50 Cent wearing a snapback hat and bling that are conventional for the rap genre, with his serious facial expression suggesting this will be a serious album. Outlines were drawn over his body to make him look more defined, dominant, and powerful.
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Presentation1
The combination of the main music video product and album covers/inlays worked well together. Key elements like the black and white/color footage, cracked walls, and lens flares were replicated across mediums. This helped depict the psychological breakdown of the performer and create continuity. The album layout focused attention on the main artist through her central positioning and fourfold duplication, matching the turmoil portrayed in the video. Elements like the cracked walls and tree shapes were also mirrored. The combination of products effectively told the narrative and fulfilled the requirements of a rock/indie video.
Ancillary products
The document provides guidelines for designing ancillary products like digipaks. It recommends:
1) Using a maximum of 2 clear fonts that complement each other and are genre appropriate, with the artist name in the biggest size and album title in the second biggest size.
2) Limiting colors to a maximum of 3 that go well together, fit the genre, and suit photo colors.
3) Using clear, in-focus photos that are an appropriate size and composition for the genre, following the rule of thirds.
4) Avoiding unnecessary effects, stretching images, placing text over faces, fonts just because they're liked, and too many photos. Research conventions of the genre closely.
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
Album cover analysis
The document analyzes and summarizes the album cover and poster for Beyoncé's album. In 3 sentences:
The front cover features a lighting scheme that draws attention to Beyoncé, suggesting an angelic or conflicted inner state, while the lack of other text emphasizes that she is the sole selling point of the album. Turning to the back cover shows a transition in mood as the lighting reveals a look of determination on her face. Similarly, the minimal text on both sides reinforces that Beyoncé's reputation alone defines the album without needing other information.
Album cover analysis
This document analyzes the album cover and poster for a Beyoncé album. It notes that the lighting focuses attention on Beyoncé, giving her an angelic appearance that could symbolize her understanding of her actions. The contrast between light and dark areas suggests an inner conflict. Turning the cover over transitions the mood, as Beyoncé's posture changes from defeated to determined. The minimal text emphasizes that Beyoncé's reputation alone defines her music without needing other information.
Advert advertisement analsysis
This advertisement analyzes different elements of the image. It describes the artist's rebellious pose with her back to the wall and sideward gaze. The see-through text box complements both her stance and the color scheme. The background setting matches the target audience's genre. Bold text for the album title and reviews from DJs are intended to grab attention and influence sales. Social media icons indicate where the album can be accessed.
Individual production role and initial ideas
The document discusses a CD cover that served as inspiration for the design of the author's own cover. The analyzed cover uses a simple black background with orange fragments, a split portrait of the artist on the right side and their name in bold. The author plans to recreate similar features digitally in Photoshop and Indesign, and selected still images to convey a clear message of power, hustle and expectation through a simple layout.
Digipak analysis 50 cent
The artist image shows 50 Cent wearing a snapback hat and bling that are conventional for the rap genre, with his serious facial expression suggesting this will be a serious album. Outlines were drawn over his body to make him look more defined, dominant, and powerful.
Evaluation question 2
The document discusses the design of advertisements and album covers for a new music video release. Key points:
1) Conventions in the genre typically feature close-up shots of the artist to clearly present them to the audience.
2) The designs stick to these conventions but add a "quirky almost cartoon effect" with bold colors to challenge expectations.
3) Elements like the artist's image, song title, and release date are positioned according to design principles to guide the eye across the materials.
4) The designs link thematically to the music video through their use of the artist, direct address to the audience, and incorporation of colors and imagery relating to the song's theme of "fire
Ancillary tasks cd cover disk and sleeve + poster
This document outlines the design of an album cover, disk, and sleeve. It includes sketches of the front and back of the album cover and inside sleeves. On the front cover is a large central image of the artist overlapping their name. The back features a relatable image to the artist/genre and includes the barcode and price. The disk features a similar large image to the back. Inside sleeves continue the image in a faded manner where the CD fits. It also includes analysis of two potential poster designs, with one found more suitable for their target audience of teens aged 16-24 by incorporating consistent bold colors and central image.
