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Cafe Coffee Day is a large cafe chain in India with over 700 cafes in 114 cities. It targets younger consumers between the ages of 15-29, mostly students and young professionals. On average, each cafe sees 500 customers per day spending around 45 minutes, giving brands a potential to reach over 300,000 consumers daily across India. Cafe Coffee Day provides various advertising options within its cafes such as wall visuals, danglers, cup rings, coasters, and posters to engage its young customer base.
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Cafe
Café Coffee Day pioneered the café concept in India in 1996 and is now the largest organized retail café chain in India with over 821 outlets in 115 cities. Drawing inspiration from its success in India, Café Coffee Day has expanded to cafes in Vienna and Karachi with plans to further expand across the Middle East, Eastern Europe, and Southeast Asia. Café Coffee Day aims to increase its number of cafes in India to 1,000 by 2010 and 2,000 by 2014.
Alliance CCD-CDX presentation
This document describes Café Coffee Day as an innovative media platform to engage target audiences. It notes that Café Coffee Day has over 1400 cafés across India that see 200 visitors daily on average, with customers spending 45 minutes per visit. The key target audience is ages 20-30, who are college students and young professionals. The document outlines various branding and advertising options within Café Coffee Day locations, including wall branding, coasters, posters, and digital screens, as well as partnerships with newspapers and radio, to help marketers engage this audience.
Nobacco Promotional Campaign @ ccd
Nobacco Campaign @ Cafe Coffee Day Outlets
Objective: Awareness of Nabacco to Desired TG
No of Cafes: 200
Campaign Duration: 2 months
Cafe coffee day
Café Coffee Day is India's largest coffee chain with over 1450 cafes across 172 cities. It attracts a large youth customer base between the ages of 15-45 who spend on average 45 minutes at the cafes. Research shows that customers come to CCD primarily to socialize with friends rather than just for the coffee. The document discusses how CCD can be leveraged as an alternative marketing medium to connect with this youth audience through in-cafe promotions, sampling, contests, and other engaging activities. Examples are provided of past campaigns by brands like ITC, Metro Now, Hershey's, Wrigley's that were successful at their objectives through CCD activations.
Partner with Cafe Coffee Day
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Brand_CCD_Presentation_v3 final
CCD is India's largest coffee chain with over 1350 cafes serving coffee and food. Their target customer is aged 15-29, mainly students and professionals.
The consensus map shows associations customers have with CCD and Barista coffee chains. CCD is associated with relaxing interiors, meeting friends, and enjoying solitude. It is not seen as expensive. Barista is strongly associated with coffee quality attributes like aroma, color, and ingredients, as well as giving a sophisticated image.
To strengthen CCD's brand, the presentation recommends they sample new strong coffee flavors to loyal customers to build appreciation for coffee quality, which is currently a weak association. This will help maximize their reach to customers who prefer high
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
CCD (Cafe Coffee Day)
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
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Cafe
Café Coffee Day pioneered the café concept in India in 1996 and is now the largest organized retail café chain in India with over 821 outlets in 115 cities. Drawing inspiration from its success in India, Café Coffee Day has expanded to cafes in Vienna and Karachi with plans to further expand across the Middle East, Eastern Europe, and Southeast Asia. Café Coffee Day aims to increase its number of cafes in India to 1,000 by 2010 and 2,000 by 2014.
Alliance CCD-CDX presentation
This document describes Café Coffee Day as an innovative media platform to engage target audiences. It notes that Café Coffee Day has over 1400 cafés across India that see 200 visitors daily on average, with customers spending 45 minutes per visit. The key target audience is ages 20-30, who are college students and young professionals. The document outlines various branding and advertising options within Café Coffee Day locations, including wall branding, coasters, posters, and digital screens, as well as partnerships with newspapers and radio, to help marketers engage this audience.
Nobacco Promotional Campaign @ ccd
Nobacco Campaign @ Cafe Coffee Day Outlets
Objective: Awareness of Nabacco to Desired TG
No of Cafes: 200
Campaign Duration: 2 months
Cafe coffee day
Café Coffee Day is India's largest coffee chain with over 1450 cafes across 172 cities. It attracts a large youth customer base between the ages of 15-45 who spend on average 45 minutes at the cafes. Research shows that customers come to CCD primarily to socialize with friends rather than just for the coffee. The document discusses how CCD can be leveraged as an alternative marketing medium to connect with this youth audience through in-cafe promotions, sampling, contests, and other engaging activities. Examples are provided of past campaigns by brands like ITC, Metro Now, Hershey's, Wrigley's that were successful at their objectives through CCD activations.
