Billboard analysis
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The billboard advertisement represents an individual's passion for music that comes from within them. It portrays this through the image of a guitar-shaped rib cage and backbone. The advertisement targets affluent adult music lovers aged 25-40 in socioeconomic groups A, B, and C1 who seek status, control, and enlightenment through their brand choices and lifestyle. It appeals to this audience through its minimalist design, imagery of stylishly dressed models of both genders, and message that wearing Tom Ford products will gain respect and female attention.
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Q3evaluation
Oyster House Media Ltd is the UK's largest independent publisher of music magazines. They publish specialist titles like Acoustic Magazine and Bass Guitar Magazine. They also have sister companies that record bands and organize music events. The document discusses why the creator's acoustic music magazine would be a good fit for Oyster House Media to publish, comparing layouts and content to Acoustic Magazine. It also covers identifying an advertising target audience and choosing appropriate advertising categories like clothing brands for the magazine.
Q3evaluation
Oyster House Media Ltd is the UK's largest independent publisher of music magazines. They publish specialist titles like Acoustic Magazine and Bass Guitar Magazine. They also have sister companies that record bands and organize music events. The document discusses why the creator's acoustic music magazine would be a good fit for Oyster House Media to publish, comparing layouts and content to Acoustic Magazine. It also covers identifying an advertising target audience and choosing appropriate advertising categories like clothing brands for the magazine.
Music magazine website research
The document provides an analysis of Billboard magazine's website and print magazine. It notes that the website's masthead at the top grabs attention. The website also makes navigation simple through content links and a search bar. Social media links allow interaction. The latest magazine issue can be purchased online. The website provides a variety of entertainment options like music, photos, and charts. Billboard magazine tracks popular songs and albums through charts. It aims to attract both music professionals and younger audiences interested in music news. The analysis examines features of the magazine's covers like the masthead, prominent images of celebrities, and consistent color schemes.
Who would be the audience for your media
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The document discusses determining the target audience for a media product and how to attract that audience. A questionnaire found that the primary audience was females aged 16-24 who preferred an exclusive interview on a stylish, colorful magazine cover with a price of £1-3. To target this audience, the creator used a 19-year-old female model on the cover engaging with the reader. Exclusive interviews and coverage of popular music events and locations were included. The magazine was priced at £3 to be profitable while meeting the audience's preferences.
Unit 30
Q Magazine produces print and digital editions of their music magazine. They have a monthly print circulation of around 50,000 copies. The production process involves setting a release date, developing a schedule, budgeting, selecting content, editing, page layout, proofreading, sending files to the printer, and distributing the magazines. Q targets readers aged 25 and older interested in genres like rock and indie music. While print circulation has declined in recent years, Q has over 120,000 Facebook fans and 127,000 Twitter followers, showing their success in engaging audiences across social media platforms through content sharing and convergence.
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Oyster House Media Ltd is the UK's largest independent publisher of music magazines. They publish specialist titles like Acoustic Magazine and Bass Guitar Magazine. They also have sister companies that record bands and organize music events. The document discusses why the creator's acoustic music magazine would be a good fit for Oyster House Media to publish, comparing layouts and content to Acoustic Magazine. It also covers identifying an advertising target audience and choosing appropriate advertising categories like clothing brands for the magazine.
Q3evaluation
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The document provides an analysis of Billboard magazine's website and print magazine. It notes that the website's masthead at the top grabs attention. The website also makes navigation simple through content links and a search bar. Social media links allow interaction. The latest magazine issue can be purchased online. The website provides a variety of entertainment options like music, photos, and charts. Billboard magazine tracks popular songs and albums through charts. It aims to attract both music professionals and younger audiences interested in music news. The analysis examines features of the magazine's covers like the masthead, prominent images of celebrities, and consistent color schemes.
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Unit 30
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Unit 13 LO1
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Evaluation powerpoint final3
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I have finished media buzzing
This document contains a student's media studies coursework portfolio submission. It includes responses to questions about the target audience, representation of social groups, distribution, and conventions of their proposed music and fashion magazine. For the target audience, the student aims the magazine at teenagers aged 13-19, as they influence trends. They will take inspiration from magazines like NME and Q but include more social commentary. The student represents particular social groups through their choice of Liam Gallagher as a cover star, showing his different public personas. They suggest the magazine could be distributed through mainstream outlets like supermarkets and newsagents, as well as online. The student draws from conventions of existing magazines in their designs.
Unit 13 (LO1) – Understanding existing print-based media products and how the...
