Cross Colours is an iconic clothing brand launched in 1989 with the goal of making clothing for all people without prejudice. It promoted education, non-violence and equality through positive slogans and messages. In its peak from 1990-1993, Cross Colours achieved $100 million in sales and helped create the streetwear market. After being dormant, the brand is relaunching in 2015 to continue its original goals and support social justice movements through authentic apparel and styles inspired by the 1990s.

1. Clothing Without Prejudice Since 1989

2. Started in the 90’s now we’re here
Rihanna & Drake

3. Cross Colours – the STAYING POWER of an iconic
brand that STANDS FOR SOMETHING
Cross Colours is the first clothing brand created for all Americans with a
street point of view. Embraced by the rising hip hop movement, the brand’s
premise “Clothing Without Prejudice” and slogans like “Educate 2 Elevate”
and “Stop The Violence” made it iconic and fueled its meteoric rise, with
support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC,
Dre, TLC, Will Smith, Magic Johnson, Shaquille O’Neal, MC Lyte, Kathy
Ireland, Jamie Foxx, Paula Abdul, Mary J. Blige, Stevie Wonder, and
Muhammad Ali.
Cross Colours is the only brand of its kind, drawing love and respect from
consumers who grew up wearing it, and those who were too young to wear it
in the 90’s and are excited to be able to purchase it today.
The DNA of the brand is part of the culture: its name, logo, what it stands
for, its messages, its percussive graphics, its sense of unity and freedom.
The new collection is comprised of fresh Core and Fashion styles, Limited
Edition Authentic Military, and “Retro Re-issues” using original graphics from
our library.

4. History
Cross Colours, the iconic brand launched in 1989 under the premise “Clothing Without Prejudice”,
is re-launching to carry out its original goals and support the movement for justice, equality and
education.
Inspired by the growing Hip Hop movement, Cross Colours was always more than a clothing brand.
Created in South Central Los Angeles by Carl Jones and TJ Walker, its goal was to make clothing for
all people. Cross Colours promoted education, non-violence and equality and supported the
community through education grants, internships and jobs. The first of its kind with vibrant colors,
innovative designs, cool graphics and positive messages such as “Educate To Elevate”, “Peace In
The Hood”, “Love Sees No Color”, “Speak Yo Mind”, and “Stop The Violence,” Cross Colours rose to
$100 million in sales from 1990 to 1993 and is widely recognized as the brand that created the
streetwear market we know today.
Founders Carl Jones and TJ
Walker and Muhammad Ali

5. CXC OG
Kris Kross
Jamie Foxx
Marky Mark
Tupac
Will Smith
TLC

6. Celebrities
Flash forward to 2015: Cross Colours is back! We make authentic apparel with 90’s roots. Join
the MOVEMENT – we are picking up where we left off, with a whole new diverse, multi-cultural
generation that DIGS our style and what we stand for: egalitarianism, human rights,
education…and cool. YA DIG!
Chris Brown
Zoe Kravitz
Jason Mitchell – Eazy E
DJ Damage
Kai Craig
DayDay & Curtis Young

7. The Urban market makes up one of the most dynamic sectors of the apparel industry, with
products aimed at young men, women, teens and tweens. There is a large intersection of
sportswear, which includes: fashion, streetwear, leisurewear and fitness clothing. These
categories are increasingly blurring lines between them, making them overlap and obscure
them behind general groupings. However, this segment is a vital part of the American dream
of individuality and is the pulse of the US fashion community. This category is especially
important to the male demographic and teenage communities. Collectively, they are steadily
obscuring the difference between sports apparel, fitness clothing and casual activewear in
America.
Our Market

8. Product
Cross Colours Originals

9. Executive Team
MARK THOMANN
Trademark & Licensing Partner
CEO, farmedhere LLC
President & CEO, Riverwest
Brands
ICAP Patent Brokerage
CORI CASCANTE
VP Sales, E-Retail & Marketing
VP Sales & Marketing, Bleulab
VP Sales & Marketing, Apparel Cynergy
VP Sales & Marketing, August
Entertainment
NADAV CHATINOVER
Web Co-ordinator
Web Co-ordinator, Platinum Records
MOLLY ADAMS
Content Art Director
Photographer, House of Blues
Photographer, Model Mayhem
Director of Photography, Docu A
CARL JONES – Creative Director TJ WALKER – Trademark Partner
– Art Director
MARIAH MONET
Social Media Co-ordinator, Blogger
Vjay RapStation.com
SMM Co-ordinator, Platinum Records
Video journalist

10. Company Information
Contact:
Cori Cascante
cori@crosscoloursla.com
crosscoloursla.com
@crosscoloursla
CrossColoursLA
@CrossColoursLA
Cross Colours