Partner with Cafe Coffee Day
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Brand_CCD_Presentation_v3 final
CCD is India's largest coffee chain with over 1350 cafes serving coffee and food. Their target customer is aged 15-29, mainly students and professionals.
The consensus map shows associations customers have with CCD and Barista coffee chains. CCD is associated with relaxing interiors, meeting friends, and enjoying solitude. It is not seen as expensive. Barista is strongly associated with coffee quality attributes like aroma, color, and ingredients, as well as giving a sophisticated image.
To strengthen CCD's brand, the presentation recommends they sample new strong coffee flavors to loyal customers to build appreciation for coffee quality, which is currently a weak association. This will help maximize their reach to customers who prefer high
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
CCD (Cafe Coffee Day)
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
Ccd presentaion
Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
Cafe coffee day - Ideas to action from rajat
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
Alliance corporate presentation
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It aims to engage target audiences through innovative branding and activations at cafés. The document outlines Café Coffee Day's target audience as mostly 20-30 year olds who spend about 45 minutes at cafés. It details various branding options available and shares examples of successful past campaigns for brands like Britannia, Nokia, and Tupperware. The document promotes Café Coffee Day's cafés as a unique media platform for brands to creatively engage with customers.
Cafe coffee day
- Café Coffee Day is India's largest coffee chain with over 1530 cafés across 200 cities. It was founded in 1996 and pioneered the café culture in India.
- The average footfall in each café is 200 customers per day. Café Coffee Day is headquartered in Bengaluru and owned by Amalgamated Bean Coffee Trading Company Ltd.
- In addition to its café business, Café Coffee Day also owns coffee estates and exports coffee worldwide, making it one of the largest coffee exporters in India. The target audience for Café Coffee Day is young people between the ages of 20-30.
cafe coffee day
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
Brand Strategy - Cafe Coffee Day
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Cafe coffee Day
Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
To improve sales at café coffee day project report
Coffee consumption in India is growing, increasing from around 55,000 metric tons in 1991 to over 80,000 metric tons in 2005. However, India remains predominantly a tea drinking nation, though coffee is becoming more popular among younger people. The organized coffee retail business in India is over Rs. 8 billion with potential for thousands more coffee retail outlets, as chains like Cafe Coffee Day drive growth in the coffee cafe industry.
Café coffee day - case presentation
The case study was a part of the curriculum of Brand & Product Management course at the University of Groningen in 2015.
Cafe Coffee Day
The document analyzes the coffee bar industry in India. It discusses how coffee drinking has traditionally been restricted to domestic consumption in South India. It then provides an overview of the 7 P's of marketing mix used by Café Coffee Day. This includes describing their products, prices, promotion strategies, processes, people, and physical evidence. The document also includes a service blueprint of Café Coffee Day's customer experience and an analysis of how their servicescape and physical environment influences customers. Finally, it performs a SWOT analysis of the coffee bar industry in India.
Ccd dd
V.G. Siddhartha founded Café Coffee Day in 1996, introducing Indians to specialty coffees like lattes and cappuccinos. He grew Coffee Day from a single café in Bangalore to over 1,400 cafes across India. Siddhartha overcame challenges like Indians' preference for tea and government policies that hampered coffee exports. He attracted customers by offering internet access, creating a hangout spot for youth. Today Café Coffee Day is India's largest coffee chain and part of the Amalgamated Bean Coffee Trading Company, which exports coffee worldwide and has over 5,000 employees.
Retail management – a presentation on café coffee day
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
Ccd startegy
This document discusses Cafe Coffee Day, India's largest coffee chain. It provides details about the company such as being ISO 9002 certified with over 11,000 small coffee growers. Cafe Coffee Day focuses on accessibility, affordability and acceptability to attract its target market of young people between ages 16-29 from upper middle class families. The document outlines Cafe Coffee Day's menu, divisions, strategies around advertising and promotions, and plans to expand into new cafe formats to attract different consumer segments.
Cafe Coffee day (CCD)
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
Internationalisation strategy of café coffee day
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company, which grows coffee on its own estates. Café Coffee Day was started in 1996 as a retail arm to sell Amalgamated Bean's coffee. It has since expanded internationally and uses various strategies like producing coffee in one country, adopting multiple formats, and reinforcing its brand through clustering to compete globally.
Cafe Coffee Day
This document provides information about Café Coffee Day (CCD), India's largest coffee chain. It discusses that CCD has over 1481 cafés across 200 cities/towns in India, with an average of 300 customers per café per day. CCD was also named "India's most popular coffee joint" in 2011. The document then discusses CCD's target audience, positioning, segmentation, distribution channels, branding and communications strategies.
case study on ccd
Cafe Coffee Day was the first coffee chain opened in India, founded by VG Siddhartha in 1996. It helped make coffee popular in India, which was traditionally a tea-drinking nation. CCD faced challenges breaking into the market but overcame this through affordable prices, wide accessibility by opening locations across India, and making coffee a social activity. CCD saw much growth and expansion over the years but also faced increasing competition and debt issues that contributed to its recent downturn.
