SlideShare a Scribd company logo
How innovative offerings gain acceptance within market segments
How innovative offerings gain acceptance within market segments
Solution
In the face of cut-throat competition in today’s world, producers are expected to stay ahead if
each other but offering something new to the customers. This requires constant innovation
offerings that make way into the market through two ways: Diffusion and Adoption.
The innovation in a product or service can be very small, or very large so as to change the
structure of the whole product or service. After the innovation has been done, two factors play an
important role:
(i) Diffusion: This deals with the question of whether at all the innovated offering
(product/service) would be accepted by the market segment
(ii) Adoption: If the answer to ‘diffusion’ is ‘yes’ then this deals with how fast the innovative
product or service offering would be accepted into the market segment.
Diffusion is seen from a macro point of view wherein focus is put on creating awareness about
the new product/service offering so that it gets accepted in the market segment. It is the process
by which an innovative offering either is absorbed into the market or is not accepted in the
market segment. This process is carried out mainly through communication by mass media, sales
persons, word-of-mouth advertisement, etc. There is a target market that needs to be addressed
within a specific period of time. Typically there are 4 elements of diffusion:
Adoption on the other hand is seen from a micro point of view wherein stress is put on the
various stages that a potential consumer goes through while accepting or rejecting the innovative
offering, after is has been introduced in the market segment. Sometimes it may so happen that an
innovative offering was there in the market but the consumer was unaware of it. This is where
advertisement and selling strategies play extremely important roles. There are 5 factors that
influence adoption:
Thus, the above two processes are the ways through which innovative offerings gain acceptance
within market segments.

More Related Content

Similar to How innovative offerings gain acceptance within market segmentsH.pdf

Innovative products and adaptation
Innovative products and adaptationInnovative products and adaptation
Innovative products and adaptationuday2514
 
Consumer behavior for MBA
Consumer behavior for MBAConsumer behavior for MBA
Consumer behavior for MBA
MANHAR EA
 
Marketing Chapter 13
Marketing Chapter 13Marketing Chapter 13
Marketing Chapter 13WanBK Leo
 
Product Framing: Positioning Your Product.pdf
Product Framing: Positioning Your Product.pdfProduct Framing: Positioning Your Product.pdf
Product Framing: Positioning Your Product.pdf
Julia Erhart
 
Diffusion of innovation
Diffusion of innovationDiffusion of innovation
Diffusion of innovation
Swetapadma Mishra
 
Yamuna padmanaban
Yamuna padmanabanYamuna padmanaban
Yamuna padmanabanPMI2011
 
Yamunapadmanaban 131008015800-phpapp02
Yamunapadmanaban 131008015800-phpapp02Yamunapadmanaban 131008015800-phpapp02
Yamunapadmanaban 131008015800-phpapp02PMI_IREP_TP
 
Presentasi product life cycle
Presentasi   product life cyclePresentasi   product life cycle
Presentasi product life cycle
LENY VASIDATUR
 
cb Diffussion of innovation
cb Diffussion of innovationcb Diffussion of innovation
cb Diffussion of innovation
GALAXY GLOBAL GROUP OF INSTITUTIONS
 
Diffusion and adoption of innovation
Diffusion and adoption of innovationDiffusion and adoption of innovation
Diffusion and adoption of innovationAnimesh Gupta
 
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Marketing-Management-UNIT-II-PLC-NPD.pdf
Marketing-Management-UNIT-II-PLC-NPD.pdfMarketing-Management-UNIT-II-PLC-NPD.pdf
Marketing-Management-UNIT-II-PLC-NPD.pdf
ShriniVempali
 
POM CH-1.pptx
POM CH-1.pptxPOM CH-1.pptx
POM CH-1.pptx
ssusera07900
 
Competitive strategy, Technology management and forecasting
Competitive strategy, Technology management and forecastingCompetitive strategy, Technology management and forecasting
Competitive strategy, Technology management and forecasting
Vikas vardhan soni
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
abhishekdubey205894
 
