This post is created to increase the understanding of referral codes with the help of an example and strategies to increase referral marketing campaign.

1. What is Referral Code?
Referral code is a unique code assigned to members who enroll in for a
referral campaign, learn more about referral code by visiting
invitereferrals blog.

2. Referral Code Benefits.

3. What is Referral Code
• A referral code is a unique code that every referrer shares with their friends
during a referral campaign. Every referral code is unique for every individual who
has enrolled in the referral program of a company.
• The smooth working of a referral program is only possible if referral code is in
action. Because every referral share needs tracking (for who shared the link with
whom and how many times) and doing it manually can get clumsy.
• As we know, the running of a referral program plays a crucial role in the growth of
the company. Referral programs are way more effective than traditional
advertisements and cost much less. According to Nielsen’s report, 92% of people
trust the word of their peers and then only trust a product to buy.
• Thus it is essential to make a referral program success, and referral codes play a
vital role in it.
• Let us now learn in detail.

4. What is the Referral Code?
• A referral code is a number, alphabet, or maybe an alphanumeric
code assigned to every referrer for sharing of the referral link.
• The code assigned to every referrer is unique for everyone. Every
referral campaign comes with some incentives or rewards. Thus, it
becomes a necessity to provide different codes for all individuals.
• To give out the rewards to the deserving individual’s code is very
important. Manual entries of the shred referral links and the codes
can get tricky sometimes (running referral program on a large scale),
which can often lead to blunders.

6. • Are Referral Link and Referral Code Similar?
• No, referral code and referral link are two different entities but can only work
together.
• Types of Referral Program Code
• There are various types of referral codes that can be used by creating an
interactive referral program. But beforehand, we will learn how the referral
program works.
• Step 1: the company will create a referral program “Refer-a-friend and get $200
amazon gift card.”
• Step 2: The customer visits the company’s web page and signs in to the referral
program.
• Step 3: when the user will sign in, they will get a referral link with a unique code
to share over different social platforms with their friends.
• Step 4: once the user will share the link with their friends, their friends will sign
up.
• Step 5: the company will get notified, and the referrer then can avail of their
reward/incentive.

7. The following are the various referral program
codes that be taken in use:

8. Customized Codes
• As you can see in the example below, this is the referral program
of Alteration Specialists. They have a feature of customized referral
links, where customers can create a code the way they like. It creates
a sense of personalization when they share the code with their
friends.
• Link with the Numeric Referral Code
• As I mentioned earlier in this blog, that referral code can be numeric
or alphanumeric. Here Biryani by Kilo has created a referral program
where they assign all individuals the unique referral code. And that
unique code is all numeric.

9. Link with the Numeric Referral Code
• As I mentioned earlier in this blog, that referral code can be numeric
or alphanumeric. Here Biryani by Kilo has created a referral program
where they assign all individuals the unique referral code. And that
unique code is all numeric.
•

10. Random Code without the Link
• Here in their referral program, Spa Nation has created a code that is
not attached to any referral link and comes with a unique and random
code. Usually, to use such types of codes (with no links), customers
have to enter the code manually in the application.
• Note: Referral code and referral link are two different entities but can
only work together.
•

11. How to create Referral Codes
• Keep the code short and unique.
• The Zeros (0) & O’s confuses people. Thus avoid using them.
• Similarly, upper case I’s and lowercase L’s (l) confuses people, avoid
them too.
• Let people create customized and personalized codes, as it creates a
sense of personalization.
•

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