Journey of Mr. V.G. Siddhartha
This document provides an overview of the journey and business model of V.G. Siddhartha, the chairman and founder of Coffee Day Enterprises. It discusses how he expanded his family's coffee plantation business into India's largest coffee chain, Café Coffee Day, which pioneered the coffee shop concept in India. Through a vertical integration model, Siddhartha ensured control over the entire coffee supply chain from plantation to retail. Café Coffee Day utilized a clustering strategy and competitive pricing to establish itself as the leading coffee chain in India, targeting youth customers and creating a third space between home and work.
Cafe coffee day
This document provides information about Pranav, an Indian businessman who founded Cafe Coffee Day. Some key details include:
- Pranav has a Masters degree and worked at JM Financial Services and Morgan Stanley before founding Cafe Coffee Day in 1996.
- Cafe Coffee Day has grown to become one of the largest coffee chains in India, with over 1,481 outlets nationally by 2013 and international locations in cities like Karachi, Vienna, Dubai and Prague.
- Under Pranav's leadership, Cafe Coffee Day has won several awards for its success and popularity, including being named 'Entrepreneur of the Year' in 2003 and 'India's Most Popular Coffee Joint.'
Marketing Project on Cafe Coffee Day
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
Star bucks
Tata Global Beverages and Starbucks have formed a 50:50 joint venture company called Tata Starbucks Ltd to own and operate Starbucks cafes across India. The cafes will be branded as Starbucks Coffee 'A Tata Alliance' and currently there are 25 stores across Mumbai, Delhi, and Pune that opened in October 2012. Additionally, Tata Coffee Ltd will roast coffee to supply to Tata Starbucks and export to Starbucks' overseas operations under a separate sourcing and roasting agreement.
"Pour your heart into it" By Mr.Howard Schultz
This document provides an overview and summary of Howard Schultz's book "Pour Your Heart Into It". The book tells the story of how Howard Schultz joined Starbucks in 1982 and helped build it into a successful enterprise based on strong values and principles. It describes Schultz's journey from humble origins growing up in Brooklyn to establishing the first Starbucks coffee shop in Seattle. The book also highlights Schultz's passion for coffee and how that passion drove him to transform Starbucks from 6 shops to over 1,300 stores and from 100 employees to over 25,000 employees worldwide.
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Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
Cafe coffee day - Ideas to action from rajat
This is a small collection of ideas which I think can help CCD to make it an even more integral part of the lives of youth, generate footfalls, work towards strengthening its brand positioning, act as barriers to entry for the new Indian and Foreign players sprucing up in the space and help to solidify its
position as a futuristic brand.
Alliance corporate presentation
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It aims to engage target audiences through innovative branding and activations at cafés. The document outlines Café Coffee Day's target audience as mostly 20-30 year olds who spend about 45 minutes at cafés. It details various branding options available and shares examples of successful past campaigns for brands like Britannia, Nokia, and Tupperware. The document promotes Café Coffee Day's cafés as a unique media platform for brands to creatively engage with customers.
Cafe coffee day
- Café Coffee Day is India's largest coffee chain with over 1530 cafés across 200 cities. It was founded in 1996 and pioneered the café culture in India.
- The average footfall in each café is 200 customers per day. Café Coffee Day is headquartered in Bengaluru and owned by Amalgamated Bean Coffee Trading Company Ltd.
- In addition to its café business, Café Coffee Day also owns coffee estates and exports coffee worldwide, making it one of the largest coffee exporters in India. The target audience for Café Coffee Day is young people between the ages of 20-30.
cafe coffee day
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
Brand Strategy - Cafe Coffee Day
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Cafe coffee Day
Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
To improve sales at café coffee day project report
Coffee consumption in India is growing, increasing from around 55,000 metric tons in 1991 to over 80,000 metric tons in 2005. However, India remains predominantly a tea drinking nation, though coffee is becoming more popular among younger people. The organized coffee retail business in India is over Rs. 8 billion with potential for thousands more coffee retail outlets, as chains like Cafe Coffee Day drive growth in the coffee cafe industry.
Café coffee day - case presentation
The case study was a part of the curriculum of Brand & Product Management course at the University of Groningen in 2015.