1 PRODUCT LIFE CYCLE Why are New Products Impo.docx
1 PRODUCT LIFE CYCLE   Why are New Products Impo.docx1 PRODUCT LIFE CYCLE   Why are New Products Impo.docx
1 PRODUCT LIFE CYCLE Why are New Products Impo.docx
jeremylockett77
 
Understanding the Concept of Product Life Cycle
Understanding the Concept of Product Life CycleUnderstanding the Concept of Product Life Cycle
Understanding the Concept of Product Life Cycle
Fred Freeman Okpala. BA, MBA,...
 
The product planning process
The product planning processThe product planning process
The product planning process
Lianafitri1
 
International product life cycle
International  product life cycleInternational  product life cycle
International product life cycle
Manjunath Singh
 

Similar to How innovative offerings gain acceptance within market segmentsH.pdf (20)

Innovative products and adaptation
Innovative products and adaptationInnovative products and adaptation
Innovative products and adaptation
 
Consumer behavior for MBA
Consumer behavior for MBAConsumer behavior for MBA
Consumer behavior for MBA
 
Marketing Chapter 13
Marketing Chapter 13Marketing Chapter 13
Marketing Chapter 13
 
Product Framing: Positioning Your Product.pdf
Product Framing: Positioning Your Product.pdfProduct Framing: Positioning Your Product.pdf
Product Framing: Positioning Your Product.pdf
 
Diffusion of innovation
Diffusion of innovationDiffusion of innovation
Diffusion of innovation
 
Yamuna padmanaban
Yamuna padmanabanYamuna padmanaban
Yamuna padmanaban
 
Yamunapadmanaban 131008015800-phpapp02
Yamunapadmanaban 131008015800-phpapp02Yamunapadmanaban 131008015800-phpapp02
Yamunapadmanaban 131008015800-phpapp02
 
Presentasi product life cycle
Presentasi   product life cyclePresentasi   product life cycle
Presentasi product life cycle
 
Innovatiors alliance webinar three
Innovatiors alliance   webinar threeInnovatiors alliance   webinar three
Innovatiors alliance webinar three
 
cb Diffussion of innovation
cb Diffussion of innovationcb Diffussion of innovation
cb Diffussion of innovation
 
Diffusion and adoption of innovation
Diffusion and adoption of innovationDiffusion and adoption of innovation
Diffusion and adoption of innovation
 
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
15 Strategic Product Management - Exploiting Product Life Cycle (PLC)
 
Marketing-Management-UNIT-II-PLC-NPD.pdf
Marketing-Management-UNIT-II-PLC-NPD.pdfMarketing-Management-UNIT-II-PLC-NPD.pdf
Marketing-Management-UNIT-II-PLC-NPD.pdf
 
POM CH-1.pptx
POM CH-1.pptxPOM CH-1.pptx
POM CH-1.pptx
 
Competitive strategy, Technology management and forecasting
Competitive strategy, Technology management and forecastingCompetitive strategy, Technology management and forecasting
Competitive strategy, Technology management and forecasting
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
1 PRODUCT LIFE CYCLE Why are New Products Impo.docx
1 PRODUCT LIFE CYCLE   Why are New Products Impo.docx1 PRODUCT LIFE CYCLE   Why are New Products Impo.docx
1 PRODUCT LIFE CYCLE Why are New Products Impo.docx
 
Understanding the Concept of Product Life Cycle
Understanding the Concept of Product Life CycleUnderstanding the Concept of Product Life Cycle
Understanding the Concept of Product Life Cycle
 
The product planning process
The product planning processThe product planning process
The product planning process
 
International product life cycle
International  product life cycleInternational  product life cycle
International product life cycle
 

More from infomalad

Operating systems have to balance the conflicting goals of convenien.pdf
Operating systems have to balance the conflicting goals of convenien.pdfOperating systems have to balance the conflicting goals of convenien.pdf
Operating systems have to balance the conflicting goals of convenien.pdf
infomalad
 