Other colour schemes
The document discusses three alternative color schemes for an album cover. Color Scheme 1 contrasts dark navy, royal blue, and purple with bright yellow, but lacks romantic tones. Color Scheme 2 pairs pink and green tones to represent romance and comedy, but risks looking too feminine. Color Scheme 3 mixes bright, happy colors like red and green that each symbolize different feelings, but risks clashing if not used sparsely. The author's second favorite is Color Scheme 2 due to its balanced representation of the album's themes.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
Lip syncing
The document discusses the use of lip syncing in music videos. It notes that lip syncing is commonly used in existing pop videos. The author decided to include elements of lip syncing throughout their own video, recording footage of an actress lip syncing to the entire song for editing. Inspiration was drawn from videos by Beyoncé and Miley Cyrus that used close-up shots of the artist lip syncing to convey emotion. The author's video similarly features black and white head shots of the actress lip syncing to focus audience attention on her expression. Costume, hair, makeup and a plain white background/location were chosen to establish the "star image" and helplessness of the actress.
The Red Room- Zion Irvine
The series of photos is called "The Red Room" and focuses on the themes of the color red and feelings of fear and horror. The first photo shows a dark doorway leading into a red-lit room, emphasizing the title and main color. The second photo shows an empty room upon entering but signs it was recently occupied. The third photo contrasts the brightly lit outside with the dark interior through windows. The last photo circles the red in black like the first doorway and features an unsettling subject to resemble eyes and relate to the horror theme.
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Mind+map
The album advert uses a black background with white writing to make the text and titles stand out and attract audiences' attention. It features the band name in large white font, the album cover art, and positive reviews at the bottom to entice people to purchase the album. The objective layout and contrasting colors are an effective publishing technique to draw in audiences and promote album sales.
Settimo pietro slideshow
Ramesh Raskar presented on imaging at a trillion frames per second using a new technique called femto-photography. He showed an example from 1964 of capturing a bullet being shot through an apple at a millionth of a second exposure. With current technology, it is possible to see the world at a trillionth of a second, allowing slow motion movies of light traveling. Ramesh delivered his presentation clearly despite an Indian accent, and kept the audience entertained with some jokes while maintaining a good pace without becoming out of breath.
Branding
Branding is an important factor for musicians to establish an image and increase sales. The document discusses branding for a fictional teenage acoustic artist, aiming to appeal to that target audience. A simple yet eye-catching logo was created using black and white colors and fonts consistently across the artist's music video, album cover, and magazine advertisement to clearly convey the brand identity and link the products together.
Advert case study 2
The document analyzes a magazine advertisement for Beyoncé and discusses techniques that could be applied to the creator's own print products. It notes that two close-up shots of Beyoncé were used that make eye contact with the audience. Extensive airbrushing resulted in flawless skin. A greyscale was applied to link the ad and album cover visually. The color scheme of grey, black, and white is consistent. Beyoncé wears expensive, flashy jewelry and clothing to seem wealthy. The creator plans to depict their artist in plain black to match the color scheme. Small album cover icons connect the ad and album. Consistent fonts, styles, and colors will link all the creator's print products.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
analysing digi packs
The document discusses and compares the album covers of three artists: Devlin, Olly Murs, and James Arthur. Devlin's album cover uses a black, white, and brown color scheme with his name in bold white font. Olly Murs' cover uses bright colors with black font to make his name and album title stand out. James Arthur's first album has a dark theme with his picture edited blue and his name in big white font, keeping the dark color scheme consistent on the back cover.
Site analysis
The website uses a pink, white, and black color scheme associated with Beyoncé's recent album to draw attention to her new music. Upon visiting the site, visitors are immediately shown a video and slideshow from the album in the center of the page. Throughout the site, images and 30-second previews of music videos are displayed to give fans a sense of intimacy with Beyoncé and constantly remind them to purchase her album.
