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Field to Market: What is Sustainable Agriculture?
Illinois Soybean Association July 2012

Catherine Campbell, Consultant, Field to Market,
The Keystone Alliance for Sustainable Agriculture




                                                    1
Who is Field to Market?
• Collaborative Stakeholder Group
   – Bringing together the full supply chain
   – Includes producers
• Commodities Focused
   – Unique supply chains and traceability issues
• Develop science- and outcomes-based measures
   – Identify the key indicators for sustainability
   – Measure broad-scale trends and field-scale outcomes
• Scale and implement metrics for supply chain
  sustainability programs

                                                           2
Field to Market Membership
How We Define Sustainable Agriculture
• Meeting the needs of the present while
  improving the ability of future generations to
  meet their own needs
  – Increasing productivity to meet future food and
    fiber demands
  – Improving the environment and human health
  – Improving the social and economic well-being of
    agricultural communities
Deliverables: What We Are Doing




   Grower Fieldprints:       Supply chain
                                                     National indicators
       Individual              projects:
                                                          report:
    opportunities for     Direct engagement
      continuous                                     Documentation of
                             in continuous
     improvement                                       overall trends
                             improvement
                          Public data and models
                         Collaboratively developed
                              Outcomes based
National Indicators Report
               •   Outcomes based
               •   Practice/technology neutral
 Criteria      •
               •
                   Transparent and credible science
                   On-farm production outcomes within a
                   grower’s control


               • Crops: corn, cotton, potatoes, rice,
                 soybeans, and wheat (2012)

Data &         • Indicators : land use, soil use, irrigation
                 water, energy use, green house gas
                 emissions in socio-economic added in 2012
Methods        • Analyzed publicly available data ,1980-2011;
                 U.S. national-scale indicators
               • Peer reviewed
Soybean Results
  Index of Per Bushel Resource Impacts to Produce Soybeans
  (United States, Year 2000 = 1)                      Land Use                               Improved:
Year                        2000 * Unit - per Bushel  2.2                                    • All per bushel
Land Use                      0.027 Planted Acres     2.0
Soil Erosion                  0.131 Tons              1.8                                      measures
Irrigation Water Applied      0.766 Acre Inches       1.6
Energy                       70,669 Btus              1.4                                    • All soil erosion
Greenhouse Gases               15.1 Pounds CO e       1.2
* Five-year average 1996 - 2000
                                            2

                                                      1.0                     Soil Erosion     measures
                                                      0.8
                                                      0.6                                    • Yield and total
                                      Greenhouse
                                                      0.4                                      production
                                       Gases          0.2
                 5 Yr. Avg. 1980 - 84                 0.0
              5 Yr. Avg. 1987 - 91
              5 Yr. Avg. 1997 - 01                                                           Increased:
              5 Yr. Avg. 2007 - 11                                                           • Total land use
                                                                                             • Total irrigation
 Note: Data are presented in index form, where the year
                                                                                                water applied
 2000 = 1 and a 0.1 point change is equal to a 10% difference.
 Index values allow for comparison of change across Energy                                   • Total energy use
                                                                 Irrigation Water Applied
 multiple dimensions with differing units of measure.
                                                                                             • Total GHG
                                                                                                emissions


                                                                                                              7
A Closer Look
Soybean Results: Irrigation Water Applied




     TOTAL                     PER ACRE                   PER BUSHEL

   • Per acre irrigation water applied has been flat over most of the
     study period

   • Per bushel soil irrigation water applied decreased 42% but has
     leveled off in recent years


                                                                        9
U.S. Producers Have a Great Story to Tell…
• Efficiency gains over time, along with increased production
• Improvements on a number of economic and social indicators

As well as opportunities for continued
improvement
• Pace of improvement has slowed over the study
  period
• Conservation Reserve Program contracts are
  expiring and prices are making production on
  those acres more economically viable

                                                            10
The Fieldprint Calculator:
Measuring Field Level Outcomes and Identifying
Opportunities for Improvement




                                                 11
What is the Fieldprint Calculator?
• Free online education tool for row crop farmers that
  indexes their agronomics and practices to a Fieldprint
• Helps growers evaluate their farming decisions and
  compare their sustainability performance
  – In the areas of:                   – Against:
     •   Land use                            • Their own fields
     •   Soil conservation                   • Their own performance over
     •   Soil carbon                           time
     •   Water use                           • County, state and national
     •   Energy use                            averages
     •   Greenhouse gas emissions
     •   Water Quality and Biodiversity in development
Fieldprint Calculator Start Page




