Virgin Group is a British multinational company founded by entrepreneur Richard Branson. It has 200 companies across 29 countries generating $24 billion in annual revenue. Branson and the Virgin brand promote a fun, innovative, and customer-focused approach. The company operates in many industries like travel, finance, telecoms and leisure through brands like Virgin Atlantic, Virgin Records, and Virgin Mobile. To promote its many brands, Virgin relies on publicity from Richard Branson's outlandish marketing stunts. It also prioritizes social responsibility through initiatives like Virgin Unite and the Virgin Green Fund, which invests airline profits in renewable energy to reduce carbon emissions.
This presentation deals with case study on Virgin Group, given in the book "Marketing Management (15e)" written by P. Kotler and K.L. Keller. It is about how Virgin Group and how its founder has succeeded in establishing a creative and sustainable marketing organization.
Virgin Group operates over 200 companies worldwide across various industries such as travel, entertainment, banking and telecommunications. Led by founder Richard Branson, Virgin Group looks for opportunities in underserved markets and works with entrepreneurs to launch innovative new services and technologies. They leverage the well-known Virgin brand and Branson's leadership to help their portfolio companies experience rapid growth.
The Virgin Group - Richard Branson Way - Case Study Sharanya Ray
The Virgin Group Case Study - Story of How Richard Branson put The Virgin Brand into a global map, extending it into 400 businesses.
Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
This document provides biographical information on Sir Richard Branson, the British entrepreneur and founder of Virgin Group. It details his early life and career starting Virgin Records in the 1970s. It describes how he grew Virgin into a global brand with over 300 companies across various industries. Branson is known for his adventurous spirit and record-breaking attempts. The document examines his leadership style, which focuses on inspiring and empowering employees to achieve ambitious goals.
Virgin has a diversified portfolio of businesses and services managed through an informal structure. It promotes strong brand image through Richard Branson's leadership and humanitarian/environmental efforts. Virgin aims to expand into new markets and services while improving its accessible and engaged brand image, but faces competition from others offering similar products and potential brand dilution. It addresses this by promoting its brand identity through social responsibility efforts like its non-profit foundation Virgin Unite, which tackles global issues through entrepreneurship and consultation with environmental experts.
Virgin Group is a British multinational company founded by entrepreneur Richard Branson. It has 200 companies across 29 countries generating $24 billion in annual revenue. Branson and the Virgin brand promote a fun, innovative, and customer-focused approach. The company operates in many industries like travel, finance, telecoms and leisure through brands like Virgin Atlantic, Virgin Records, and Virgin Mobile. To promote its many brands, Virgin relies on publicity from Richard Branson's outlandish marketing stunts. It also prioritizes social responsibility through initiatives like Virgin Unite and the Virgin Green Fund, which invests airline profits in renewable energy to reduce carbon emissions.
This presentation deals with case study on Virgin Group, given in the book "Marketing Management (15e)" written by P. Kotler and K.L. Keller. It is about how Virgin Group and how its founder has succeeded in establishing a creative and sustainable marketing organization.
Virgin Group operates over 200 companies worldwide across various industries such as travel, entertainment, banking and telecommunications. Led by founder Richard Branson, Virgin Group looks for opportunities in underserved markets and works with entrepreneurs to launch innovative new services and technologies. They leverage the well-known Virgin brand and Branson's leadership to help their portfolio companies experience rapid growth.
The Virgin Group - Richard Branson Way - Case Study Sharanya Ray
The Virgin Group Case Study - Story of How Richard Branson put The Virgin Brand into a global map, extending it into 400 businesses.
Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
This document provides biographical information on Sir Richard Branson, the British entrepreneur and founder of Virgin Group. It details his early life and career starting Virgin Records in the 1970s. It describes how he grew Virgin into a global brand with over 300 companies across various industries. Branson is known for his adventurous spirit and record-breaking attempts. The document examines his leadership style, which focuses on inspiring and empowering employees to achieve ambitious goals.