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdfPARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
infomalad
 
On SQL Managment studioThis lab is all about database normalizatio.pdf
On SQL Managment studioThis lab is all about database normalizatio.pdfOn SQL Managment studioThis lab is all about database normalizatio.pdf
On SQL Managment studioThis lab is all about database normalizatio.pdf
infomalad
 
Maria, an experienced shipping clerk, can fill a certain order in 11.pdf
Maria, an experienced shipping clerk, can fill a certain order in 11.pdfMaria, an experienced shipping clerk, can fill a certain order in 11.pdf
Maria, an experienced shipping clerk, can fill a certain order in 11.pdf
infomalad
 
List the problems that can be efficiently solved by Evolutionary P.pdf
List the problems that can be efficiently solved by Evolutionary P.pdfList the problems that can be efficiently solved by Evolutionary P.pdf
List the problems that can be efficiently solved by Evolutionary P.pdf
infomalad
 
Implement the insertFirst member function of the LinkedList class . .pdf
Implement the insertFirst member function of the LinkedList class . .pdfImplement the insertFirst member function of the LinkedList class . .pdf
Implement the insertFirst member function of the LinkedList class . .pdf
infomalad
 
I need to get a 910 in order to pass this and I have 40 mins from n.pdf
I need to get a 910 in order to pass this and I have 40 mins from n.pdfI need to get a 910 in order to pass this and I have 40 mins from n.pdf
I need to get a 910 in order to pass this and I have 40 mins from n.pdf
infomalad
 
If related parties complete a qualified like-kind exchange, how long.pdf
If related parties complete a qualified like-kind exchange, how long.pdfIf related parties complete a qualified like-kind exchange, how long.pdf
If related parties complete a qualified like-kind exchange, how long.pdf
infomalad
 
How does an organization socialize an individualHow ATM(automated.pdf
How does an organization socialize an individualHow ATM(automated.pdfHow does an organization socialize an individualHow ATM(automated.pdf
How does an organization socialize an individualHow ATM(automated.pdf
infomalad
 
Homework Develop a strategylies) to get a house. Consider possible h.pdf
Homework Develop a strategylies) to get a house. Consider possible h.pdfHomework Develop a strategylies) to get a house. Consider possible h.pdf
Homework Develop a strategylies) to get a house. Consider possible h.pdf
infomalad
 
Given a definition of a group Given a definition of a group.pdf
Given a definition of a group Given a definition of a group.pdfGiven a definition of a group Given a definition of a group.pdf
Given a definition of a group Given a definition of a group.pdf
infomalad
 
Given the indexed collection of denumerable sets A_i with i N, prov.pdf
Given the indexed collection of denumerable sets A_i with i  N,  prov.pdfGiven the indexed collection of denumerable sets A_i with i  N,  prov.pdf
Given the indexed collection of denumerable sets A_i with i N, prov.pdf
infomalad
 
give an example of a successful progect thats ben done by a virtual .pdf
give an example of a successful progect thats ben done by a virtual .pdfgive an example of a successful progect thats ben done by a virtual .pdf
give an example of a successful progect thats ben done by a virtual .pdf
infomalad
 
File name a2.cppTaskFor this assignment, you are required to ei.pdf
File name a2.cppTaskFor this assignment, you are required to ei.pdfFile name a2.cppTaskFor this assignment, you are required to ei.pdf
File name a2.cppTaskFor this assignment, you are required to ei.pdf
infomalad
 
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdf
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdfExplain in detail the DTE-DCE TransmissionSolutionData commun.pdf
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdf
infomalad
 
Find an example of a real project with a real project manager. The pr.pdf
Find an example of a real project with a real project manager. The pr.pdfFind an example of a real project with a real project manager. The pr.pdf
Find an example of a real project with a real project manager. The pr.pdf
infomalad
 