Mojo is a monthly music magazine published in the UK since 1993. It focuses on classic rock music and targets upper middle class readers aged 35 and older. The magazine promotes itself through social media platforms and aims to build connections between readers and artists. It uses in-depth articles and reviews to provide surveillance of the music industry and help readers find community and identity through their shared love of classic rock.
Unit 13 (LO1) – Understand existing print-based media products and how they a...
Mojo is a monthly music magazine published in the UK since 1993. It focuses on classic rock music and targets upper middle class readers aged 35 and older of both genders. Mojo promotes through social media and aims to give readers a sense of community and identity through sharing interests in classic artists. The magazine uses formal language and focuses on in-depth articles over reviews to appeal to educated readers with a passion for timeless rock music.
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H&M Buying Final
H&M is a leading fast fashion retailer that operates over 2,500 stores worldwide. The author is a buyer for H&M's Women's Tops department for Spring 2014. She conducted research on key trends including large, flowing sleeves; bold floral prints; burnout knits; peplums; oversized T-shirts; and colors like pinks, blues, and whites. Based on this, she developed an assortment across five classifications and two store clusters. Her marketing campaign will feature model Carey Mulligan in print ads, app updates with promotions, and a TV commercial to promote the new line.
original - Pitch presentation ppt
This document provides an overview for a proposed teenage pop magazine called "Harmonee" targeting 13-19 year olds in North London. The magazine will feature both male and female pop artists from the local area through double page spreads including pictures, social media links, and information on upcoming performances. It will also promote fashion and makeup brands endorsed by the artists. The magazine will be published both online and in print monthly at an affordable price point made possible through brand sponsorships and advertisements. Marketing will focus on social media to promote the magazine and drive sales to the target demographic.
Evaluation 2 - How does your media product represent particular social groups?
My magazine represents 14-24 year olds who listen to R&B music. It features a black R&B artist on the cover to fit the genre. Market research found most respondents said £1-1.50 would be an appropriate price, so the magazine is priced at £1.50 to appeal to its target audience of students aged 14+.
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One Direction rose to fame after finishing third on the X-Factor in 2010. Their first albums portrayed them as a fun-loving boy band appealing to younger audiences. Over time, their representation in the media matured as their music and fan base expanded to include older audiences. Magazines targeted at teenage girls promote the band using bright colors and interactive content, while newspapers aim controversies at older readers. The band's representation allows them to appeal to diverse global audiences while maintaining their core demographic.
Unit 15
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Marxism theory
Our target audience wants to feel good about themselves and their personal identity through the clothes we advertise. Applying uses and gratifications theory, they actively choose clothes to distract from real problems and oppression. However, Marx would argue that we inject fetishism, focusing audience attention on material worth alone to distract from true needs and creative pursuits. While our ads may educate customers on new fashion, they ultimately serve to distract people from daily troubles and feed systems that oppress factory workers who make the clothes.
The big issue (1)
This document provides guidance on analyzing magazine covers for a media studies course. It discusses analyzing elements like the masthead, people featured, plugs, cover stars, banners, puffs, anchorage text, and skylines. It explains that magazines use these elements to appeal to audiences and promote certain stories and representations. Students are instructed to study two front covers of The Big Issue magazine and analyze how they construct representations through consideration of media language elements and the social, cultural, and political contexts that influence the representations.
Treatment
The magazine targets students aged 16-21, appealing to both genders through coverage of diverse R&B artists. It will have a bright, vibrant design in A4 size. Each issue will include star interviews, reviews, and competitions to engage readers. The editorial team aims to bring fresh ideas through a mix of young, enthusiastic writers focused on the R&B genre.
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The document is a presentation about the evolution of fashion from the 1920s to present day. It summarizes key fashion trends, iconic figures, and influences from each decade. A survey found that most girls believe fashion says something about a person, while most boys think it somewhat does. Of different decades, 1950s-1970s fashion has the biggest influence on students at McMaster University today. Photos and information came from various blogs, websites, and publications about fashion history.
Log book
The document summarizes research conducted for a media magazine portfolio project. It includes an analysis of the established magazine NME, focusing on conventions like the masthead, cover lines, and use of celebrity images. Research findings show that NME readers are primarily male aged 23. Audience research revealed that the target audience for the author's magazine should focus on rock music and include more images than text. The publisher, Time Inc., was also researched and is a large media company that owns several magazine brands and attracts young, affluent consumers.
Unit 13 LO1
Bauer is a 138-year-old publishing business that has created over 300 digital products and made around 2 billion euros in profit. They publish Q Magazine, a UK-based monthly music magazine started in 1986 that focuses on rock and pop music. Q Magazine has a simple design with a red "Q" logo and aims to educate readers about new music artists and discoveries in the industry through interviews, reviews and articles. Its target audience is mainly male readers between the ages of 18-30.