                                   13
Fieldprint Calculator Summary Page




                                     14
Field to Market Calculator Pilot Projects
              • Demonstrate use of calculator on
                the ground to test utility at the
                grower level and through the
                supply chain
              • Currently 6 member-led pilots
                engaging farmers across
                geographies, crops, and supply
                chains
              • Over approximately 300 farmers
                    engaged
Pilot Program Goals and Outcomes
• Establish baselines
• Continuous monitoring
• Implementation and documentation of
  change of practices
• Life Cycle Analysis
• Program education
• Relationship-building
Nebraska Corn Pilot:
                        -        Collaboration
 Objective:
 • Using FTM tools and resources to complete the carbon and water footprints for
    Kellogg’s Frosted Flakes supply chain by capturing the grower link and to collect
    the necessary data to raise the Fieldprint Calculator to a higher level of
    functionality
Process:
• Establish a representative grower database
    • 22 growers representing 35-40% of Crete corn grind (40,000 acres)
• Additional participation and support of:
    •   National Resource and Conservation Service (NRCS)
    •   National Corn Growers Association (NCGA)
    •   Nebraska Corn Board
    •   University of Nebraska Extension Service
• Collect data from farm production of corn.                                   17
Nebraska Food Chain Pilot:
 Greenhouse Gas Emissions & Water Usage

                    Ag                      Intermediate     Food
    Inputs                    Aggregation                                 Distribution   Consumption
                 Production                 Processing     Processing

   Seed
 Fertilizer



      Grower
      3,062 Short Tons GHG    4,764 Short Tons GHG              53,594 Short Tons GHG
      458,348,017 Gal Water     5,420,270 Gal Water              232,145,565 Gal Water




Total 2009 Greenhouse Gas Emissions = 62,533 Short Tons
         Total 2009 Water Usage = 695,913,852 Gal
                                                                                                18
Energy Use Efficiency




                        19
Irrigation Water Use Efficiency
Irrigated Corn Crete Nebraska, 2009
(Inches of irrigation water)                                                                                 (Bushels)
14.0                                                                                                             300.0

                       Water Applied (left axis)           Irrigated Yield per Acre (right axis)
12.0
                                                                                                                 250.0

10.0
                                                                                                                 200.0

 8.0
                                                                                                                 150.0
 6.0

                                                                                                                 100.0
 4.0

                                                                                                                 50.0
 2.0


 0.0                                                                                                             0.0
        7    13 19     2       20   9   10 11 15      5   3    4      8    14 17        1     6    16 22 12 18
                                                   Grower ID                                                             20
Irrigated Corn 2009, Crete Nebraska –
Average Field Print and Grower ID No. 1


  Grower ID - 1       Score
  Land Use                 89
  Soil Conservation       154
  Irrigation Water         71
  Energy                  101
  Greenhouse Gases        103
  Soil Carbon             200




                                          21
Pilot Feedback
 “I’ll tell you, I wish I had this tool when I first started
 my position here at the District. It’s a great way to
 get to know growers and local operations and to get
 a conversation started. I’m making more in-roads
 with the Fieldprinting project, than I have with much
 of the previous outreach I’ve done. If it’s used as
 nothing more than an outreach tool, it’s a winner.”

 – Jared Foster, Van Buren Conservation District/Paw-Paw pilot
Path Forward
                       •   Acknowledge preferences
                       •   Respect differences
                       •   Listen
                       •   Learn
                       •   Exert leadership
                       •   Move ahead together


Microsoft
For More Information
• www.fieldtomarket.org
   – Report, Calculator, and more!

• Catherine Campbell, Consultant
   – 970-513-5803; ccampbell@keystone.org
• Fred Luckey, Chairman
   – 314-409-7822; fred.luckey@fieldtomarket.org

• Julie Shapiro, Facilitator
   – 970-513-5830; jshapiro@keystone.org


                                                   24   24
Questions?