Discuss the importance of security and what elements need to be addr.pdf
Discuss the importance of security and what elements need to be addr.pdfDiscuss the importance of security and what elements need to be addr.pdf
Discuss the importance of security and what elements need to be addr.pdf
infomalad
 
Define financial engineering in terms of how to change the risk-retu.pdf
Define financial engineering in terms of how to change the risk-retu.pdfDefine financial engineering in terms of how to change the risk-retu.pdf
Define financial engineering in terms of how to change the risk-retu.pdf
infomalad
 
As a result of total quality management, organizational changes in t.pdf
As a result of total quality management, organizational changes in t.pdfAs a result of total quality management, organizational changes in t.pdf
As a result of total quality management, organizational changes in t.pdf
infomalad
 
Complete and balance the following redox equation. Show all work and.pdf
Complete and balance the following redox equation. Show all work and.pdfComplete and balance the following redox equation. Show all work and.pdf
Complete and balance the following redox equation. Show all work and.pdf
infomalad
 

More from infomalad (20)

Operating systems have to balance the conflicting goals of convenien.pdf
Operating systems have to balance the conflicting goals of convenien.pdfOperating systems have to balance the conflicting goals of convenien.pdf
Operating systems have to balance the conflicting goals of convenien.pdf
 
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdfPARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
PARTI PHILOSOPHY AND CONCEPTS FLEXIBLE BENEFITS SYSTEM IMPLEMENTATION.pdf
 
On SQL Managment studioThis lab is all about database normalizatio.pdf
On SQL Managment studioThis lab is all about database normalizatio.pdfOn SQL Managment studioThis lab is all about database normalizatio.pdf
On SQL Managment studioThis lab is all about database normalizatio.pdf
 
Maria, an experienced shipping clerk, can fill a certain order in 11.pdf
Maria, an experienced shipping clerk, can fill a certain order in 11.pdfMaria, an experienced shipping clerk, can fill a certain order in 11.pdf
Maria, an experienced shipping clerk, can fill a certain order in 11.pdf
 
List the problems that can be efficiently solved by Evolutionary P.pdf
List the problems that can be efficiently solved by Evolutionary P.pdfList the problems that can be efficiently solved by Evolutionary P.pdf
List the problems that can be efficiently solved by Evolutionary P.pdf
 
Implement the insertFirst member function of the LinkedList class . .pdf
Implement the insertFirst member function of the LinkedList class . .pdfImplement the insertFirst member function of the LinkedList class . .pdf
Implement the insertFirst member function of the LinkedList class . .pdf
 
I need to get a 910 in order to pass this and I have 40 mins from n.pdf
I need to get a 910 in order to pass this and I have 40 mins from n.pdfI need to get a 910 in order to pass this and I have 40 mins from n.pdf
I need to get a 910 in order to pass this and I have 40 mins from n.pdf
 
If related parties complete a qualified like-kind exchange, how long.pdf
If related parties complete a qualified like-kind exchange, how long.pdfIf related parties complete a qualified like-kind exchange, how long.pdf
If related parties complete a qualified like-kind exchange, how long.pdf
 
How does an organization socialize an individualHow ATM(automated.pdf
How does an organization socialize an individualHow ATM(automated.pdfHow does an organization socialize an individualHow ATM(automated.pdf
How does an organization socialize an individualHow ATM(automated.pdf
 
Homework Develop a strategylies) to get a house. Consider possible h.pdf
Homework Develop a strategylies) to get a house. Consider possible h.pdfHomework Develop a strategylies) to get a house. Consider possible h.pdf
Homework Develop a strategylies) to get a house. Consider possible h.pdf
 
Given a definition of a group Given a definition of a group.pdf
Given a definition of a group Given a definition of a group.pdfGiven a definition of a group Given a definition of a group.pdf
Given a definition of a group Given a definition of a group.pdf
 