Virgin has a diversified portfolio of businesses and services managed through an informal structure. It promotes strong brand image through Richard Branson's leadership and humanitarian/environmental efforts. Virgin aims to expand into new markets and services while improving its accessible and engaged brand image, but faces competition from others offering similar products and potential brand dilution. It addresses this by promoting its brand identity through social responsibility efforts like its non-profit foundation Virgin Unite, which tackles global issues through entrepreneurship and consultation with environmental experts.
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
- Sir Richard Branson founded Virgin Group in 1968 as a youth magazine. Over the following decades he expanded into music, airlines, publishing, radio, vacations and more.
- By the 1990s Virgin had operations in Japan, publishing, radio, vacations, and other areas. In the 2000s it expanded further into financial services, travel, student communities, cars, wines and more.
- Today Virgin operates over 300 companies worldwide employing around 50,000 people across 30 countries, with annual revenues exceeding $18 billion.
This Presentation is based on the Mini Case Study of Chapter 12 of 'A South Asian Perspective Market Management' 14e : Managing a Holistic Marketing Organisation for a Long Run
The document discusses the history and core business of Virgin Atlantic airline. It notes that Virgin Atlantic first launched in 1984 and has since expanded to over 100 stores worldwide. The core business focuses on quality, innovation, entertainment, and providing value for money. Some brand extensions are also mentioned. The conclusion states the company has found success.
- Richard Branson and his Virgin Group of companies continued to expand rapidly in 2004, with new ventures in Australia, the US, and the UK. However, some of Branson's dot-com era ventures like Virgin Car and Virgin Bike had failed, and some long-established businesses were struggling.
- While praised for his entrepreneurship, questions remained about the financial health and strategic direction of the diverse collection of over 200 Virgin companies across many industries. Branson dismissed criticism of the group's finances but some reforms may have been needed as the group continued growing.
Richard Branson founded the Virgin Group, which now has close to 200 companies in over 30 countries valued at $25 billion. He struggled in school due to dyslexia but left at age 15 with a passion for business. He started his first venture, Student magazine, at age 16. Branson grew Virgin Records in the 1970s and expanded into other industries like Virgin Atlantic Airways in the 1980s. He encourages new business ideas and empowered employees to launch ventures like Virgin Brides. Branson was knighted in 1999 for his entrepreneurship and continues pursuing ambitious ventures, recently announcing plans to invest in space tourism.
Diesel is an international brand known for denim and casual wear. It has several apparel lines including Diesel, 55DSL, and Diesel Kids. Diesel jeans range in price from $100-300 and are sold in over 5,500 stores across 80 countries. The brand promotes its socially and politically provocative campaigns online and in magazines targeting urban consumers ages 20-35. Opportunities for Diesel include expanding into eco-friendly and fragrance markets through partnerships. Threats include competition from other denim brands and changing fashion trends.
The Surfrider Foundation is an international non-profit environmental organization founded in 1984 by surfers in Malibu, California who wanted to protect their local surfing areas. It has since expanded to over 50,000 members and 80 campaigns worldwide focused on beach access, coastal preservation, clean water, and ocean ecosystems. The Surfrider Foundation raises funds through donations, merchandise sales, and events to support its local, national, and international campaigns aimed at protecting oceans, waves, and beach environments.
This document provides an overview of the EFREM Kids online children's clothing retailer. Key details include:
- The company was launched in March 2010 with a mission to be the leading online retailer of exclusive children's fashion in Australia while also supporting charitable causes.
- 5% of after-tax profits are donated to partner charities. The company promotes charitable work through clothing sales and events.
- EFREM Kids carries designer brands like Children's Worldwide Fashion and aims to expand its brand offerings internationally over time.
- The target audience includes wealthy mothers and teens as well as children aged 0-16. Advertising strategies include social media, PR, and events to raise charity awareness.
Harley Davidson is an iconic American motorcycle brand known for its passion-inspiring motorcycles and loyal customer base. Founded in 1903, Harley Davidson has earned loyal customers over its more than 100-year history by providing extraordinary motorcycles and experiences. The company has over 1 million members in its Harley Owners Group and has expanded its brand through various merchandising and cultural influences while maintaining its core values.