             25

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Catherine Campbell

  • 1. Field to Market: What is Sustainable Agriculture? Illinois Soybean Association July 2012 Catherine Campbell, Consultant, Field to Market, The Keystone Alliance for Sustainable Agriculture 1
  • 2. Who is Field to Market? • Collaborative Stakeholder Group – Bringing together the full supply chain – Includes producers • Commodities Focused – Unique supply chains and traceability issues • Develop science- and outcomes-based measures – Identify the key indicators for sustainability – Measure broad-scale trends and field-scale outcomes • Scale and implement metrics for supply chain sustainability programs 2
  • 3. Field to Market Membership
  • 4. How We Define Sustainable Agriculture • Meeting the needs of the present while improving the ability of future generations to meet their own needs – Increasing productivity to meet future food and fiber demands – Improving the environment and human health – Improving the social and economic well-being of agricultural communities
  • 5. Deliverables: What We Are Doing Grower Fieldprints: Supply chain National indicators Individual projects: report: opportunities for Direct engagement continuous Documentation of in continuous improvement overall trends improvement Public data and models Collaboratively developed Outcomes based
  • 6. National Indicators Report • Outcomes based • Practice/technology neutral Criteria • • Transparent and credible science On-farm production outcomes within a grower’s control • Crops: corn, cotton, potatoes, rice, soybeans, and wheat (2012) Data & • Indicators : land use, soil use, irrigation water, energy use, green house gas emissions in socio-economic added in 2012 Methods • Analyzed publicly available data ,1980-2011; U.S. national-scale indicators • Peer reviewed
  • 7. Soybean Results Index of Per Bushel Resource Impacts to Produce Soybeans (United States, Year 2000 = 1) Land Use Improved: Year 2000 * Unit - per Bushel 2.2 • All per bushel Land Use 0.027 Planted Acres 2.0 Soil Erosion 0.131 Tons 1.8 measures Irrigation Water Applied 0.766 Acre Inches 1.6 Energy 70,669 Btus 1.4 • All soil erosion Greenhouse Gases 15.1 Pounds CO e 1.2 * Five-year average 1996 - 2000 2 1.0 Soil Erosion measures 0.8 0.6 • Yield and total Greenhouse 0.4 production Gases 0.2 5 Yr. Avg. 1980 - 84 0.0 5 Yr. Avg. 1987 - 91 5 Yr. Avg. 1997 - 01 Increased: 5 Yr. Avg. 2007 - 11 • Total land use • Total irrigation Note: Data are presented in index form, where the year water applied 2000 = 1 and a 0.1 point change is equal to a 10% difference. Index values allow for comparison of change across Energy • Total energy use Irrigation Water Applied multiple dimensions with differing units of measure. • Total GHG emissions 7
  • 8. A Closer Look Soybean Results: Irrigation Water Applied TOTAL PER ACRE PER BUSHEL • Per acre irrigation water applied has been flat over most of the study period • Per bushel soil irrigation water applied decreased 42% but has leveled off in recent years 9
  • 9. U.S. Producers Have a Great Story to Tell… • Efficiency gains over time, along with increased production • Improvements on a number of economic and social indicators As well as opportunities for continued improvement • Pace of improvement has slowed over the study period • Conservation Reserve Program contracts are expiring and prices are making production on those acres more economically viable 10
  • 10. The Fieldprint Calculator: Measuring Field Level Outcomes and Identifying Opportunities for Improvement 11
  • 11. What is the Fieldprint Calculator? • Free online education tool for row crop farmers that indexes their agronomics and practices to a Fieldprint • Helps growers evaluate their farming decisions and compare their sustainability performance – In the areas of: – Against: • Land use • Their own fields • Soil conservation • Their own performance over • Soil carbon time • Water use • County, state and national • Energy use averages • Greenhouse gas emissions • Water Quality and Biodiversity in development
  • 14. Field to Market Calculator Pilot Projects • Demonstrate use of calculator on the ground to test utility at the grower level and through the supply chain • Currently 6 member-led pilots engaging farmers across geographies, crops, and supply chains • Over approximately 300 farmers engaged
  • 15. Pilot Program Goals and Outcomes • Establish baselines • Continuous monitoring • Implementation and documentation of change of practices • Life Cycle Analysis • Program education • Relationship-building
  • 16. Nebraska Corn Pilot: - Collaboration Objective: • Using FTM tools and resources to complete the carbon and water footprints for Kellogg’s Frosted Flakes supply chain by capturing the grower link and to collect the necessary data to raise the Fieldprint Calculator to a higher level of functionality Process: • Establish a representative grower database • 22 growers representing 35-40% of Crete corn grind (40,000 acres) • Additional participation and support of: • National Resource and Conservation Service (NRCS) • National Corn Growers Association (NCGA) • Nebraska Corn Board • University of Nebraska Extension Service • Collect data from farm production of corn. 17
  • 17. Nebraska Food Chain Pilot: Greenhouse Gas Emissions & Water Usage Ag Intermediate Food Inputs Aggregation Distribution Consumption Production Processing Processing Seed Fertilizer Grower 3,062 Short Tons GHG 4,764 Short Tons GHG 53,594 Short Tons GHG 458,348,017 Gal Water 5,420,270 Gal Water 232,145,565 Gal Water Total 2009 Greenhouse Gas Emissions = 62,533 Short Tons Total 2009 Water Usage = 695,913,852 Gal 18
  • 19. Irrigation Water Use Efficiency Irrigated Corn Crete Nebraska, 2009 (Inches of irrigation water) (Bushels) 14.0 300.0 Water Applied (left axis) Irrigated Yield per Acre (right axis) 12.0 250.0 10.0 200.0 8.0 150.0 6.0 100.0 4.0 50.0 2.0 0.0 0.0 7 13 19 2 20 9 10 11 15 5 3 4 8 14 17 1 6 16 22 12 18 Grower ID 20
  • 20. Irrigated Corn 2009, Crete Nebraska – Average Field Print and Grower ID No. 1 Grower ID - 1 Score Land Use 89 Soil Conservation 154 Irrigation Water 71 Energy 101 Greenhouse Gases 103 Soil Carbon 200 21
  • 21. Pilot Feedback “I’ll tell you, I wish I had this tool when I first started my position here at the District. It’s a great way to get to know growers and local operations and to get a conversation started. I’m making more in-roads with the Fieldprinting project, than I have with much of the previous outreach I’ve done. If it’s used as nothing more than an outreach tool, it’s a winner.” – Jared Foster, Van Buren Conservation District/Paw-Paw pilot
  • 22. Path Forward • Acknowledge preferences • Respect differences • Listen • Learn • Exert leadership • Move ahead together Microsoft
  • 23. For More Information • www.fieldtomarket.org – Report, Calculator, and more! • Catherine Campbell, Consultant – 970-513-5803; ccampbell@keystone.org • Fred Luckey, Chairman – 314-409-7822; fred.luckey@fieldtomarket.org • Julie Shapiro, Facilitator – 970-513-5830; jshapiro@keystone.org 24 24