Cafe Coffee Day
The document analyzes the coffee bar industry in India. It discusses how coffee drinking has traditionally been restricted to domestic consumption in South India. It then provides an overview of the 7 P's of marketing mix used by Café Coffee Day. This includes describing their products, prices, promotion strategies, processes, people, and physical evidence. The document also includes a service blueprint of Café Coffee Day's customer experience and an analysis of how their servicescape and physical environment influences customers. Finally, it performs a SWOT analysis of the coffee bar industry in India.
Ccd dd
V.G. Siddhartha founded Café Coffee Day in 1996, introducing Indians to specialty coffees like lattes and cappuccinos. He grew Coffee Day from a single café in Bangalore to over 1,400 cafes across India. Siddhartha overcame challenges like Indians' preference for tea and government policies that hampered coffee exports. He attracted customers by offering internet access, creating a hangout spot for youth. Today Café Coffee Day is India's largest coffee chain and part of the Amalgamated Bean Coffee Trading Company, which exports coffee worldwide and has over 5,000 employees.
Retail management – a presentation on café coffee day
The document provides information about Cafe Coffee Day (CCD), India's largest coffee chain. It was founded in 1996 in Bangalore by VG Siddhartha and has since expanded to over 2000 locations across India and a few international markets. CCD serves coffee, tea, snacks and light meals. Its target customer segment is youth aged 16-30 years. The document discusses CCD's business model, products, expansion strategy, competition and SWOT analysis.
Ccd startegy
This document discusses Cafe Coffee Day, India's largest coffee chain. It provides details about the company such as being ISO 9002 certified with over 11,000 small coffee growers. Cafe Coffee Day focuses on accessibility, affordability and acceptability to attract its target market of young people between ages 16-29 from upper middle class families. The document outlines Cafe Coffee Day's menu, divisions, strategies around advertising and promotions, and plans to expand into new cafe formats to attract different consumer segments.
Cafe Coffee day (CCD)
This document provides a marketing project report on Café Coffee Day (CCD). It includes an introduction to CCD, segmentation and targeting analysis focusing on youth aged 16-30, a SWOT analysis, discussion of competitors, and an analysis of the service marketing mix (7Ps) for CCD. The 7Ps discussion covers products, pricing strategies, store formats/placement, promotions, physical environment, employees, and operational processes.
Internationalisation strategy of café coffee day
Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company, which grows coffee on its own estates. Café Coffee Day was started in 1996 as a retail arm to sell Amalgamated Bean's coffee. It has since expanded internationally and uses various strategies like producing coffee in one country, adopting multiple formats, and reinforcing its brand through clustering to compete globally.
Cafe Coffee Day
This document provides information about Café Coffee Day (CCD), India's largest coffee chain. It discusses that CCD has over 1481 cafés across 200 cities/towns in India, with an average of 300 customers per café per day. CCD was also named "India's most popular coffee joint" in 2011. The document then discusses CCD's target audience, positioning, segmentation, distribution channels, branding and communications strategies.
case study on ccd
Cafe Coffee Day was the first coffee chain opened in India, founded by VG Siddhartha in 1996. It helped make coffee popular in India, which was traditionally a tea-drinking nation. CCD faced challenges breaking into the market but overcame this through affordable prices, wide accessibility by opening locations across India, and making coffee a social activity. CCD saw much growth and expansion over the years but also faced increasing competition and debt issues that contributed to its recent downturn.
Journey of Mr. V.G. Siddhartha
This document provides an overview of the journey and business model of V.G. Siddhartha, the chairman and founder of Coffee Day Enterprises. It discusses how he expanded his family's coffee plantation business into India's largest coffee chain, Café Coffee Day, which pioneered the coffee shop concept in India. Through a vertical integration model, Siddhartha ensured control over the entire coffee supply chain from plantation to retail. Café Coffee Day utilized a clustering strategy and competitive pricing to establish itself as the leading coffee chain in India, targeting youth customers and creating a third space between home and work.
Cafe coffee day
This document provides information about Pranav, an Indian businessman who founded Cafe Coffee Day. Some key details include:
- Pranav has a Masters degree and worked at JM Financial Services and Morgan Stanley before founding Cafe Coffee Day in 1996.
- Cafe Coffee Day has grown to become one of the largest coffee chains in India, with over 1,481 outlets nationally by 2013 and international locations in cities like Karachi, Vienna, Dubai and Prague.
- Under Pranav's leadership, Cafe Coffee Day has won several awards for its success and popularity, including being named 'Entrepreneur of the Year' in 2003 and 'India's Most Popular Coffee Joint.'