Fido is an award-winning PR agency established in 2002 that provides integrated online and offline PR campaigns for lifestyle brands. It has expertise launching products and planning events, and focuses on generating media coverage and buzz on social media. Some of its campaign highlights include launching a new drink targeted at prom attendees, partnering with a celebrity to promote reusable shopping bags, and capitalizing on a celebrity rivalry to boost online sales for a retailer. Fido aims to deliver value and a strong return on investment for its clients in both mass and niche markets.
Harley Davidson was founded in 1903 in Wisconsin and is now the largest motorcycle manufacturer. It has two segments, HDMC for manufacturing and HDFS for financial services. It uses premium pricing and selective distribution aligned with its cult branding. Events like H.O.G rallies and the Riding Academy help build strong brand loyalty among its loyal, primarily older male customer base. Younger customers could be attracted by introducing lighter bikes and targeting them in marketing.
Fido is an award-winning PR agency established in 2002 that provides integrated online and offline PR campaigns for lifestyle brands. It has expertise launching products and planning events, and focuses on generating media coverage and buzz on social media. Some of its campaign highlights include launching a new drink targeted at prom attendees, designing reusable shopping bags with a celebrity to promote environmental causes, and capitalizing on a celebrity rivalry to boost online sales for a retailer.
Presentation on Archetype.
There are 12 types of Archetype. Among those I chose Outlaw as my archetype.Archetypes are often used in myths and storytelling across different cultures.So,Using these archetypes to build strong BRANDS.
If you were a brand which archetype would tell your story?
Enjoy this Presentation on a totally unique Topic..
World Tour Club, is yet brain child of Vivegam Group of Companies. World Tour Club is engaged in providing Tourism and Travel related services to its customers.
Press Release - everMaya to Feature Inspiring Model with Down syndrome (4)Damian Graybelle
Evermaya, a fashion and lifestyle brand, will feature 18-year-old Madeline Stuart with Down syndrome in their latest advertising campaign. Madeline has become an internet sensation after being featured on The Today Show for her ambition to become the first globally recognized model with Down syndrome. Evermaya's president Damian Graybelle said they are thrilled to work with Madeline to reinforce the company's mission of inclusion and providing opportunities for those with barriers to success. Evermaya will premiere their new designs featuring Madeline at the NYNOW trade show in New York City in August.
Richard Branson is the founder of Virgin Group, which contains around 300 companies with over $25 billion in revenue. He dropped out of school at age 16 and began his entrepreneurial career by starting Student Magazine and Virgin Records. Throughout his career, Branson launched many successful companies in various industries like airlines, music, mobile phones and more. He displayed an unconventional leadership style focused on innovation, taking risks, and having fun in business. Branson also pursued many personal adventures like crossing the Atlantic Ocean in a hot air balloon.
This document outlines an international marketing pitch for the British eco-fashion brand Rapanui to expand into the Canadian market. It proposes hosting pop-up shops and participating in events in Toronto to raise brand awareness, build customer relationships, and generate sales. Key events include Bestival 2016 music festival and a pop-up at Yorkdale Shopping Centre. The plan aims to increase Rapanui's customer base in Canada through community outreach initiatives while promoting environmental sustainability. A proposed budget and timeline are included, with the goal of establishing Rapanui in the Canadian market through relationship building and experiential marketing activities.
The document provides an overview of Diesel's brand identity and evolution from 1978 to present. It discusses key moments in the company's history under founder Renzo Rosso, stylistic elements of their collections, marketing campaigns, and retail presence. The brand cultivates a rebellious spirit through provocative ads and stores designed to feel like a "cool friend's loft." However, observations showed staff did not fit this lifestyle image. The summary analyzes Diesel's social media presence and challenges in appealing to new generations while staying true to its roots. Suggestions are made to further collaborate with music and use social media influencers to engage millennials.
The Diamond Producers Association (DPA) is an alliance of seven major diamond mining companies that aims to promote consumer love and confidence in diamonds. In 2016, the DPA launched the "Real is Rare, Real is a Diamond" campaign in the US and India to increase awareness of diamonds among millennials. Research with Chinese millennials found they yearn for lasting love but are unsure how diamonds can help, lacking emotional connection. As a result, the DPA campaign launched in China to establish diamonds as symbols of sincerity and emotion to inspire lovers. The DPA also contributes to local communities and protects the environment around diamond mines.