Editor's Notes

  1. Fieldprint Calculator, a free, online tool to help growers analyze their operations and help the supply chain explain how food is producedNational Report on environmental and socioeconomic trends over time for U.S. commodity cropsPilot programs – field level – using the Fieldprint Calculator to provide value to growers and provide insight into building supply chain sustainability programs
  2. In 2009, Field to Market introduced the Environmental Resource Indicators Report, which indicated that production agriculture has been increasing its efficiency over time.Using available data, the report evaluated national-scale metrics from 1987 to 2007 for land use, water use, energy use, soil loss, and climate impact and generated initial benchmarks for corn, soybean, cotton and wheatproduction. The study evaluates both overall resource use, as well as resource efficiency to demonstrate the positive change in each crop’s “fieldprint” over the past two decades. The report looks at the outcomes that have resulted in farmers implementing a variety of production practices, versus studying the practices themselves.
  3. Average total decrease -28%Average per acre decrease per acre -41%Average per bushel decrease of -66%
  4. Total water use increased 271%, incidence of irrigation in soybeans is low, increasing from 4% in 1980 to 9 percent in 2011Per acre decreased 9%Per bushel decreased 42%
  5. Growers enter information about their field practices
  6. Users can compare their own results to county, state, and national benchmarks and print a report of their results
  7. Steve