Digipak & poster analysis
The document analyzes and provides feedback on the design of an album cover and promotional poster. It notes that the album cover features a subtle grey and white color scheme that gives it a professional, slick appearance. The band members are centered on the cover in a relaxed pose that conveys the album's calm, relaxing vibe. The poster advertising the album maintains the same color scheme and visual theme to clearly associate it with the album. Some suggested improvements include making the band members' faces visible, emphasizing the band logo more on the back cover, and including a release date on the promotional poster.
Evaluation Q2
The document discusses the effectiveness of combining the main product (a music video) with ancillary texts (print products). It describes the use of consistent fonts, imagery, themes, and color schemes across the music video and print products. Specific techniques are discussed, like the use of close-ups, mid-shots, and eye-line matches in both. Locations, camera movements, transitions, and outfits are varied in the music video to make it professional. The print products and music video effectively promote the single by following conventions of the R&B genre.
Advert case study 1
The document provides analysis of a magazine advertisement featuring Rihanna. It discusses the camera shot, angle, lighting, Rihanna's pose, attire, and makeup. It also analyzes the advertisement's layout, including the placement of Rihanna's name in large text at the top, consistent red, brown, and white color scheme, and positioning of Rihanna's album cover and information at the bottom. The document aims to provide recommendations for effectively designing a magazine advertisement based on the techniques used in the Rihanna example.
Photographs I used & Editing
The document provides details about photographs selected and editing processes used for various ancillary music products, including a digipak and magazine cover, for an up-and-coming artist. Key photographs included images of the artist in front of a church door, which linked to lyrics in her song, as well as casual shots taken on set. Photographs were edited in Photoshop to enhance lighting and contrast, and create continuity across products while showing different sides of the artist. Time strips using various shots were chosen for the digipak interior to highlight the artist's fun personality. An everyday outfit and relaxed pose were used for the magazine cover to make the artist relatable while breaking into the industry.
EVALUATION
The document discusses the evaluation of a media product including a music video, CD covers, and website created for an artist. It addresses how the products used, developed, or challenged conventions of real media. Feedback was received on each product from audiences. A variety of media technologies were used at different stages of constructing, researching, planning and evaluating the project, including cameras, editing software, social media, and more. The combination of the main music video product and ancillary texts of the website and CD covers was generally effective through the use of various film techniques, continuity of style, and synergy across products.
EVALUATION
The document provides feedback on a student's media production project which included CD covers, a music video, and a website for a fictional artist. The student received mostly positive feedback on the layout and design of the website and CD covers, though some suggested improving the positioning of the logo on the website. Feedback on the music video praised the concept but noted the video quality could be better and suggested adding more dancing. The student learned they should have better explained the black and white concept in the video. Overall, the student used various media technologies like cameras, editing software, blogs and Flickr to construct, research, plan and evaluate their project.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a wall to reference locations in the video. The CD cover also references shots and color schemes used in the video to promote the artist.
Media evaluation question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were chosen for the ancillary texts that directly connect to and promote the overall theme, locations, and artist's image and expression presented in the music video. Photos depicting the artist against walls or with stern facial expressions were consistently featured across the different media to create cohesion and tell a unified story about the artist.
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Evaluation question 2
The document discusses the design of advertisements and album covers for a new music video release. Key points:
1) Conventions in the genre typically feature close-up shots of the artist to clearly present them to the audience.
2) The designs stick to these conventions but add a "quirky almost cartoon effect" with bold colors to challenge expectations.
3) Elements like the artist's image, song title, and release date are positioned according to design principles to guide the eye across the materials.