Marketing Project on Cafe Coffee Day
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
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To improve sales at café coffee day project report
To improve sales at café coffee day project report
Retail management – a presentation on café coffee day
Retail management – a presentation on café coffee day
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"Pour your heart into it" By Mr.Howard Schultz
This document provides an overview and summary of Howard Schultz's book "Pour Your Heart Into It". The book tells the story of how Howard Schultz joined Starbucks in 1982 and helped build it into a successful enterprise based on strong values and principles. It describes Schultz's journey from humble origins growing up in Brooklyn to establishing the first Starbucks coffee shop in Seattle. The book also highlights Schultz's passion for coffee and how that passion drove him to transform Starbucks from 6 shops to over 1,300 stores and from 100 employees to over 25,000 employees worldwide.
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Café Coffee Day was founded in 1996 in Bengaluru, India and has grown to become one of the largest coffee chains in India with over 1,400 outlets nationally and internationally. The company operates a vertically integrated business model owning coffee plantations, processing coffee, manufacturing coffee machines and furniture for outlets. Café Coffee Day aims to provide customers a relaxing environment to socialize over a variety of coffee and food items at a reasonable price point.
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- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
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This document provides an overview of the Coffee Day café chain in India. It discusses Coffee Day's corporate profile, history, divisions, competitors, marketing strategy using the 7Ps framework, and SWOT analysis. Coffee Day is the largest coffee chain in India, operating over 1000 cafes across 135 cities. The document evaluates factors important to customers when choosing a coffee shop, such as quality, menu items, pricing, location, and ambience, and rates Coffee Day's performance on these factors.
Starbucks: Brand offering and Positioning
Starbucks has grown significantly since establishing in 1971 and going public in 1992. It has expanded from 140 US stores selling whole bean coffee to over 5,800 stores worldwide offering a large variety of customized drinks. While Starbucks initially targeted affluent, well-educated customers, its customer base has diversified over time. Recent data shows customer satisfaction has declined as expectations have risen and perceived service has slowed, in part due to increased customization options overwhelming employees. Starbucks is analyzing how to improve customer service and regain customer intimacy to increase loyalty.
Starbucks delivering customer service
Starbucks was facing declining customer satisfaction due to perceived issues like prioritizing profits over experience and slower service times. While it was highly successful initially by focusing on quality coffee and atmosphere, the brand was seen as less trendy and partners were providing unsatisfactory service. It is recommended that Starbucks invest $40 million to improve partner training and speed of service to convert satisfied into loyal customers. Converting just 46 more customers per store per day to highly satisfied would allow the investment to break even.
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ANALYSIS OF MARKETING STRATEGIES : BARISTA VS CAFE COFFEE DAY
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Cafe Coffee Day Brand Alliance
Café Coffee Day is India's largest coffee chain with over 850 cafes across India. It attracts a large youth customer base, with over 300 customers per cafe per day spending on average 45 minutes at the café. Most customers are between 15-29 years old and use the café as a social hangout place. The document discusses how Café Coffee Day can be leveraged as an alternative marketing medium to connect with this young audience through in-café promotions and activations like sampling, contests, branded collateral. Examples provided include product sampling promotions run by brands like Wrigley's and Hershey's at Café Coffee Day cafes.
Presentation1
Café Coffee Day is India's largest coffee chain with over 1450 cafes across India. The document discusses Café Coffee Day's target audience of 15-45 year olds who spend an average of 45 minutes at cafes. It notes that 57% of customers are between 20-30 years old and most come in groups of 3-5 people. The document promotes Café Coffee Day as an alternative marketing medium, highlighting its large reach and engaged audience. It provides examples of marketing campaigns by brands like ITC and Metro Now. The document outlines partnership terms and creative concepts brands can use at Café Coffee Day cafes like tent cards, stickers, and contests.
Cafe Coffee Day
The document discusses Café Coffee Day as an alternative marketing medium for brands to connect with youth audiences. It notes that Café Coffee Day has over 900 cafes frequented by 15-29 year olds for socializing. The document outlines Café Coffee Day's target audience demographics and proposes it can offer brands opportunities for sampling, promotions, and editorial coverage through innovative in-café activations. Examples of past campaigns highlight engagement tactics like contests and interactive elements. The document concludes by presenting the partnership opportunities and mandatory requirements for brand campaigns within Café Coffee Day cafes.
Cafe Coffee Day An Alternative Medium
The document discusses Café Coffee Day as an alternative marketing medium for brands to connect with youth audiences. It notes that Café Coffee Day has over 800 cafes frequented by 15-29 year olds for socializing. The document outlines Café Coffee Day's target demographics and proposes it can offer brands captive audiences for interactive campaigns through sampling, contests, signage and other activations. Examples are given of past campaigns by brands like ITC and Wrigley's using Café Coffee Day cafes to reach their youth targets. Guidelines for partnering with Café Coffee Day on campaigns are also provided.