Richard Branson's autobiography details his experiences as an entrepreneur overcoming challenges through risk-taking and thinking big, while prioritizing fun, family, and his employees. Some of his entrepreneurial lessons include effective task delegation, using problems as opportunities for growth, and having the courage to stand up for his beliefs. Branson exemplifies traits of extraversion that helped promote his businesses through assertiveness and seeking opportunities. The presentation discusses how Branson serves as an effective leader through communicating well, creating value, taking tough decisions with a long-term perspective, and building circles of influence rather than power.
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
- Sir Richard Branson founded Virgin Group in 1968 as a youth magazine. Over the following decades he expanded into music, airlines, publishing, radio, vacations and more.
- By the 1990s Virgin had operations in Japan, publishing, radio, vacations, and other areas. In the 2000s it expanded further into financial services, travel, student communities, cars, wines and more.
- Today Virgin operates over 300 companies worldwide employing around 50,000 people across 30 countries, with annual revenues exceeding $18 billion.
This Presentation is based on the Mini Case Study of Chapter 12 of 'A South Asian Perspective Market Management' 14e : Managing a Holistic Marketing Organisation for a Long Run
The document discusses the history and core business of Virgin Atlantic airline. It notes that Virgin Atlantic first launched in 1984 and has since expanded to over 100 stores worldwide. The core business focuses on quality, innovation, entertainment, and providing value for money. Some brand extensions are also mentioned. The conclusion states the company has found success.
- Richard Branson and his Virgin Group of companies continued to expand rapidly in 2004, with new ventures in Australia, the US, and the UK. However, some of Branson's dot-com era ventures like Virgin Car and Virgin Bike had failed, and some long-established businesses were struggling.
- While praised for his entrepreneurship, questions remained about the financial health and strategic direction of the diverse collection of over 200 Virgin companies across many industries. Branson dismissed criticism of the group's finances but some reforms may have been needed as the group continued growing.
Richard Branson founded the Virgin Group, which now has close to 200 companies in over 30 countries valued at $25 billion. He struggled in school due to dyslexia but left at age 15 with a passion for business. He started his first venture, Student magazine, at age 16. Branson grew Virgin Records in the 1970s and expanded into other industries like Virgin Atlantic Airways in the 1980s. He encourages new business ideas and empowered employees to launch ventures like Virgin Brides. Branson was knighted in 1999 for his entrepreneurship and continues pursuing ambitious ventures, recently announcing plans to invest in space tourism.
Diesel is an international brand known for denim and casual wear. It has several apparel lines including Diesel, 55DSL, and Diesel Kids. Diesel jeans range in price from $100-300 and are sold in over 5,500 stores across 80 countries. The brand promotes its socially and politically provocative campaigns online and in magazines targeting urban consumers ages 20-35. Opportunities for Diesel include expanding into eco-friendly and fragrance markets through partnerships. Threats include competition from other denim brands and changing fashion trends.
The Surfrider Foundation is an international non-profit environmental organization founded in 1984 by surfers in Malibu, California who wanted to protect their local surfing areas. It has since expanded to over 50,000 members and 80 campaigns worldwide focused on beach access, coastal preservation, clean water, and ocean ecosystems. The Surfrider Foundation raises funds through donations, merchandise sales, and events to support its local, national, and international campaigns aimed at protecting oceans, waves, and beach environments.
This document provides an overview of the EFREM Kids online children's clothing retailer. Key details include:
- The company was launched in March 2010 with a mission to be the leading online retailer of exclusive children's fashion in Australia while also supporting charitable causes.
- 5% of after-tax profits are donated to partner charities. The company promotes charitable work through clothing sales and events.
- EFREM Kids carries designer brands like Children's Worldwide Fashion and aims to expand its brand offerings internationally over time.
- The target audience includes wealthy mothers and teens as well as children aged 0-16. Advertising strategies include social media, PR, and events to raise charity awareness.