4) The designs link thematically to the music video through their use of the artist, direct address to the audience, and incorporation of colors and imagery relating to the song's theme of "fire
Ancillary tasks cd cover disk and sleeve + poster
This document outlines the design of an album cover, disk, and sleeve. It includes sketches of the front and back of the album cover and inside sleeves. On the front cover is a large central image of the artist overlapping their name. The back features a relatable image to the artist/genre and includes the barcode and price. The disk features a similar large image to the back. Inside sleeves continue the image in a faded manner where the CD fits. It also includes analysis of two potential poster designs, with one found more suitable for their target audience of teens aged 16-24 by incorporating consistent bold colors and central image.
Other colour schemes
The document discusses three alternative color schemes for an album cover. Color Scheme 1 contrasts dark navy, royal blue, and purple with bright yellow, but lacks romantic tones. Color Scheme 2 pairs pink and green tones to represent romance and comedy, but risks looking too feminine. Color Scheme 3 mixes bright, happy colors like red and green that each symbolize different feelings, but risks clashing if not used sparsely. The author's second favorite is Color Scheme 2 due to its balanced representation of the album's themes.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
Lip syncing
The document discusses the use of lip syncing in music videos. It notes that lip syncing is commonly used in existing pop videos. The author decided to include elements of lip syncing throughout their own video, recording footage of an actress lip syncing to the entire song for editing. Inspiration was drawn from videos by Beyoncé and Miley Cyrus that used close-up shots of the artist lip syncing to convey emotion. The author's video similarly features black and white head shots of the actress lip syncing to focus audience attention on her expression. Costume, hair, makeup and a plain white background/location were chosen to establish the "star image" and helplessness of the actress.
The Red Room- Zion Irvine
The series of photos is called "The Red Room" and focuses on the themes of the color red and feelings of fear and horror. The first photo shows a dark doorway leading into a red-lit room, emphasizing the title and main color. The second photo shows an empty room upon entering but signs it was recently occupied. The third photo contrasts the brightly lit outside with the dark interior through windows. The last photo circles the red in black like the first doorway and features an unsettling subject to resemble eyes and relate to the horror theme.
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Mind+map
The album advert uses a black background with white writing to make the text and titles stand out and attract audiences' attention. It features the band name in large white font, the album cover art, and positive reviews at the bottom to entice people to purchase the album. The objective layout and contrasting colors are an effective publishing technique to draw in audiences and promote album sales.
Settimo pietro slideshow
Ramesh Raskar presented on imaging at a trillion frames per second using a new technique called femto-photography. He showed an example from 1964 of capturing a bullet being shot through an apple at a millionth of a second exposure. With current technology, it is possible to see the world at a trillionth of a second, allowing slow motion movies of light traveling. Ramesh delivered his presentation clearly despite an Indian accent, and kept the audience entertained with some jokes while maintaining a good pace without becoming out of breath.
Branding
Branding is an important factor for musicians to establish an image and increase sales. The document discusses branding for a fictional teenage acoustic artist, aiming to appeal to that target audience. A simple yet eye-catching logo was created using black and white colors and fonts consistently across the artist's music video, album cover, and magazine advertisement to clearly convey the brand identity and link the products together.
Advert case study 2
The document analyzes a magazine advertisement for Beyoncé and discusses techniques that could be applied to the creator's own print products. It notes that two close-up shots of Beyoncé were used that make eye contact with the audience. Extensive airbrushing resulted in flawless skin. A greyscale was applied to link the ad and album cover visually. The color scheme of grey, black, and white is consistent. Beyoncé wears expensive, flashy jewelry and clothing to seem wealthy. The creator plans to depict their artist in plain black to match the color scheme. Small album cover icons connect the ad and album. Consistent fonts, styles, and colors will link all the creator's print products.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
analysing digi packs
The document discusses and compares the album covers of three artists: Devlin, Olly Murs, and James Arthur. Devlin's album cover uses a black, white, and brown color scheme with his name in bold white font. Olly Murs' cover uses bright colors with black font to make his name and album title stand out. James Arthur's first album has a dark theme with his picture edited blue and his name in big white font, keeping the dark color scheme consistent on the back cover.
