The document summarizes the forms and conventions used in different types of music videos, album covers, and magazine advertisements. It then describes a music promotion package created by the author for an indie artist, including a music video filmed in Birmingham using natural lighting and shots of the artist and free runners, a magazine ad and album cover featuring the artist with blurred backgrounds. Feedback indicated the genre and target audience were clearly conveyed.

1. EVALUATION ADVANCED PORTFOLIO BILLI HATFIELD

11. THE FINAL DIGI-PACK Enhanced contrast leads to even more focus upon the artist Saturated background shows further detachment and could be seen to be at a different time Blurred people emphasise focus upon the artist and separates her from the rest of the world- detachment Artist focus City scenes link to the song about ‘City Life’

12. THE FINAL MAGAZINE ADVERTISEMENT Saturated background allows for further focus upon the artist as well as relating to the theme of the song with it being a city background Enhanced contrast makes the artist stand out and become the focal point of the image Blurred people Linking text allows the products to be connected to one another so they audience can identify them and associate them with each other