Harley Davidson is an iconic American motorcycle brand known for its passion-inspiring motorcycles and loyal customer base. Founded in 1903, Harley Davidson has earned loyal customers over its more than 100-year history by providing extraordinary motorcycles and experiences. The company has over 1 million members in its Harley Owners Group and has expanded its brand through various merchandising and cultural influences while maintaining its core values.
Fido is an award-winning PR agency established in 2002 that provides integrated online and offline PR campaigns for lifestyle brands. It has expertise launching products and planning events, and focuses on generating media coverage and buzz on social media. Some of its campaign highlights include launching a new drink targeted at prom attendees, partnering with a celebrity to promote reusable shopping bags, and capitalizing on a celebrity rivalry to boost online sales for a retailer. Fido aims to deliver value and a strong return on investment for its clients in both mass and niche markets.
Harley Davidson was founded in 1903 in Wisconsin and is now the largest motorcycle manufacturer. It has two segments, HDMC for manufacturing and HDFS for financial services. It uses premium pricing and selective distribution aligned with its cult branding. Events like H.O.G rallies and the Riding Academy help build strong brand loyalty among its loyal, primarily older male customer base. Younger customers could be attracted by introducing lighter bikes and targeting them in marketing.
Fido is an award-winning PR agency established in 2002 that provides integrated online and offline PR campaigns for lifestyle brands. It has expertise launching products and planning events, and focuses on generating media coverage and buzz on social media. Some of its campaign highlights include launching a new drink targeted at prom attendees, designing reusable shopping bags with a celebrity to promote environmental causes, and capitalizing on a celebrity rivalry to boost online sales for a retailer.
Presentation on Archetype.
There are 12 types of Archetype. Among those I chose Outlaw as my archetype.Archetypes are often used in myths and storytelling across different cultures.So,Using these archetypes to build strong BRANDS.
If you were a brand which archetype would tell your story?
Enjoy this Presentation on a totally unique Topic..
World Tour Club, is yet brain child of Vivegam Group of Companies. World Tour Club is engaged in providing Tourism and Travel related services to its customers.
Press Release - everMaya to Feature Inspiring Model with Down syndrome (4)Damian Graybelle
Evermaya, a fashion and lifestyle brand, will feature 18-year-old Madeline Stuart with Down syndrome in their latest advertising campaign. Madeline has become an internet sensation after being featured on The Today Show for her ambition to become the first globally recognized model with Down syndrome. Evermaya's president Damian Graybelle said they are thrilled to work with Madeline to reinforce the company's mission of inclusion and providing opportunities for those with barriers to success. Evermaya will premiere their new designs featuring Madeline at the NYNOW trade show in New York City in August.
Richard Branson is the founder of Virgin Group, which contains around 300 companies with over $25 billion in revenue. He dropped out of school at age 16 and began his entrepreneurial career by starting Student Magazine and Virgin Records. Throughout his career, Branson launched many successful companies in various industries like airlines, music, mobile phones and more. He displayed an unconventional leadership style focused on innovation, taking risks, and having fun in business. Branson also pursued many personal adventures like crossing the Atlantic Ocean in a hot air balloon.
This document outlines an international marketing pitch for the British eco-fashion brand Rapanui to expand into the Canadian market. It proposes hosting pop-up shops and participating in events in Toronto to raise brand awareness, build customer relationships, and generate sales. Key events include Bestival 2016 music festival and a pop-up at Yorkdale Shopping Centre. The plan aims to increase Rapanui's customer base in Canada through community outreach initiatives while promoting environmental sustainability. A proposed budget and timeline are included, with the goal of establishing Rapanui in the Canadian market through relationship building and experiential marketing activities.
The document provides an overview of Diesel's brand identity and evolution from 1978 to present. It discusses key moments in the company's history under founder Renzo Rosso, stylistic elements of their collections, marketing campaigns, and retail presence. The brand cultivates a rebellious spirit through provocative ads and stores designed to feel like a "cool friend's loft." However, observations showed staff did not fit this lifestyle image. The summary analyzes Diesel's social media presence and challenges in appealing to new generations while staying true to its roots. Suggestions are made to further collaborate with music and use social media influencers to engage millennials.