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Media magazine pitch
My magazine will focus on electronic dance and house music, which is less popular than other genres in Croydon. This niche genre will help the magazine stand out from others and potentially attract a wider audience. The magazine, called BASSLIFE, will have a color scheme representing pop, party, and festivals that appeals to its 16-19 year old target audience. It will feature DJ Yass, who has an upcoming music video with Calvin Harris, on the cover to generate publicity. Most respondents preferred a fixed price of £2 per issue, which students can afford given monthly magazines.
Log book
This document provides research and analysis to inform the creation of a music magazine portfolio project. It summarizes the established music magazine NME, including its history, target audience, and unique selling point of introducing new artists. Charts show NME's primarily male readership aged 23. Research also examines the publisher Time Inc. and other music magazines like Kerrang to inspire design choices for the student's own alternative/rock magazine.
Macro analysis
The document analyzes the target audiences of 4 different music magazines:
- Q magazine targets an older audience around 30 years old, focused on established artists. Its ads are for mature products like whiskey.
- Rock Sound targets teenagers and focuses on underground and emo scenes. Its low price makes it accessible but not aimed at working class families.
- NME has a wide audience from 16-30 and a low price, aiming for people just starting careers. It features both new and established artists.
- All magazines use the cover artist and stories to indicate their target age group, and ads are appropriately aimed at those audiences.
Unit 321 - Who would be your audience for your media product?
This document discusses the target audience and marketing strategies for a music magazine. The target audience is males aged 17-21 from social class E and of Black American or white British ethnicity. To attract this audience, the magazine features a photo shoot of a Black American music producer to conform to stereotypes while also featuring a white British male to subvert expectations. Cover lines use intriguing questions and famous artist names to grab attention. Marketing strategies to promote the magazine include posters at youth centers, concerts, and colleges as well as TV advertisements on music channels.
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This document summarizes a study on the adoption of fashion among college youths. It finds that youth look to fashion as a means of expressing themselves and finding identity. Key influencers on youth fashion include peer groups, celebrities, and magazine/internet content. The study segments youth based on cultural and socioeconomic factors and analyzes their values, spending behaviors, and how new fashion trends are adopted through social diffusion processes.
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Evaluation 2 - How does your media product represent particular social groups?
Evaluation 2 - How does your media product represent particular social groups?
Capital Hill Cashgate Scandal : The Evolution Of Fashion
Capital Hill Cashgate Scandal : The Evolution Of Fashion
Unit 321 - Who would be your audience for your media product?
Unit 321 - Who would be your audience for your media product?
Similar to Billboard analysis
Unit 30 (LO1) – Understand UK-based media publishing and associated products.
This document provides information about Mojo magazine, including its target audience, content, production process, and advertising strategies.
Mojo targets upper middle class men and women aged 35 and older who are interested in classic rock music. It focuses on in-depth articles about legendary rock artists rather than reviews of current concerts and albums. The magazine has a formal tone and complex vocabulary.
Advertisements in Mojo aim to appeal to the interests and lifestyle of its educated, affluent readership. Advertising space is expensive, with full-page ads costing a minimum of £200. Mojo promotes itself and featured artists through its website, social media, and promotions like free CDs included in issues. The magazine
Evaluation powerpoint final3
My media product uses, develops, and challenges conventions of real music magazines. It uses a female artist on the cover to appeal to both genders. The layout mixes elements from Q and Billboard magazines. It challenges conventions by having a box around the long title and using a gradient background.
The magazine represents various social groups including teens through fashionable images, people in their 20s through more stylish modeling, and aims to be inclusive of all sexual orientations and genders. It depicts the artists and models as having achieved status and social media influence to appeal to its target audience.
The target audience is 15-20 year olds interested in popular music. The magazine would be best distributed by IPC Media, based
I have finished media buzzing
This document contains a student's media studies coursework portfolio submission. It includes responses to questions about the target audience, representation of social groups, distribution, and conventions of their proposed music and fashion magazine. For the target audience, the student aims the magazine at teenagers aged 13-19, as they influence trends. They will take inspiration from magazines like NME and Q but include more social commentary. The student represents particular social groups through their choice of Liam Gallagher as a cover star, showing his different public personas. They suggest the magazine could be distributed through mainstream outlets like supermarkets and newsagents, as well as online. The student draws from conventions of existing magazines in their designs.
Unit 13 (LO1) – Understanding existing print-based media products and how the...
Mojo is a monthly music magazine published in the UK since 1993. It focuses on classic rock music and targets upper middle class readers aged 35 and older. The magazine promotes itself through social media platforms and aims to build connections between readers and artists. It uses in-depth articles and reviews to provide surveillance of the music industry and help readers find community and identity through their shared love of classic rock.
