B4U International Profile
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The document summarizes information about the B4U music channel. It states that B4U music is the most watched Asian music channel overseas and has the largest Bollywood music library with over 6000 songs. It has won numerous awards for its creative promotions. Research shows that B4U music is the most favorite music channel for South Asians abroad. The document promotes the strengths of B4U's channels and content library to platforms as a way to attract more subscribers.
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This document discusses the performance of the B4U Music channel. It provides data on the channel's viewership and rankings between April 2009 to January 2010. It also lists some of the most watched shows on the channel and notes that B4U Music holds the number 4 position for cable and satellite viewers aged 15-24.
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This document outlines branding opportunities for a Holi festival special weekend programming, including co-branded promos, channel IDs, billboards, a Holi song compilation sponsorship, special shows about the history and cultural diversity of Holi celebrations in India, and a Holi quote contest for viewers to win merchandise prizes.
Offer Locator
The document describes an offer locator mobile app that allows users to create a profile specifying their preferences and locations. The app's intelligent backend engine then periodically pushes personalized offers and deals suited to each user's interests to their mobile phones. The app provides web interfaces for merchants to upload offers and mobile interfaces for customers to view tailored deals. It also features archived offers categorized by product and provides coupon details for each personalized offer.
Bluetooth Usage Cases
Bluetooth marketing can optimize walk-ins at kiosks through mobile coupon broadcasts at expos and exhibitions. It can also broadcast festive content on bus shelters and create viral mobile campaigns through original, interactive content like video clips and mobile brochures. This includes distributing mobile apps, coupons, digital vouchers, and entertainment content to promote various services and products through call-to-action on digital signage at malls, multiplexes, and events.
Campaigns Bluetooth Media
The document outlines various digital and mobile marketing campaigns conducted between 2008 and 2009, including:
1. Broadcasting m-brochures and coupons at events to optimize walk-ins and promote credit card usage.
2. Creating and broadcasting festive content on premium bus shelters and original interactive content via Bluetooth.
3. Sampling exclusive mobile content and broadcasting mobile directories and events to delegates at an annual showcase.
4. Proposing interactive digital promotions that can be integrated into existing plans for malls, multiplexes, and events.
AmbientMedia_CCD
This document contains 3 terms related to marketing collateral: Tent Card, Dangler, and citi collaterals. Tent Cards and Danglers are types of marketing materials that can be displayed. Citi collaterals refers to marketing materials produced by Citibank.
Ccd Presentation
Cafe Coffee Day is a large cafe chain in India with over 700 cafes in 114 cities. It targets younger consumers between the ages of 15-29, mostly students and young professionals. On average, each cafe sees 500 customers per day spending around 45 minutes, giving brands a potential to reach over 300,000 consumers daily across India. Cafe Coffee Day provides various advertising options within its cafes such as wall visuals, danglers, cup rings, coasters, and posters to engage its young customer base.
Red Gift
The document describes a mobile application called "Red Gift" that aims to connect blood donors with hospitals in emergency situations. The application allows volunteers to create a profile with their blood type, contact details, and frequent locations. In a crisis, hospitals can search the central server for qualified donors near the needed location. Shortlisted donors receive a prompt on their device requesting availability. If available, their current location is shared and they may refer others. The intelligent engine then filters responses and publishes available donors on a map for the hospital to contact organically.
Exp
The document describes a budgeting system that allows a user to allocate their monthly budget and view expenses. The system has intelligence to alert the user if they exceed their budgets and provides advice based on spending patterns. It also allows the user to view expense statements by going to the options.
Delhi Metro Bluetooth
The document summarizes statistics from a Bluetooth campaign run at the Rajiv Chowk metro station in Delhi over 48 hours. It provides data on the number of devices used, impressions, conversations and rejections. Key findings include that the campaign received over 9,700 impressions and over 1,000 conversations from one location over two days without any promotional materials. The document also outlines additional supportive touchpoints available at metro stations that could be utilized for future campaigns.