Advertise your Brand Or Product @ cafe coffee day
Café Coffee Day offers marketers a unique opportunity to engage with their target audience of 15-35 year olds through innovative branding and activation ideas at Coffee Day's network of over 1530 cafes across India. Some partnership options include advertising in the Café Chronicle monthly tabloid distributed at cafes, static wraps or short video ads on the 168 digital screens installed at select cafes, customized radio content through Café Radio's network of 334 cafes, and collateral-based in-cafe promotions. The café network provides marketers an interactive and filtered way to reach Coffee Day's largely young, socially active, and tech-savvy clientele compared to traditional media channels.
Shri krishan b25 ver2
1. The document discusses Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador programme. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target niche upper middle and middle class customers, especially youth, by locating kiosks in prime areas like malls and hotels. Limited promotional pricing for students will help compete with established brands.
3. The Starbucks brand, coupled with quality sourcing and decor replicating its global standards, has potential to gain market share in Pune if it leverages Tata Coffee's legacy and provides consumers an "exotic experience." However, success is not guaranteed
Shri krishan b25
1. The document summarizes Starbucks' plans to open coffee kiosks in Pune, India as part of a brand ambassador program. It analyzes the Indian coffee market and competitors like Cafe Coffee Day and Barista.
2. Starbucks' strategy is to target prime locations near malls and hotels in Pune, with a focus on college youth and corporates. Limited promotions and discounts for students will help compete with established brands.
3. By leveraging the global Starbucks brand image and partnering with Tata, Starbucks is well positioned to target Pune's niche upper class segment and youth market. This strategy has promise to challenge competitors in the growing Indian coffee space.
COFFEE & COMMUNICATION
Inspired by a vision to develop world-class innovative and alternative media channels, Tag 8 is an innovative team with a love for ideas, creativity and targeted ambient media. We serve coffee media to over 700 venues nationwide including: coffee shops, universities and corporate cafés. Tag 8 offers a host of different channels including coffee cup advertising, coffee sleeves, tags, posters, wi-fi, social media and activations. These
offer marketers and advertisers alternative, out-of-home media
opportunities in leading South African coffee chains and selected cafés.
Alliance corporate-presentation-new
This document outlines Café Coffee Day's platform for engaging target audiences through its network of over 1,530 cafes across India. It provides details on Café Coffee Day's customers, who are typically ages 15-35 and visit cafes for around 45 minutes to socialize with friends. The document proposes that Café Coffee Day offers marketers a unique interactive media opportunity to reach this audience through various branding elements placed throughout cafes, including wall branding, coasters, posters, and more. It provides examples of successful prior brand campaigns for companies like Britannia, Nokia, and Samsung that used Café Coffee Day's cafes for product demonstrations, promotions, and sampling to engage customers.
Group 6 serviceindustry_ccd
Café Coffee Day is India's largest coffee chain, operating over 1450 outlets across the country. Founded by V.G. Siddhartha, it sources coffee beans from family-owned plantations covering 10,500 acres in Karnataka. Café Coffee Day aims to bring coffee culture to India and targets youth aged 15-35. It focuses on quality products, comfortable ambience, and friendly service. While facing competition from chains like Barista and Costa Coffee, Café Coffee Day has utilized strategic promotions and locations to establish itself as the dominant player in the Indian coffee market.
Marketing Plan of Cafe Coffee Day!
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
Digital Marketing Presentation
BY2 Café is a startup standing all day quick Café planning for expansion of a chain in Bengaluru to offer hygienic and authentic regional café & bites for all refreshment seekers at an affordable rate.
A lot can happen over coffee!
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
Presentation1
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
Coffee kings
The document outlines the marketing plan for a new coffee shop chain called Coffee King. It begins with the mission and vision, which is to position itself as the premier coffee shop chain in Mumbai within a year through providing high quality beverages and community support. It then analyzes the market, competitors and consumer preferences. The objectives are to achieve 10% market share by the end of 2015. Various marketing strategies like differentiation, segmentation and targeting professionals are discussed. Tactics proposed include promotions, loyalty programs and an app. The budget is 3 crores and breakeven is expected within 1.5 years.
Cafe coffe marketing strategy
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive growth. While facing competition, Café Coffee Day maintains its leadership through quality service and expanding accessibility of cafes nationwide.