Given the indexed collection of denumerable sets A_i with i N, prov.pdf
Given the indexed collection of denumerable sets A_i with i  N,  prov.pdfGiven the indexed collection of denumerable sets A_i with i  N,  prov.pdf
Given the indexed collection of denumerable sets A_i with i N, prov.pdf
 
give an example of a successful progect thats ben done by a virtual .pdf
give an example of a successful progect thats ben done by a virtual .pdfgive an example of a successful progect thats ben done by a virtual .pdf
give an example of a successful progect thats ben done by a virtual .pdf
 
File name a2.cppTaskFor this assignment, you are required to ei.pdf
File name a2.cppTaskFor this assignment, you are required to ei.pdfFile name a2.cppTaskFor this assignment, you are required to ei.pdf
File name a2.cppTaskFor this assignment, you are required to ei.pdf
 
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdf
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdfExplain in detail the DTE-DCE TransmissionSolutionData commun.pdf
Explain in detail the DTE-DCE TransmissionSolutionData commun.pdf
 
Find an example of a real project with a real project manager. The pr.pdf
Find an example of a real project with a real project manager. The pr.pdfFind an example of a real project with a real project manager. The pr.pdf
Find an example of a real project with a real project manager. The pr.pdf
 
Discuss the importance of security and what elements need to be addr.pdf
Discuss the importance of security and what elements need to be addr.pdfDiscuss the importance of security and what elements need to be addr.pdf
Discuss the importance of security and what elements need to be addr.pdf
 
Define financial engineering in terms of how to change the risk-retu.pdf
Define financial engineering in terms of how to change the risk-retu.pdfDefine financial engineering in terms of how to change the risk-retu.pdf
Define financial engineering in terms of how to change the risk-retu.pdf
 
As a result of total quality management, organizational changes in t.pdf
As a result of total quality management, organizational changes in t.pdfAs a result of total quality management, organizational changes in t.pdf
As a result of total quality management, organizational changes in t.pdf
 
Complete and balance the following redox equation. Show all work and.pdf
Complete and balance the following redox equation. Show all work and.pdfComplete and balance the following redox equation. Show all work and.pdf
Complete and balance the following redox equation. Show all work and.pdf
 

Recently uploaded

"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Po-Chuan Chen
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
Peter Windle
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 

Recently uploaded (20)

"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Embracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic ImperativeEmbracing GenAI - A Strategic Imperative
Embracing GenAI - A Strategic Imperative
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 

How innovative offerings gain acceptance within market segmentsH.pdf

  • 1. How innovative offerings gain acceptance within market segments How innovative offerings gain acceptance within market segments Solution In the face of cut-throat competition in today’s world, producers are expected to stay ahead if each other but offering something new to the customers. This requires constant innovation offerings that make way into the market through two ways: Diffusion and Adoption. The innovation in a product or service can be very small, or very large so as to change the structure of the whole product or service. After the innovation has been done, two factors play an important role: (i) Diffusion: This deals with the question of whether at all the innovated offering (product/service) would be accepted by the market segment (ii) Adoption: If the answer to ‘diffusion’ is ‘yes’ then this deals with how fast the innovative product or service offering would be accepted into the market segment. Diffusion is seen from a macro point of view wherein focus is put on creating awareness about the new product/service offering so that it gets accepted in the market segment. It is the process by which an innovative offering either is absorbed into the market or is not accepted in the market segment. This process is carried out mainly through communication by mass media, sales persons, word-of-mouth advertisement, etc. There is a target market that needs to be addressed within a specific period of time. Typically there are 4 elements of diffusion: Adoption on the other hand is seen from a micro point of view wherein stress is put on the various stages that a potential consumer goes through while accepting or rejecting the innovative offering, after is has been introduced in the market segment. Sometimes it may so happen that an innovative offering was there in the market but the consumer was unaware of it. This is where advertisement and selling strategies play extremely important roles. There are 5 factors that influence adoption: Thus, the above two processes are the ways through which innovative offerings gain acceptance within market segments.