Unit 13 (LO1) – Understand existing print-based media products and how they a...
Mojo is a monthly music magazine published in the UK since 1993. It focuses on classic rock music and targets upper middle class readers aged 35 and older of both genders. Mojo promotes through social media and aims to give readers a sense of community and identity through sharing interests in classic artists. The magazine uses formal language and focuses on in-depth articles over reviews to appeal to educated readers with a passion for timeless rock music.
Media complete when get home
The document outlines a media studies candidate's proposed music magazine aimed at teenagers aged 13-19 that would combine coverage of indie music and fashion trends. The candidate describes taking inspiration from existing magazines like NME and Q but aiming to provide more social commentary than just music content. Key elements of the proposed magazine outlined include the target demographic, genres covered, and use of images and design conventions from real magazines.
Media Coursework
George Hunt is submitting a media studies portfolio that includes a magazine concept targeting teenagers aged 13-19 with content focusing on indie music, fashion influenced by musicians, and reviews of gigs and bands. The magazine would combine music and fashion coverage to fill a gap in the market, using conventions from magazines like NME and Q but with more social commentary. Key elements of the magazine include interviews with musicians, competitions to engage readers, and blending of colors and fonts to appeal to both male and female readers.
Initial music magazine research.
Here I have researched several magazine institutions to help me gain further understanding of the music magazine industry.
Advert evaluation shane payn
This document analyzes an advertisement for a makeup product featuring Kate Moss. It summarizes that the ad targets white, heterosexual women ages 17-35 by portraying Moss as glamorous and wealthy. Moss is depicted as slightly sexualized to draw attention to the product on her lips and nails. British symbols like the crown logo and tagline reinforce the target of the British audience. The color scheme, camera angle, and Moss' signature are meant to make viewers aspire to the lifestyle associated with the product.
5-6
My media product is a magazine aimed at teenagers and young adults aged 16-24, targeting both males and females from working and middle class backgrounds. The magazine focuses on alternative styles, music, and new artists that appeal to a rebellious audience. I would choose to distribute the magazine through IPC as they are the leading magazine distributor in the UK, have a large global reach, and have experience distributing similar music magazines like NME. IPC could help promote the magazine through their websites and partner networks. Their scale and expertise in the industry make them the best choice to distribute my magazine widely.
2. Research-FMP.pptx
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Evaluation 2 : How does your media product represent particular social groups?
My media magazine represents particular social groups through its content and imagery. It targets youth ages 16-24 who are interested in urban culture and the rap/R&B genre. It portrays this demographic through images of artists that conform to genre stereotypes, using a mix of English and slang. Both male and female genders are represented equally. The magazine challenges some stereotypes by featuring a Black male artist dressed professionally in a suit, showing the progression one can make in the industry. Overall it aims to appeal to its lower-middle class target audience interested in this music style and lifestyle.
5-6
The document discusses representing social groups in a media product and choosing a media institution for distribution. It analyzes targeting older teenagers and young working/middle class adults aged 16-24 with a rock music magazine. IPC is selected for distribution for having a large international presence and experience distributing magazines like NME, as well as opportunities for work experience and earning commission. Their wide reach could help build an audience for the new magazine.
Unit 13 LO1
Mixmag is a print and online music magazine focused on electronic dance music. Its target audience is young adults aged 16-25 interested in music festivals, DJs, and club culture. The magazine covers news, interviews, reviews and promotions related to electronic music genres and the club scene. It aims to inform readers about upcoming music events and releases while promoting an exploration of electronic music trends.
Evaluation 2
The document discusses how a music magazine represents teenagers aged 13-18. It does this through incorporating social media and using a model that is 17 years old. Teenagers are the most active users of social media, so including these features will make them feel involved. The magazine also represents the black community and both male and female R&B artists through the cover stories, photos used, and content focusing on the urban lifestyle and styles typically portrayed in the R&B genre.
Evaluation Q2
The document discusses how a music magazine represents teenagers aged 13-18. It does this through incorporating social media and using a model that is 17 years old to appeal to the target audience. The magazine also represents black ethnicity and both male and female genders through the cover stories, content, and images used that conform to stereotypes within the R&B music genre.
Unit 30 LO1
The document provides information about Clash Music Magazine, including:
1) Clash magazine is published 12 times a year by Clash Music Ltd and was originally expanded to include live events and festival partnerships until being founded by John O'Rourke in 2004.
2) The document lists contact information for key roles at Clash Music including the Editor-in-Chief, Art Director, and various writers and editors.
