Landscape labeling is a marketing mechanism that provides financial incentives for producers to farm, fish, or manage forests in an ecologically sustainable way to conserve biodiversity and support livelihoods. A landscape label encourages consumers who value sustainability to participate through purchases, supporting management strategies that promote healthy landscapes. For landscape labeling to be effective in Mbeya, Tanzania, opportunities exist to scale up agroecological practices, incentivize collaboration and define best practices, while accessing new markets. However, more needs to be learned about how to apply this approach effectively in the local area.