Site analysis
The website uses a pink, white, and black color scheme associated with Beyoncé's recent album to draw attention to her new music. Upon visiting the site, visitors are immediately shown a video and slideshow from the album in the center of the page. Throughout the site, images and 30-second previews of music videos are displayed to give fans a sense of intimacy with Beyoncé and constantly remind them to purchase her album.
Digipak & poster analysis
The document analyzes and provides feedback on the design of an album cover and promotional poster. It notes that the album cover features a subtle grey and white color scheme that gives it a professional, slick appearance. The band members are centered on the cover in a relaxed pose that conveys the album's calm, relaxing vibe. The poster advertising the album maintains the same color scheme and visual theme to clearly associate it with the album. Some suggested improvements include making the band members' faces visible, emphasizing the band logo more on the back cover, and including a release date on the promotional poster.
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Similar to Cd case study 3
Evaluation Q2
The document discusses the effectiveness of combining the main product (a music video) with ancillary texts (print products). It describes the use of consistent fonts, imagery, themes, and color schemes across the music video and print products. Specific techniques are discussed, like the use of close-ups, mid-shots, and eye-line matches in both. Locations, camera movements, transitions, and outfits are varied in the music video to make it professional. The print products and music video effectively promote the single by following conventions of the R&B genre.
Advert case study 1
The document provides analysis of a magazine advertisement featuring Rihanna. It discusses the camera shot, angle, lighting, Rihanna's pose, attire, and makeup. It also analyzes the advertisement's layout, including the placement of Rihanna's name in large text at the top, consistent red, brown, and white color scheme, and positioning of Rihanna's album cover and information at the bottom. The document aims to provide recommendations for effectively designing a magazine advertisement based on the techniques used in the Rihanna example.
Photographs I used & Editing
The document provides details about photographs selected and editing processes used for various ancillary music products, including a digipak and magazine cover, for an up-and-coming artist. Key photographs included images of the artist in front of a church door, which linked to lyrics in her song, as well as casual shots taken on set. Photographs were edited in Photoshop to enhance lighting and contrast, and create continuity across products while showing different sides of the artist. Time strips using various shots were chosen for the digipak interior to highlight the artist's fun personality. An everyday outfit and relaxed pose were used for the magazine cover to make the artist relatable while breaking into the industry.
EVALUATION
The document discusses the evaluation of a media product including a music video, CD covers, and website created for an artist. It addresses how the products used, developed, or challenged conventions of real media. Feedback was received on each product from audiences. A variety of media technologies were used at different stages of constructing, researching, planning and evaluating the project, including cameras, editing software, social media, and more. The combination of the main music video product and ancillary texts of the website and CD covers was generally effective through the use of various film techniques, continuity of style, and synergy across products.
EVALUATION
The document provides feedback on a student's media production project which included CD covers, a music video, and a website for a fictional artist. The student received mostly positive feedback on the layout and design of the website and CD covers, though some suggested improving the positioning of the logo on the website. Feedback on the music video praised the concept but noted the video quality could be better and suggested adding more dancing. The student learned they should have better explained the black and white concept in the video. Overall, the student used various media technologies like cameras, editing software, blogs and Flickr to construct, research, plan and evaluate their project.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a wall to reference locations in the video. The CD cover also references shots and color schemes used in the video to promote the artist.
Media evaluation question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were chosen for the ancillary texts that directly connect to and promote the overall theme, locations, and artist's image and expression presented in the music video. Photos depicting the artist against walls or with stern facial expressions were consistently featured across the different media to create cohesion and tell a unified story about the artist.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a red backdrop as in the video. The CD cover also references shots and color schemes used in the video to promote the artist. This combination of ancillary texts helps tell the overall story and message of the music video.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were chosen for the ancillary texts that directly connect to and promote the overall theme, locations, and artist's image and expression presented in the music video. Details like facial expressions, poses, and angles replicate aspects seen in the video to create cohesion across the pieces.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a red backdrop as in the video. The CD cover also references shots and color schemes used in the video to promote the artist. This combination of ancillary texts helps tell the overall story and message of the music video.
