2. Mark Arcenal, former Global Digital Lead at Nike, began fatlace.com in 1999 as a blog
based on the 4 elements of Hip-Hop. Fatlace has then grown to cater
the motor enthusiast, thus redefining today’s automotive culture.
Fast forward, fatlace.com has become home to all things music, fashion, art, motor, and
sports culture. ILLEST BRAND was created in 2009 allowing the lifestyle interests of
Fatlace to reflect into a brand recognized around the world.
ILLEST BRAND now has 6 flagship stores worldwide.
4. ILLEST BRAND SUPPORTERS
Ben Baller, Curren$y, Del (Hieroglyphics), Far East Movement, Fetty Wap, Frank Gore,
Joey Bada$$, Kendrick Lamar, Marcc Rose, Marcus Mariota, Meek Mill,
Morten, Nef the Pharaoh, Roshon, Shay Mitchell
5. ILLEST BRAND collaborates with brands that share similar brand values. Together, the
collections allow the ILLEST consumer to become a part of the brand lifestyle.
ILLEST BRAND COLLABORATIONS
7. ILLEST BRAND partners with brands and individuals
allowing opportunities for global marketing and promotion.
Flagship locations: San Francisco, Los Angeles, Hawaii, Hong Kong, Philippines, Taiwan
ILLEST BRAND EVENTS
8. ILLEST BRAND media content is
featured and promoted on various
platforms across digital, print, and
social.
10. 1626 MAG, AF IMP MAGAZINE, MOTORHEAD MAG, SUPER STREET MAGAZINE, USDM FREAX
ILLEST BRAND PRINT FEATURES
11. SUPER STREET, FHM, HIGHSNOBIETY, HYPEBEAST
ILLEST BRAND DIGITAL FEATURES
12. ILLEST BRAND has been inspiring individuals since 2009. ILLEST
aims to promote a positive lifestyle through athletes & artists.
Partnering with creative individuals will not only help to inspire
our global following —it will help empower free-minded
individuals by sharing that positivity comes from within ourselves.