ORGANIC ROASTERY PPT
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
COFFEE SHOP PPT
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
Adcentricity DOOH Primer
Digital out-of-home (DOOH) advertising utilizes LCD screens placed in high-traffic public locations like transit stations, offices, and restaurants to deliver targeted ads and relevant content to captive audiences. DOOH offers advertisers benefits like highly effective engagement with consumers on the go, the ability to precisely target audiences, and guaranteed ad play times. It provides a innovative way for brands to introduce new products and stand out from competitors with attention-grabbing creative executions seen where consumers spend 30% of their time. Adcentricity is a DOOH media partner that can deliver hyper-targeted campaigns across 89 networks at scale to reach audiences across locations where they live, work and play.
IMC of Starbucks in Ranchi
The document discusses the launch of Starbucks in Ranchi, India. It begins by outlining the total available market in Ranchi of 1.073 million people and defines the target market as individuals between ages 22 to 60. It then provides details on Starbucks' history and growth internationally. The marketing communication plan aims to increase brand awareness in Ranchi through an integrated campaign using radio, online ads, newspapers and events. The budget is allocated across various media with the goal of generating buzz before and after the launch. Social media will be used to create anticipation and engage customers.
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B4U 360_advantage
B4U Media aims to be everywhere consumers are through various touchpoints including television networks, print publishing, movie production and distribution, mobile, web, and live events. It has several media vehicles like B4U Pictures and is a top television network in the UK with the largest Bollywood content library, reaching over 0.5 million viewers for its movie channel and 5 million viewers for its music channel. B4U Media also utilizes new media like mobile apps, websites, and live performances to engage consumers across conventional and new media platforms.
Maango apni azaadi
The document outlines a campaign to define and advocate for freedoms still needed in India. It will achieve this through citizen involvement by visiting public places, listening to views on freedom, and asking individuals to call out for a freedom needed by the country. Conversations on freedoms will be built through on-ground interactions, television, social media and radio. The views will then be consolidated and published in an audiovisual communication on remaining freedoms needed in India.
B4U music 1 year journey
The document summarizes television ratings and viewership statistics for various music channels in India. It reports that according to TAM and Telepedia ratings, B4U Music has achieved the number one position in the music genre for viewers aged 15 and above. It also provides viewership figures and rankings for the top 5 music programs on different channels for the given weeks. Tables with advertising rates and adex reports for various brands on the channels over 4 weeks are also included.
Garnier Color Naturals
The document discusses a concept for Garnier Color Naturals involving consumer participation. It proposes creating a "Look of the Week" featuring styles co-created with consumers and worn by a VJ. During a special promo on VJ shows, the audience would be invited to partner with the brand in new style creation. The VJ would talk about being excited to wear the new hair color created through this consumer collaboration. Subtle on-screen graphics would also be used to promote the brand during the program.
NOKIA Music Millionaire
The document proposes a marketing campaign called "OVI Music Unlimited" to launch Nokia's music service OVI Music and strengthen Nokia's music credentials.
The objectives are to create an aspiration for unlimited access to the latest music across languages, labels, and genres through the service, and to drive traffic to the OVI Music website.
The proposed solution is to create a one-hour "Music Millionaire" TV property on the B4U music channel between 10:30-11:30am and/or 6-7pm featuring the latest international hits, contests to win a Nokia X6 phone daily, and promotions directing viewers to the OVI Music website to download over 4 million tracks on mobile and PC
Delmonte
The document proposes ideas for promoting the Del Monte brand on digital platforms. It suggests:
1. Creating cartoon characters called "Zingo" and "Twango" personifying Del Monte products that would comment on song info and captions.
2. Sponsoring a cooking show featuring chefs making quick meals and promoting Del Monte's "Taste like never before" tagline.
3. Repackaging an existing Bollywood news program with Zingo and Twango providing narration and gossip.
Mothers day
This document outlines a marketing campaign to promote Mother's Day across 10 days leading up to the holiday. It includes running branded tip advertisements 12 times per day. It also involves publishing tips on caring for mothers for 10 days. A campaign bug will be displayed mentioning the days remaining until Mother's Day and with brand information, running for 3 hours in the morning and 1 hour in the evenings. On Mother's Day itself, a full day branded bug will run alongside a package of 30 songs dedicated to mothers.
April Fools Day
The document outlines several proposed April Fool's Day special shows for a television channel between March 30th and April 1st:
1) An 10-minute "April Fools Prank" show that will advertise unbelievable products at unbelievable prices.
2) A 4-6 minute show honoring celebrities who have stuck to styles and roles of the past. Profile montages and graphics will be used.
3) A 4-minute show where mean VJs embarrass people on the street through graphic inserts.
7up Final Draft
The document proposes two ideas for brand innovation during song playback on screen. Idea 1 involves displaying the brand bug or logo twice during songs to represent different moods and themes like young love, a rockstar attitude, or celebration. Idea 2 involves adding short animated "punches" or pop-ups during songs to provide context and align with the brand. It also proposes a vignette featuring a lemon character providing commentary on current youth topics from a weekly contest to win t-shirts.