Rihanna - Loud Album
The document provides an analysis of Rihanna's LOUD album cover and back cover design. It notes that the front cover features a close-up shot of Rihanna with bold red, blue, and white colors. The back cover shows Rihanna sitting on a chair with similar colors and font. The analysis provides strengths and weaknesses of the design elements, as well as suggestions for improvements, such as using black instead of blue. Photos inside the album helped promote it through magazines.
Rihanna
This document provides an analysis of Rihanna's LOUD album cover and packaging. It summarizes the key design elements, including the close-up image of Rihanna's face in bold red, blue, and white colors. The back cover features another image of Rihanna sitting in a chair with the same color scheme and font carrying over. Photos inside the album continue the bold color theme and were likely used to promote the album before its release.
Evaluation 1
This document discusses conventions used in media products like music videos and their application in the author's own media project. It includes a table outlining conventions that were used (like lip syncing, varied locations, effects) and not used (like black and white, male models). The document also provides examples of conventions used in pop music advertisements, album artwork, and digipaks. It describes design choices like fonts, imagery, and color schemes and how they help portray the intended style and message based on genre conventions.
Evaluation 1
This document discusses conventions used in media products like music videos and their application in the author's own media project. It includes a table outlining conventions that were used (like lip syncing, varied locations, effects) and not used (like black and white, male models). The document also provides examples of conventions used in pop music advertisements, album artwork, and digipaks. It describes design choices like fonts, imagery, colors, and layouts and how they help portray the intended style and message based on genre conventions.
Evaluation 1
The document discusses conventions used in creating a music video and other media products for pop music. It provides examples of conventions commonly found in pop music videos, such as location changes, outfit changes, lip syncing, and bold colors. The document also analyzes examples of current music videos, advertisements, album artwork, and more to identify conventions used and how the creator incorporated conventions into their own media products. Overall, the document examines how conventions from real pop music media were used, developed on, or challenged in the creator's original works.
Evaluation 2
The document discusses the creation of a music video, magazine advertisement, and digipak to promote an indie artist and their song about a summer love in LA.
To create synergy between the products, the creator established a "house style" using similar elements like a sepia color effect, warm red and orange tones, and simple fonts and layouts. This helped audiences instantly recognize the products and relate them back to the artist.
Feedback suggests the house style successfully captured the warmth of a summer love and simplicity of the raw artist. Including a prop that appeared across all products could have strengthened the house style further.
Advanced Portfolio Evaluation
The document summarizes the forms and conventions used in different types of music videos, album covers, and magazine advertisements. It then describes a music promotion package created by the author for an indie artist, including a music video filmed in Birmingham using natural lighting and shots of the artist and free runners, a magazine ad and album cover featuring the artist with blurred backgrounds. Feedback indicated the genre and target audience were clearly conveyed.
Digipak Research Analysis
The document discusses different examples of digipak album packaging and design. It analyzes the cover art, themes, fonts, and visual elements used on albums by Nicole Scherzinger, Rihanna, and Taylor Swift. Key aspects called out include the use of the track list and barcode to provide information to customers, artistic themes that relate to the genre and tone of the music, and visual elements like fonts, colors and images that make the artists and albums appealing and help promote and sell the music.
Digipak Printscreens
The document describes the process of designing a digipak for a music album. The designer edited photos to portray the happy and fun persona of the artist. Images were cropped, had their contrast, brightness, and saturation adjusted to make colors stand out. Photos were placed on the front and back covers along with the artist name and song titles. Additional interior pages featured close-up portraits and lyrics. The goal was to convey the artist's emotion and style through visual design of the digipak consistently across formats to engage audiences.
Advanced Portfolio Evaluation
1) The document analyzes the forms and conventions used in music videos, album covers, and magazine advertisements for indie/acoustic artists. It discusses common techniques like a focus on the artist, natural lighting, and casual clothing.