The Diamond Producers Association (DPA) is an alliance of seven major diamond mining companies that aims to promote consumer love and confidence in diamonds. In 2016, the DPA launched the "Real is Rare, Real is a Diamond" campaign in the US and India to increase awareness of diamonds among millennials. Research with Chinese millennials found they yearn for lasting love but are unsure how diamonds can help, lacking emotional connection. As a result, the DPA campaign launched in China to establish diamonds as symbols of sincerity and emotion to inspire lovers. The DPA also contributes to local communities and protects the environment around diamond mines.
Richard Branson's autobiography details his experiences as an entrepreneur overcoming challenges through risk-taking and thinking big, while prioritizing fun, family, and his employees. Some of his entrepreneurial lessons include effective task delegation, using problems as opportunities for growth, and having the courage to stand up for his beliefs. Branson exemplifies traits of extraversion that helped promote his businesses through assertiveness and seeking opportunities. The presentation discusses how Branson serves as an effective leader through communicating well, creating value, taking tough decisions with a long-term perspective, and building circles of influence rather than power.
This document summarizes information about Johnson & Johnson, including that it is the world's largest health care products manufacturer, founded in 1886 and headquartered in New Jersey. It generates $64 billion in annual sales across 200+ companies in 50+ countries. The document also outlines Johnson & Johnson's baby product line, competitors, branding strategy, social responsibilities, and public relations activities.
This document discusses green marketing, which involves marketing products that are environmentally friendly or energy efficient. It provides general information on the origins of green marketing in the 1990s in the US. The reasons for green marketing include being better for the environment, energy efficiency, health benefits, and addressing issues like global warming and deforestation. The document outlines the green marketing mix of the traditional 4Ps (product, price, place, promotion) along with 3Ps for social marketing (public, partnership, policy). It discusses benefits, examples, complications, and reasons green marketing is not more popular in India, such as higher costs and lack of awareness. The conclusion emphasizes that green marketing offers consumer satisfaction while saving energy and resources and protecting the
This document discusses green advertising and marketing. It defines green advertising as campaigns that safeguard the environment by positioning a company's benefits in reducing pollution, not just for CSR but broader social responsibility. It provides some survey facts and examples of pioneering green marketers and companies that have implemented green strategies and products, like Johnson & Johnson, McDonald's, and electronics companies. It outlines five key points to consider for green advertising claims and labels. It acknowledges challenges for companies, suppliers, intermediaries, and consumers to welcome a pollution-free world through responsible environmental actions.
1. The document discusses various branding strategies and concepts including brand hierarchy, branding systems, brand elements, and corporate brand equity.
2. It also covers objectives of corporate advertising campaigns including building awareness, creating favorable attitudes, and influencing public opinion on issues.
3. The document analyzes examples of corporate branding and advertising campaigns from companies like Chevron, McDonald's, Benetton, and Nike and discusses whether some campaigns could be considered "greenwashing".
Environmentalism refers to concerns for environmental protection and improvement. Green marketing promotes environmentally safe products and minimizes negative environmental impacts. It aims to produce, promote, package, and dispose of products in an environmentally sensitive way. Major drivers of environmentalism include mitigating climate change, promoting sustainable diets, and reducing pollution. While green marketing provides benefits like competitive advantages and access to new markets, it also faces challenges like greenwashing where companies make false environmental claims. Going forward, consumers voting with their purchases can help preserve the environment for future generations.
Environmentalism refers to concerns for environmental protection and improvement. Green marketing promotes environmentally safe products and minimizes negative environmental impacts. It involves product, price, place, and promotion strategies that are sensitive to environmental issues. While green marketing can provide benefits like competitive advantage and new markets, major challenges include unaware customers, customer unwillingness to pay more, and "greenwashing" where companies make false environmental claims. Greenwashing can mislead consumers and regulators and reduce trust in environmental marketing claims. Overall, green marketing aims to preserve the environment for future generations through environmentally friendly products and practices.
