The document proposes extending an existing TV campaign for a brand by adding a special Holi merchandise contest promotion. It suggests producing a set of 17 branded t-shirts that would be given away as daily prizes to participants in a contest promoted during the TV campaign. Winning t-shirts would be shipped within 48 hours by partner vendors. The promotion aims to add consumer participation and impact to the current Holi campaign.

1. Idea CAMPAIGN ACTIVATION IDEA _ BRAND INNOVATION CELL _ HOLI SPECIAL PROG

2. EXTENDING IMPACT OF YOUR CURRENT CAMPAIGN "fantaonmogilvy mindshare BBDO b4u MOST WATCHED contest HOLI PROMO DElhi coca cola special genelia d souza channel v bindaas 9 x m 9xm hareshchawlamtvsandeepdahiyaadityaswamy youth brand tam number one show prime time aawaaz de kahanhaipurani jeans radio mirchi classic songs music indiapeoplmeter system air time viacom 18 vbs brand solutions airtime winner content distribution and syndication programming vikasvarmavermakalyansundaram ashok shenoykevinregomittalsunilrora redefining youth gechindi speaking TG target group CS cable and satellite Top line marketing guru machine wiz award awards classic evergreen songs concept profit effective rate ER sponsorship darshanbhattscrewwalaronniescrewvala Broadcast television idiot box rattings B4U BRAND INNOVATION CELL _ HOLI SPECIAL PROG

3. Proposed Extension to TV campaign B4U BRAND INNOVATION CELL _ HOLI SPECIAL PROG

4. Special HOLI Merchandise ADDING CONSUMER PARTICIPATION HOLI CAMPAIGN CONTEST PROMO B4U BRAND INNOVATION CELL _ HOLI SPECIAL PROG

5. Note All T-shirts would be produced and shipped by Partner Vendors Delivery would be Done in 48 hours of declaring Daily Winners

6. Set of Tees

7. #1

8. #2 #3

9. #4 #5

10. #6 #7

11. #8 #9

13. #10 #11

14. #12 #13 #15

15. #17 #16

16. for HARIOM SETH _BRAND INNOVATION CONSULTANT LINKEDINhttp://in.linkedin.com/in/shariom TWITTERhttp://twitter.com/hurryhome