2) It then describes the creation of media products for an indie artist, including a music video featuring parkour artists, a album cover, and magazine ad. Similar techniques were used across products like an emphasis on the artist through lighting and blurred backgrounds.
3) Audience feedback found that the products successfully portrayed the intended genre and theme of "City Life" through the narrative and locations used. Photoshop and video editing software allowed the manipulation of images and addition of music to complete the
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Advert case study 3
This magazine advert for Jessie J uses a medium close-up shot to show her facial expressions and hand gestures. Eye contact was made with the audience to connect with them. Editing techniques like airbrushing were used to smooth her skin. The lighting was professionally done in a studio to highlight her outfit and large earrings. The font draws attention to Jessie J's name over the song title. Informative text at the bottom promotes the album details and website.
Music video case study 3
This music video case study analyzes Rihanna's music video for "Stay" featuring Mikkey Ekko. It received over 252 million views on YouTube. The video uses various camera shots and angles like close-ups, tilts, and zooms to convey emotion. It has slow editing and cuts with no transitions. The locations include bathrooms and an indoor area with a bench and tree. Lighting is slightly bright but rooms aren't illuminated. Rihanna wears makeup while the clothing is insignificant for the male artist.
Music video case study 2
Ciara's music video "Body Party" uses various camera techniques, editing styles, locations, lighting, and makeup to tell a story and portray an image. It utilizes close-up shots, tracking shots, handheld camera movements, fast cutting, fades, and locations like a white room and mansion to show Ciara's journey finding love at a party. The document analyzes these elements to identify techniques the author could replicate for their own music video, such as consistent coloring, natural lighting, and minimal makeup to portray an innocent romance.
Music Video Case Study 1
This document provides a detailed analysis of Beyoncé's music video for "Halo". It examines the camera shots, editing, mise-en-scene, and other technical elements. Close-ups are used frequently to show Beyoncé's facial expressions with her boyfriend. The editing has a slow cutting rate to match the genre. Beyoncé wears three outfits that alternate between scenes. Bright, professional lighting is used throughout. Only a few locations are featured to keep it simple, including the bedroom, dance studio, and pool. The analysis concludes by noting techniques that could be applied to the author's own music video.
Location recce
This document summarizes several potential filming locations for a music video. The first location described is a dance studio on the writer's college campus that has wooden floors, windows along one side, and mirrors on the walls. Another location is a nearby park called Abbots Park that has trees, bushes, flowers, and benches. A third location is the college TV studio, which has a green screen and couch that could be used for filming.
CD Case Study 1
The document provides an analysis of Beyoncé's CD cover design for her album "I AM... SASHA FIERCE". Key points discussed include:
- The large black font used for Beyoncé's name and smaller grey font for the album title, and placement at the top left of the cover.
- Beyoncé is depicted in plain black/grey clothing with bright, even lighting and a grey background matching her skin tone.
- Both the front and back covers use close-up, eye-level shots of Beyoncé to engage the audience, and editing techniques like airbrushing are used to portray her beauty.
- Track listings, publisher logos
CD Case Study 1
The document describes the font, layout, and design elements of a Beyoncé CD cover. It notes that Beyoncé's name is in large black font at the top left for prominence, while the title is in smaller gray font. The placement ensures visibility when holding the CD. The document discusses replicating these font choices and layout for a new CD cover, as well as mimicking other design aspects like the artist's plain clothing and jewelry in grayscale photography against a gray background.
Short story cast study1
This short story was a YouTube video called "A Short Story About Coffee" that used humor and metaphor to inspire soul searching. It follows a man named Casey who goes on a journey to find what he wants in life, represented by ordering the perfect cup of coffee. The video uses various camera shots and techniques like close-ups, shot reverse shots, and tilts to tell the story and emphasize important props like the coffee. It concludes with Casey receiving his coffee, finding what he was searching for, and the coffee shop worker also starting his own journey.