Green marketing involves promoting products and services that are environmentally friendly. It became popular in the 1990s as organizations and governments sought to protect the environment from issues like global warming. Green products make up about $26 billion in annual sales in the US currently. The benefits of green marketing include healthier and more sustainable products, while complications include the high costs and difficulties of developing truly eco-friendly options. Overall, green marketing provides consumer satisfaction through environmentally-safe products without polluting the planet and raises awareness of environmental issues.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
This document discusses water and environment management using the 4Ps framework of green marketing. It defines water management and explains how the 4Ps of product, price, place, and promotion can be applied to develop green marketing strategies. Specifically, companies can modify products and production processes, set premium prices for products with perceived environmental benefits, broadly position green products in the marketplace, and use sustainable communication tools to promote environmental credibility. The document also discusses reasons why firms adopt green marketing approaches, such as opportunities, social responsibility, government pressure, and competitive forces, and concludes that green management requires systemic change across society.
This document discusses the use of celebrity endorsements in brand promotion. It notes that brands pay celebrities to promote their products to take advantage of the celebrities' popularity and influence over consumers. An effective brand ambassador will have personality traits that align well with the brand and motivate customers to purchase products. The match between celebrity and brand is important for the endorsement to be successful at influencing customer decisions and increasing sales.
This document discusses how social media can be an effective platform for corporate social responsibility initiatives. It provides examples of how companies have used social media to engage communities in CSR programs, respond to feedback, and strengthen stakeholder relationships. Specifically, social media allows companies to collaborate with customers, participate in discussions, and demonstrate their commitment to social causes in a transparent way. While authentic engagement is important to avoid backlash, social media can deliver new opportunities for businesses to partner and drive positive change if they listen to communities and discuss issues of value.
Richard Branson is the founder of the Virgin Group, which includes Virgin Records, Virgin Atlantic Airlines, and Virgin Galactic. He struggled with dyslexia in school but started his first business, a student magazine, at age 16. Throughout his career, Branson has pioneered new industries and disrupted existing ones through his visionary leadership and willingness to take risks. He believes in empowering employees and embracing failure as a learning opportunity. Branson's entrepreneurial success and philanthropic efforts demonstrate the impact of authenticity, innovation, and never stopping personal growth.
This document summarizes a lecture about non-governmental organizations (NGOs) and their campaign activities. It discusses the rise of NGOs in the 1960s-1980s due to increased corporate impacts. It describes different types of NGOs like environmental, human rights, and anti-corruption groups. The document discusses several case studies of NGO campaigns targeting companies like Nestle, McDonald's, PepsiCo, and retailers. It also notes potential criticisms of NGOs but concludes they have been a major driver of positive change for companies by encouraging stakeholder engagement and broader perspectives.
Propaganda techniques or how to persuade people.pptcasilynpascua
This document outlines and provides examples of common propaganda techniques used by politicians, journalists, and marketers to influence people's opinions and behaviors. Some key techniques discussed include the use of testimonials from celebrities or experts, appealing to emotions through ordinary "plain folks," encouraging people to join the bandwagon, selectively presenting positive information while omitting negatives, using positively connotated words, making hasty generalizations from small samples, distracting from key issues, and transferring respect from respected institutions to promote causes, products, or ideas.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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3. CONTENTS
• About Richard Branson
• Unique CR/SD
• Contradiction on green movement
• Growth
• SWOT
• Publicity - Strength
• Branson’s departure
• What next
• Summary
• Thank you
4. Sir Richard Charles Nicholas Branson
(born 18 July 1950)
Founder of Virgin Group
6. • Virgin Unite - NPO
• Corporate Responsibility and Sustainable
Development a key priority
• Virgin Wines purchases only from small
farmers
• “Virgin Green Fund” to tackle global
warming due to emission
• Earth Challenge
8. • Virgin entered those markets because it
was expanding horizontally as a group of
brands. If Virgin hadn’t, someone else
would have entered these markets.
• Virgin’s branding on all such brands is
always promoting responsible usage.
• Virgin didn't start the green message as a
stunt for PR and this is depicted on the
efforts put by the company on such
activities.