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Introduction to Landscape Labeling
John Recha
24 September 2013
Mbeya,Tanzania
What is landscape labeling?
A new marketing mechanism that can provide financial
incentives to producers for practicing agriculture,
fishing or forestry in ways that help to sustain
biodiversity and ecosystem services while improving
livelihood security.
A landscape label can encourage consumers who
share these values to participate through their
purchases and payments in management strategies
that help promote a healthy landscape.
Opportunities with landscape labeling
โ— Captures market values for existing social and
ecological assets in the landscape
โ— Scale up agroecological farming practices to benefit
biodiversity conservation and local livelihoods
Opportunities with landscape labeling
โ— Incentive for collaborative production and marketing
โ— Incentive to define and mainstream best practices
and standards
โ— Access new regional and export markets
What do we need to learn, discover
and develop for landscape labeling
to be effective in Mbeya?

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  • 1. Introduction to Landscape Labeling John Recha 24 September 2013 Mbeya,Tanzania
  • 2. What is landscape labeling? A new marketing mechanism that can provide financial incentives to producers for practicing agriculture, fishing or forestry in ways that help to sustain biodiversity and ecosystem services while improving livelihood security. A landscape label can encourage consumers who share these values to participate through their purchases and payments in management strategies that help promote a healthy landscape.
  • 3. Opportunities with landscape labeling โ— Captures market values for existing social and ecological assets in the landscape โ— Scale up agroecological farming practices to benefit biodiversity conservation and local livelihoods
  • 4. Opportunities with landscape labeling โ— Incentive for collaborative production and marketing โ— Incentive to define and mainstream best practices and standards โ— Access new regional and export markets
  • 5. What do we need to learn, discover and develop for landscape labeling to be effective in Mbeya?