Yara's One Step Program aims to improve the productivity and incomes of smallholder farmers through a multi-phase approach. Phase 1 focuses on improving productivity, food security, and nutrition through training and product availability. Phase 2 supports farming as a business and integration into value chains through partnerships. The program maps farmers to understand densities, profiles, and strategies. Crop clinics and model farms demonstrate balanced crop nutrition and techniques to farmers. The goal is to transform smallholders by increasing yields, quality, and incomes.

1. One Step Program for the
SmallHolders
Fin4ag: Revolutionizing finance for Agri-value
chains, July 14th Nairobi, Kenya.
Mr William K. Ngéno

2. Who is Yara?
History
1905
World's first production of nitrogen
fertilizer - Calcium Nitrate in Norway
2004
Hydro becomes Yara
1905 1940 1980 2004

3. THE POVERTY VICIOUS CIRCLE
Figure 1: The vicious circle of poverty - Individual level;
Barke & O´Hare, 1991, page 43.)

4. Yara – One Step program
Smallholder Farmer
Improve productivity
Farming for business
Industrial Value Chains
Commercial / Nucleus Farm
Productivity Volume / Quality
50%
20%
70%
90%

5. Yara – Market Development Concept
Farmers
Growers’
base
income
Increased
income
Increased Yield / Improved Quality
Training / Product availability
Capacity
Competence
Coverage

6. • Key Development focus;
• phase1; improve productivity - food security and improved nutrition
• Increased income.
• Quality; human nutrition & shelf life
• phase 2; farming for business – transformation through value chains
partnerships.
• Balanced Crop Nutrition is about feeding the soil with minimum the
same amount of nutrients that will be removed during harvesting
Yara – Targeting Smallholder Farmers

7. Farming as a Business- outgrower concept
 Transformation of Smallholders
 Industrial partner ($) invest in
the Concept - committed to buy
the farmers’ produce with an
agreed quality and minimum
price
One lead-farmer per
village; Model farm,
Crop Clinics and
expand to Block farms
Many
villages in
each district
$
D
Yara Partner Distributor
delivers products and
knowledge.
A
A
A
A
Agro-dealers bring
quality input to the
doorsteps of the farms
Each farm is
producing food for
themselves and a
commercial crop
for income.
NGO/Donor

8. Yara- Creating value to the farmer

9. Record keeping

10.  Farmer density per region
 Scale of operation
 Profile; social, economic, Saving schemes
Why?
 Communication
 Financing
 Strategy; Approach on crop choice, nutrition, targets
Mapping for decision making

11. If the farmer do not understand / realise that he /
she have low productivity
– Agro inputs will be too expensive and the crop
price will always be too low!
Yara – Smallholder focus

12. Yara – Crop clinics
Crop Clinics organized with Agro Dealers
and Lead Farmers
- focus on practical demonstrations and
discussion with farmers