3) It also provides details about the magazine production process including acquiring content, page layout, proofreading, and distribution.
Unit 30 LO1
The document provides information about Clash Music Magazine, including:
1) Clash Music Magazine is published 12 times a year by Clash Music Ltd. It was originally expanded to include live events and festival partnerships.
2) The magazine was founded in 2004 by publisher John O'Rourke. After Clash Music Ltd went into liquidation, Music Republic Ltd became the new publisher.
3) Clash features content on modern bands, hip hop artists, and fashion/film. It aims to inform readers about upcoming music festivals and provide weekly/monthly updates on artists.
OPIExecutiveSummary-2
OPI is launching an integrated marketing campaign to increase brand awareness and market share of its nail lacquer products. The campaign will target three key consumer segments: Significant Singles (women ages 35-65), Flourishing Families (married women ages 30-40 with children), and Suburban Style (fashion-forward women ages 30-40). The campaign will utilize magazine advertisements, online banner ads, billboards, television commercials, and in-salon promotions with a total budget of $35 million. The goal is to increase desire for the OPI brand by 50% and achieve a 20% market share among nail polish consumers.
Audience demographics
1) The document discusses planning a hip hop magazine targeted at teenagers aged 16-24 living in urban areas.
2) The magazine will not target a specific gender or ethnicity as hip hop appeals widely, but will mainly target lower-income groups in social classes E through C2 who aspire to hip hop styles.
3) In order to attract this target audience, the magazine must portray women appropriately while still reflecting hip hop fashion conventions, and be priced affordably between £2-3.
Similar to Billboard analysis (20)
Unit 30 (LO1) – Understand UK-based media publishing and associated products.
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Evaluation 2 : How does your media product represent particular social groups?
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Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Billboard analysis
- 2. What is being represented? The billboard advertisement is representing an individuals passion for music. This is demonstrated in the design / layout of the billboard itself. The image (a guitar shaped rib cage and backbone) portrays the message that the love of music comes from within and it is the backbone of a person’s life. The Rolling Stone magazine has designed the billboard in this way to also interlink with their target audiences love of music. They wish to enhance their consumers love of music by using the tagline ‘we are made of rock’. This portrays the magazine brings together a community of rock lovers, which in turn shows that the magazine firmly believes that the ‘music way of life’ is one to be respected and valued as an individuals love of music comes from within.
- 3. How are they being represented? The message / individuals are being represented by this billboard advertisement in a positive light. The individuals are being branded as a community of music lovers whose passion for music comes from within. The magazine has designed a ribcage and backbone in the shape of a guitar. This has been done in order to entice the audience to purchase the magazine as the image portrays that the body is shaped like a guitar which therefore reiterates the message that their passion for music comes from within.
- 4. Who are the primary and secondary audiences? This billboard targets a adult demographic aged between 25-40 years old (67% male / 23% female). The geo – demographic of the billboard is the south of England where more upper class individuals live in affluent areas of the country. The billboard targets three main socio – economic groups A, B and C1. Socio – economic group A targets higher management such as bankers, lawyers and doctors. Socio – economic group B targets middle management such teachers as well as creative and media people, e.g. graphics designers. Socio – economic group C targets Office supervisors, junior management, nurses and specialist clerical staff. The billboard targets these three main socio – economic groups due to their income as this billboard is advertising Tom Ford who sell high end, expensive products which only these groups could afford. The billboard targets the aspirers, succeeders and reformers psychographics. The aspirers psychographic ‘seek status’ meaning their lifestyle is orientated around their image, appearance, persona and fashion. Therefore, by seeing their role models featured wearing products from the Tom Ford range they would endeavour to copy their style / appearance. The succeeders psychographic ‘seek control’ meaning they’re confident individuals whose brand choice is based on self – reward and quality. Therefore, they would be attracted to the high end products that Tom Ford sell. The reformers psychographic ‘seek enlightenment’. Meaning they have good social awareness and independent judgment who select products for quality. Therefore, this psychographic would also be attracted to the high end products that Tom Ford sell.
- 5. How is the text appealing/attracting its target audience? The Tom Ford billboard opts for very simplistic, sleek design and uses minimal text. This is due to it target a very sophisticated target audience. The image is a mid – shot of a man and women. They feature both genders in order to show they cater for all. With Tom Ford being a brand that mainly focusses on male products, the male model is shown to be very smartly dressed. This has been done to portray the target audience to being very wealthy, smart dressed individuals who enjoy the finer things in life and care about their image and persona. The message of the advert is very clear being a man who wears Tom Ford products, not only will you be respected by your peers but you will also attract a lot of attention from the female gender.