The document discusses ways for the clothing brand Supreme to promote anti-racism using their large social media platform and influence over consumers. It proposes that Supreme donate money to anti-racism organizations, use their marketing to spread messages of inclusion and highlight minority communities. The challenges identified include ensuring any anti-racism efforts are perceived as genuine and not simply profit-driven by consumers.

1. The
NEW
ERA
。
Cody Pham, Jackson Knox, Jaden Robinson, Boya Zhang, Jiaqing Xu, Jose Carrillo

2. • GET//TO//BY
• Deck
• Others
Table
Contents

3. James Jebbia
Founder of SUPREME
"Young people...are very, very open-
minded...to music, to art, to many things,
and that allowed us to make things with
an open mind."
1994
Beginning as a skateboarding
brand/shop
PRESENT
Became an instantly
recognizable and
influential brand
through their usage of
collaboration with
large fashion
companies and/or
popular artists/icons
Their success lies in
understanding youth and pop
culture. But their consumers
range from teens to late twenties,
typically middle/upper class.

4. Racism, defined as, "A
prejudice against
someone based
on race, when
those prejudices are
reinforced by system
of power."
- Ijeoma Oluo, "So You
Want To Talk About Race"
SUPREME'S POWER
These reinforcements happen
in advertising and brand actions all the
time. With over 13.3 million followers
(on Instagram alone), Supreme's
influence in their industry and over
their consumers is undeniable. Given the
current climate of society, Supreme has a
responsibility of promoting anti-racism.

5. //Get.To.By

6. What's Our Goal
• We want to GET middle/upper-class
consumers TO take the initiative of
combating racial injustices BY using our
clothes to spread the message and donating
the money to anti-racism organizations

7. These brandsare the
competitorsof Supreme.
But in the whole market,
supreme is the most
exclusive and one of
fashion-forward against
competitionwhich is the
most st successful in
comparison to some of its
competitors.

8. Deck

9. • Quote:
• "Supreme is a big brand.It is well known and liked by many
people. So Supreme's influence is visible to the eye. Every move
it makes and every tweet it posts has a huge impact on its fans
and the masses. The brand should be active in anti-racism and
Supreme has shown its attitude. Supreme insists on saying no in
the midst of all the overwhelming hate that continues to worsen
around the world. "Say no to racists,to sexists' pigs, to authority
figures, to religion, to television, to patriotism, to political
ideologies, and any of the thousand and one ways in which this
society keeps you from realizing your own needs and desires."
• "Just say fuck off. You'll get a lot of satisfaction."

10. Skateboarder
Demographic
In The USA

11. Brands are facing a tough
process when wanting to
express a message revolving
around minority groups.
Through advertisments history
and currently, feelings of
profitablitity and pandering arise
as a means to reach more
audiences. The main challenge
we face involves having to
convey this message as genuine
as possible, and express that it is
not an act for profit.
CHALLENGES

12. Q: How Supreme achieve the anti-racism?
Culture Social Economical
Environmental

13. Social
Donate money to support
organizations that fight
against inequality and
racism.
Backing the nonprofits and
organizations that fight for
change in laws and
regulations.
Culture
Create the online AI design
bars for different consumers
to make their own "Supreme
product"
Use the social media to spread
the culture
of "Skateboarding"

14. Political
Do the groundwork and go to
underprivileged communities,
support bills and laws that
would help communities.
Have them be our focal point,
highlighting minorities in
campaigns and highlight the
civil servants who are out there
making a change (Community
Leaders)
Environmental
Supporting neighborhoods
that have been affected and
plagued due to laws that
have been enacted upon
them such as redlining.
Understand the needs of
minorities.

15. SWOT of Supreme <<
SWOT analysis (or SWOT matrix) is strategic
planning and strategicmanagement technique used
to help a person or organization identify Strengths,
Weaknesses, Opportunities, and Threats related
to business competitionor project planning

16. SWOT Analysis
STRENGTHS
• The mature fashionmarket
foundation
• Have loyalfanswhichtarget young
generations
• Wide international market share
WEAKNESSES
• expensive prices for their
clothing products
• No formal advertising
• Low brand presence
• To reach out furtherto the middle
class
• Brand values canbe improvedby
doing walfare activities
• Improving the advertising campain
OPPORTUNITIES
• Competition from other brands (Off-
White, Essential; Dope)
• Brand attitude is not accepted or
recognized
THREATS

17. Building business cooperation with other
international programs against racism.
STRATEGIES
Making them jointly designed with
other luxury brands globally,
constantly enlarge the brand impact.
Collaborate with minority own businesses to create more
exposure to their organizations.

18. Resources
Black lives matter library guide: Race & racism. LibGuides. (n.d.).
Retrieved May 18, 2022,
from https://guides.library.cornell.edu/blacklivesmatter/race
Supreme New York. Coziness. (n.d.). Retrieved May 18, 2022, from
https://coziness.eu/collections/supreme/split-anorak
2021 Skateboarding Representation Survey
https://www.spccproject.com/2021-skateboarding-representation-
study