This document provides guidance on developing a personal brand statement. It instructs the reader to reflect on how they are generally described, what they are known for, and what sets them apart from peers. With this information, the reader is told to craft a short statement describing themselves in an appealing way and get feedback from respected individuals. The statement should then be revised based on the feedback and added to the reader's career files.

1. Chapter 2: Know Yourself to Market Yourself
Your Career: How to Make It Happen, 9e 17
CAREER ACTION WORKSHEET
2-5 Develop Your Personal Brand Statement
Use the information in Career Action Worksheets 2-1 to 2-4 to answer these questions.
1. What one or two words describe what you do in general terms? (examples: thinker,
doer, innovator, educator, caring person, organizer, actor, designer, worker)
2. What are you known for? (examples: delivering results despite challenges, balancing
multiple priorities, being driven to finish tasks, knowing the right flavor combination,
having a eye for color, helping the team work together in harmony)
3. What sets you apart from your peers? (examples: speed, thoroughness, kindness,
gentleness, logic)
Weave these words into a short statement that describes you in a way that is
appealing. See the examples in Figure 2-5 on page 36.
Share your statement with two people whose point of view you respect and value. Ask
them these questions:
• Does this statement describe me accurately? How could I improve it?
• Can you think of situations when you have seen me demonstrate this statement?
• If I were to write another statement, what characteristics should I include?
Rewrite your Personal Brand Statement based on what you learned from these
discussions.
Add your completed work to the “About Me” section of your Career Builder Files.
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Doer, organizer, worker
Knowing what needs to be done and doing it before being prompted.
I'm a dedicated and loyal, I'm thorough with an eye for detail.
I'm a very competitive person when it comes to business. You could also call me a futurist I use technology to my advantage.