Short Story: Cast Study 2
This short horror story is called "Static" and follows a boy who is awakened at night by strange static sounds coming from his television. As he investigates further, he discovers more serious threats. The genre is horror and the theme explores dark mystery and murder. The short story was directed by Robert Towne and created by Gabriel Hernandez, with the screenplay by Jorge Gomez. It was found on the YouTube channel "DarthBob2005".
Short Story: Cast Studey1
This short story was a YouTube video called "A Short Story About Coffee" directed by Casey Donahue. It uses humor to metaphorically tell a story about soul searching. The main character, Casey, goes through various relationships with different girlfriends who all ask him "what do you want?" This inspires Casey to do some soul searching of his own to discover his goals and plans for the future. The video effectively uses different camera shots like close-ups, mid-shots, and long shots to focus on key props and characters and convey the themes of searching for purpose and finding one's path in life.
Production schedule
This document outlines a 26-week production schedule for an unnamed project. It includes 11 main tasks such as ideation, case studies, treatment, shooting, editing, and evaluation. Each task is assigned to one or more weekly periods from September to March. The schedule provides structure and deadlines for the various phases of production and post-production.
Task 11: Questions 2,3 & 4
The document discusses feedback received on a music magazine proposal. It summarizes that the proposed target audience of 24-year-old males was too old, and most hip hop fans are younger teenage students aged 16-18. It also realized it had unintentionally portrayed hip hop fans as criminals due to depicted clothing, and that there are many female hip hop artists and fans, so the target audience should be lowered to 60% male and 40% female rather than the originally proposed 70% male.
Watch the thrown presntation
This document outlines a proposal for a music magazine called "Watch the Throne" or WTT. The magazine will focus on up-and-coming hip hop, grime, and rap artists who have the potential to rise to the top of the music industry. It will feature profiles of new artists breaking out on YouTube and social media. The first feature article will profile a popular Asian rapper who started as an unknown but grew successful through online platforms. Regular sections will include a list of article page numbers and photos of models representing different artists and their journey to the music industry.
Watch the thrown presntation
This document outlines a proposal for a music magazine called "Watch the Throne" or WTT. The magazine would focus on up-and-coming hip hop, grime, and rap artists who have the potential to rise to the top of the music industry. It would feature articles on new artists emerging from YouTube and a cover story on a popular Asian rapper's journey from newcomer to established artist through social media. The proposal includes examples of content sections and visual layouts for the magazine.
Analysing dance music magazines
This document provides an analysis of the contents pages of a dance music magazine. It describes the different sections and elements included on the contents pages. The contents pages reflect the front cover and summarize the stories and events inside the magazine. They allow readers to know which page they are on and where to find other articles. Pictures are included to illustrate the articles. The sections present the latest features, fashion, and events conveyed in the magazine and show where to find articles. Credits acknowledge the photographers of pictures used in the magazine.
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Cd case study 3
- 1. CD Case Study 3 Camera Shots/Angles/Editing: A close up was used with an eye- line match to emphasis Rihanna’s importance in this album. I want to have a close up of my artist in my CD covers so that the audience can easily tell who the main attraction of my single is. A lot of air brushing has been done in this CD cover which you can easily tell because there’s not a single spot on Rihanna’s face at all. Some colour channels have been altered to gain this red effect in the editing stage (probably done in PhotoShop) and some level changing to alter the contrast ad brightness of this front cover. Mise-En-Scen: Rihanna is wearing a bright red lip stick and has a similar tone of red in her hair (that’s her colour scheme, Red, white and brown). I want my artist to have a consistent colour scheme throughout all the print product images. Not a lot of make-up has been done on Rihanna’s face because she wants to keep that natural look to her (just like the way I want my artist to look like in my print products, natural look). The lighting is very impressive because this picture was definitely taken in a studio controlled room with a lot of decent lighting equipment. I will make sure to use all the professional lighting equipment in the photography studio in my college.