Open source branding and marketing
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I delivered a talk on -Open source branding and marketing on the eve of Software Freedom Day 2k16 at Goregaon, Mumbai, on behalf of Mozilla India Community.
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It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Open source branding and marketing
- 1. Open Source: Branding and marketing Software Freedom Day Mumbai 17th September’16
- 2. Again, the USUAL question.. WHAT IS Open source?
- 3. Does OPEN apply only to softwares? YES OR NO?
- 4. Why Open Source? • How different from other types of softwares? • Benefits? • What are your experiences?
- 5. “FOSS Adoption Index (FAI)” a number in the range 0 to 10
- 6. What could be the prevalent numbers in India? Any guesses? C’mon give it a shot!
- 7. To my SURPRISE… Government departments •14% Educational institutions •7% Research organizations •12% All of them together, account for just a 5 on the FAI scale
- 8. Well, that’s the reason precisely why I’m here! Also, the very reason for: “Open Source” Branding + Marketing! So, Ready?
- 10. Agenda Brand •What is a brand? •How to make a Brand? •Branding Marketing •Relation between Marketing and branding •Next step of Branding How can you contribute? •About Mozilla •Mozilla products •Myth Busters •Volunteer with us!
- 11. What is a BRAND?
- 12. An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding Iron. Ex-the brand on a sheep identifies it as mine Previously…
- 13. What makes a Brand?
- 14. Steps to Build a brand (Branding)!! • Take a stand • Shout your promise from the rooftops • Don’t just talk; do • Revisit and evolve Remember, To put it simply: the more successful your brand, the easier it will be to build loyalty around that brand.
- 15. What is Marketing ? Marketing as defined: "The management process responsible for identifying, anticipating and satisfying customer requirements profitably". In simpler words: • Is an integral part of your brand. • It helps you to communicate the promise.
- 16. Coming to the difference.. Marketing is what you do to get your message or promise to customers While your brand is how you keep the promise made through delivery to customers and colleagues.
- 17. Hope you now get it.. ..that “Marketing and Branding go hand in Hand” No Brand -> No Marketing?? Marketing= Next level of Branding
- 18. Testing time: What does the above logo indicate?
- 19. Congrats you passed it! You make me proud
- 21. Curious on how to contribute? Drop a mail at : aasthavijay380@gmail.com OR Log on to: www.whatcanidoformozilla.com www.mozillians.org
- 22. Thankyou, for your Patience! Presented by Aastha Vijay