Campaigns Bluetooth Media
The document discusses various digital marketing campaigns conducted between 2008 and 2009, including broadcasting m-brochures, coupons, festive content, and interactive content via technologies like digital signage, kiosks, bus shelters, and Bluetooth to promote brands, increase foot traffic, and encourage credit card usage. It also mentions nomadic Bluetooth broadcasters with LCD screens for promotions and integrating interactivity into existing promotional plans at various venues.
Bluetooth@Malls
Bluetooth proximity marketing allows marketers to send messages like text, audio, and interactive apps to Bluetooth devices within a 100m radius. This allows marketers to upload offers and discounts to local devices at stores and malls. Visitors then receive pop-ups on their devices with the offers which they can accept, view, and potentially use to make a purchase. Bluetooth interaction is seen as a low-cost and non-intrusive way to potentially boost sales compared to traditional print advertising.
Bluetoothmedia
The document discusses using mobile coupons and festive content broadcasts to optimize walk-ins at a kiosk in November 2008. It then mentions integrating interactivity into existing promotional plans at malls, multiplexes, outdoors, and digital signage. The sender proposes making an interactive campaign happen and provides their contact information.
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B4U International Profile
- 4. HIGH % of population in every nation is INDIAN
- 5. "b4u MOST WATCHED BOLLYWOOD CONTENT CHANNEL OVERSEAS music awaaz de channel v bindaas 9 x m 9xm hareshchawlamtvsandeepdahiyaadityaswamy youth brand tam number one show prime time aawaaz de kahanhaipurani jeans radio mirchi classic songs music indiapeoplmeter system air time viacom 18 vbs brand solutions airtime winner content distribution and syndication programming vikasvarmavermakalyansundaram ashok shenoykevinregomittalsunilrora redefining youth gechindi speaking TG target group CS cable and satellite Top line marketing guru machine wiz award awards classic evergreen songs concept profit effective rate ER sponsorship darshanbhattscrewwalaronniescrewvala Broadcast television idiot box rattings
- 6. Most watched Asian Channel* and favorite asian music channel *approved continental research 2006, in UK
- 9. Highlights
- 11. Exclusive tie-up with major IndianMusic Label
- 13. _ HARIOM SETH _ BRAND CONSULTANT LINKEDINhttp://in.linkedin.com/in/shariom TWITTERhttp://twitter.com/hurryhome Continue to next slide For Details on B4U network
- 14. Appendix
- 15. B4U Network - Internationally B4U has one of the top & largest overseas Bollywood content library. For South Asians in UK, USA, Africa & Middle East B4U is synonymous with Bollywood. In last 6 – 12 months B4U have acquired over 150 top released films, unreleased and 500 other films which fared well at the box office. We have exclusive tie-up with the largest music label in India and have an access over 6000 Bollywood songs. B4U launched recently has achieved more than 400,000 subscribers just with in 6 months of launch on Astro, Malaysia. B4U channels are integral part of any media plan for all the Bollywood distributors to promote their new film internationally.
- 16. B4U Music – salient points B4U Music is the leading Asian music channel overseas outside of India. B4U Music has tied up with the biggest Bollywood music label and has access to the best film and non film based music videos. B4U Music most viewed Asian channel in the UK*. B4U Music is the only music pay channel on Dish network and has notched up 22,000 subscribers and is the only channel to be made available across all non Asian packages. B4U Music has won 25 PROMAX awards in Asia & NY for innovative packaging & creative promos. * Source: Continental Research UK – 2008.
- 17. B4U Network Strengths Largest Bollywood content library amongst all the Asian players. 80% of the content is recent & latest which drives subscription. B4U brand image is very strong internationally. Strong hold with the Bollywood film industry gives us easy access to content rights. Appeals to cross section of all age groups amongst South Asian community. Unmatched quality content, packaging & presentation. B4U has entered into output deals with major Bollywood studios for movie acquisition. B4U entering into Bollywood movie production.
- 19. _ HARIOM SETH _ BRAND CONSULTANT LINKEDINhttp://in.linkedin.com/in/shariom TWITTERhttp://twitter.com/hurryhome