ROI For Coke CASE STUDY
The document contains ratings data for various music channels from weeks 1-10 in 2010. It shows the average GRP (gross rating points) for each channel on a weekly and overall basis. It then analyzes that B4U Music provides higher returns on advertising spending than competitors like Zee Music and Channel V, delivering more viewers and GRP per rupee. It also notes that B4U Music has a more watched programming and is more liked than those other channels according to the data.
B4U Music Best ROI
This document discusses the performance of the B4U Music channel. It provides data on the channel's viewership and rankings between April 2009 to January 2010. It also lists some of the most watched shows on the channel and notes that B4U Music holds the number 4 position for cable and satellite viewers aged 15-24.
HoLi Contest For Fanta
The document proposes extending an existing TV campaign for a brand by adding a special Holi merchandise contest promotion. It suggests producing a set of 17 branded t-shirts that would be given away as daily prizes to participants in a contest promoted during the TV campaign. Winning t-shirts would be shipped within 48 hours by partner vendors. The promotion aims to add consumer participation and impact to the current Holi campaign.
B4U International Profile
The document summarizes information about the B4U music channel. It states that B4U music is the most watched Asian music channel overseas and has the largest Bollywood music library with over 6000 songs. It has won numerous awards for its creative promotions. Research shows that B4U music is the most favorite music channel for South Asians abroad. The document promotes the strengths of B4U's channels and content library to platforms as a way to attract more subscribers.
B4U Adkh
The document contains ratings data for various TV channels across three weekly time periods in early 2010. For each week, the channels B4U, 9xm, Mtv, and Zoom are listed, along with their rating score and the source of the ratings data. The document also contains an unrelated section with text about a love collection and branding consultant.
Womens Day
This document outlines a proposed radio special with several segments celebrating International Women's Day. It includes vignettes on influential female roles in Indian cinema, profiles of iconic women idols who broke barriers, discussions with men in Bollywood about women, and insights into the secrets of relationships from an expert. The special would also feature a packaged collection of songs celebrating Bollywood divas. Sponsorship rates are provided for some segments.
Vday
A radio station is hosting a 120-hour celebration of love for Valentine's Day featuring romantic music from various eras. The special programming will run from February 8th through the 14th and include vintage playlists, an agent visiting people around the city, opportunities for fans to perform and share discussions on social media, and a message wall where people can connect their hearts to their loved one's TV screen. Animated movies and bumpers will also be played throughout.
Holi
This document outlines branding opportunities for a Holi festival special weekend programming, including co-branded promos, channel IDs, billboards, a Holi song compilation sponsorship, special shows about the history and cultural diversity of Holi celebrations in India, and a Holi quote contest for viewers to win merchandise prizes.
Offer Locator
The document describes an offer locator mobile app that allows users to create a profile specifying their preferences and locations. The app's intelligent backend engine then periodically pushes personalized offers and deals suited to each user's interests to their mobile phones. The app provides web interfaces for merchants to upload offers and mobile interfaces for customers to view tailored deals. It also features archived offers categorized by product and provides coupon details for each personalized offer.
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Ccd Presentation
- 2. About CCD
- 5. THE CITIES NORTH Agra, Amritsar, Chandigarh, Dehradun, Delhi, Gurgaon, Jaipur, Jalandhar, Jodhpur, Kanpur, Katra, Lucknow, Ludhiana, Mathura, Meerut, Mount Abu, Mussoorie, Patiala, Raipur, Shimla, Udaipur SOUTH Bangalore, Belgaum, Chennai, Chikmagalore, Cochin, Coimbatore, Guntur, Hubli, Hyderabad, Maddur, Madurai, Mangalore, Manipal, Mysore, Ooty, Vijaywada, (Vizag), Coonoor, Trivandrum EAST Bhubaneshwar, (Dhanbad), Guwahati, Jamshdepur, Kolkata, Ranchi, Shillong, Darjeeling WEST Ahmedabad, Anand, Baroda, Gwalior, Indore, Goa, Kolhapur, Mumbai, Nagpur, Nasik, Pune, Rajkot, Bhopal
- 6. ABOUT OUR TARGET AUDIENCE Age Visit Frequency
- 7. Heavy traffic time bands MORE ABOUT OUR TARGET AUDIENCE
- 8. Why Bluetooth Campaign@ Café Coffee Day?
- 10. EXPERIENCE THROUGH CCD SOUND TOUCH & FEEL SIGHT TASTE & SMELL
- 17. POSTERS
- 19. Surely, a lot can happen over coffee…