Virgin Group is a British multinational company founded by entrepreneur Richard Branson. It has 200 companies across 29 countries generating $24 billion in annual revenue. Branson and the Virgin brand promote a fun, innovative, and customer-focused approach. The company operates in many industries like travel, finance, telecoms and leisure through brands like Virgin Atlantic, Virgin Records, and Virgin Mobile. To promote its many brands, Virgin relies on publicity from Richard Branson's outlandish marketing stunts. It also prioritizes social responsibility through initiatives like Virgin Unite and the Virgin Green Fund, which invests airline profits in renewable energy to reduce carbon emissions.

1. VIRGIN GROUP
Flamboyant , Hip &
SO IN

2. OVERVIEW
• Brainchild of Richard Branson
• Leading entrepreneurial brands with
200 companies, in 29 countries.
• US $24 BILLION in annual revenue
and growing
• Fun, Innovative and Trust-Worthy
brand

3. CONSUMER CHAMPION

4. A GAZILLION PRODUCT LINES
HOW DO THEY KEEP
THE BRAND AFLOAT?!

5. BY SHEER MARKETING BRILLIANCE!
THE “VIRGIN” BRAND & RICHARD
BRANSON’S PERSONALITY
ANSWER:

6. FEW OUTLANDISH MARKETING
STUNTS BY RICHARD BRANSON
CREATING HYPE, EATING UP PUBLICITY WORTH MILLIONS FOR FREE!

7. 1. DRESSED UP AS A BRIDE TO PUBLICIZE
HIS BRIDAL STORE VIRGIN BRIDE
(WOW)

8. 2. DROVE A TANK IN NEW YORK CITY, PRETENDING TO
BLOW-UP COCA-COLA AND THUS PUBLICISE VIRGIN COLA

9. POSED AS ELVIS WITH SHOW GIRLS AT VEGAS WHEN VIRGIN
STARTED NON-STOP FLIGHTS FROM LONDON TO VEGAS

10. BUT VIRGIN DESPITE THE “SCREW IT,
LET’S DO IT” ATTITUDE, STAYS CLOSE
TO ITS CUSTOMER BASE
• Free gift vouchers to Virgin Megastores or discounts for future
travel if planes are delayed.
• Constantly keeps in close touch with customers and
incorporates their feedback for future products.
• Constantly in the look-out for underserved, overcharged
markets dominated previously by complacent competitors.

11. FOCUS ON DIVERSIFICATION

12. VIRGIN GROUPS:
A SOCIALLY RESPONSIBLE
AND
SUSTAINABLE COMPANY

13. VIRGIN UNITE: A GLOBAL, SOCIAL
ENTREPRENURIAL ENDEAVOUR BY VIRGIN
GROUPS
“DRIVING BUSINESS AS A FORCE
FOR GOOD”

14. Branson made Corporate Responsibility and Sustainable
Development a key priority for his companies

15. VIRGIN DIVIDED INTO EIGHT SOCIALLY
RESPONSIBLE,SUSTAINABLE BUSINESS GROUPS:
Flying High, We’re all gong on a summer holiday, Staying in touch,
Watching the pennies, Getting from A to B,
My body Is temple, Out of this World, Just get out and Relax

16. VIRGIN AVIATION:
TOUGHEST CHALLENGE TILL DATE
7- 8 MILLION CO2 VIRGIN EMITS PER YEAR
POSES A HUGE ENVIRONMENTAL THREAT AND
RAISES SERIOUS CONCERNS OVER COMPANY’S
“ECO-FRIENDLY” STATUS
SOLUTION?

17. The VIRGIN GREEN FUND
Virgin Green Fund invests in renewable energy opportunities
from solar energy to water purification.
All dividends of Virgin’s rail and airline businesses will be
invested into renewable energy initiatives to tackle emissions
related to global warming.
The initiative is estimated to reach $3 billion by 2016

18. EARTH CHALLENGE:
25 MILLION DOLLARS TO THE WINNER

19. RECAP

20. THANK YOU

21. DISCLAIMER
Created by Pooja Goel, IGDTUW, during a
marketing internship under the guidance of
Prof. Sameer Mathur, IIM Lucknow