This document discusses Microsoft Lync as a replacement for PBX and VoIP systems. It provides an overview of Catapult Systems, a Microsoft consulting company, and their experience in delivering Unified Communications solutions using Microsoft technologies. The document demonstrates how Lync can provide a powerful replacement for traditional phone systems through its integration of instant messaging, conferencing, voice, and mobility features in one platform. It also highlights how Lync deployed in the cloud or on-premises can help businesses reduce expenses compared to traditional phone systems.

1. Microsoft Lync
A Powerful Replacement for PBX/VoIP Systems

2. Company Overview
 Private company founded in 1993
 300+ employees
 We’ve delivered over 4,000
client engagements
 Eight US Domestic offices:
– Austin – San Antonio
– Dallas – Tampa
– Denver – Washington D.C.
– Houston – Phoenix

3. Who We Are
“The Microsoft Consulting Company”
 Microsoft National Systems Integrator (NSI)
 100% Microsoft focused
 We provide:
 Unified Communications
 Development
 Integration
 Infrastructure
 Managed Services
 Creative Services
 Mobile Solutions

4. Introductions
Joe Stocker, MCITP Office 365 & Enterprise Admin
Director of Managed Services and IT, Catapult Systems
As the Director of Managed Services, Joe oversees all of Catapult’s IT and
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managed services offerings (Lync, Exchange, SQL and SharePoint)
• Lync & Office 365 Technology Adoption Program (TAP)
• Microsoft Virtual Technology Solutions Professional VTSP
• Member of MSFT iPAC (Infrastructure Partner Advisory Council)
400,000+

5. Agenda
 Introduction to Microsoft’s Solution
 Demo
 What about the Cloud?
 Can Microsoft Really…
– Replace my PBX
– Replace my VoIP solution
– Reduce my Expenses

6. Ennis Paint Video Case Study

7. Disconnected Communications
• 60 % of business phone calls
go to voicemail
• Average IW worker gets 51
messages a day in 7 different
places
• Workers have to look up a
number for 50% of their calls
• 67% of business IM session
transitions to a phone call

8. The Microsoft Solution

9. The Microsoft Solution - Approach

10. The Microsoft Solution - Components
 Microsoft’s Unified Communications Platform is comprised of:

11. The Microsoft Solution – Components (2)
 Microsoft’s Unified Communications Platform is comprised of:

12. The Microsoft Solution – User Centered Approach
• Built-in Audio, Video, and Web Conferencing
• Executives LOVE Click to Dial:
• From Outlook Contacts
Click to Call VoIP • From SharePoint
• From any Web Page

13. Demo…

14. Extensibility

15. The Microsoft Solution – True Extensibility
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16. What about the cloud?

17. Microsoft’s Cloud Solution for UC:
Lync Online & Exchange Online Unified Messaging
Deliver Lync based on your business priorities
• Predictable costs, fast deployment, and up-to-date software
• Hybrid deployment: Lync Server on-premises (w/ PBX replace) with Exchange Online and SharePoint Online
Instant Messaging Conferencing Voice PBX Replace
(A/V/Web)
Lync Online
(Cloud) Now Now *FY12 Futures
Lync Server
(On-prem) Now Now Now Now
*Lync Online will soon offer Voice in the Cloud through Open Interoperability Program

18. Open Interoperability Forum
Independent Testing and Qualification of Gateways, PBXs and SIP Trunking Services
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19. Customer Examples
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20. Cloud Productivity Momentum & Business Impact

21. Mobility

22. The Microsoft Solution – Anywhere Access

23. Choice

25. Enterprise Class Features

26. The Microsoft Solution - Enterprise Class Features
Key Features
• Survivable branch server or appliance
• Data center resiliency
• Call admission control
• Call Park
• Announcement service
• Media bypass
• E-911 for North America
• Response group
• Malicious Call Trace
• Unassigned Number routing
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27. Enterprise Voice - PBX Replacement Options
Lync Server 2010 offers customers multiple options to experience voice
• Replace the PBX with a complete UC solution
Replace • Lync 2010 meets enterprise telephony requirements.
• Connect to the PSTN via a SIP Trunk or gateway, and connect to any PBX during transition
• Enhance the PBX with Full UC
• PBX phone left in place for transition, often with Simultaneous ringing used to have both
Communicator and PBX phone ring.
Enhance • Click-to-call
• Remote Access
• Mobile access
• Add conferencing, presence & IM to the PBX
• Audio, video, and web conferencing using Lync or audio and web conferencing using their
Add existing PBX phone. New “Join From” feature rings the user’s PBX phone automatically.
• Gives organization the option to easily enable the voice capability in the future, but does
not provide full UC capabilities such as mobile voice.
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28. Microsoft is in the Leaders Quadrant
Gartner Magic Quadrant
for Unified
Communications, 2010

29. Cost Savings

30. Save Money Through Converged Communications
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31. Help Me Quantify All of That

32. Catapult’s Internal Cost Savings
Monthly Cost for all 6 Locations Before After
Phone and Data lines $5,200 $4,000
Conference Calls $5,000 $0
Long Distance $900 $300
PBX Lease $4,000 $0
3rd party vendors servicing PBX equipment $1,000 $0
Total $16,100 *$4,300
*Does not include licensing costs

33. Can Microsoft – Replace My VoIP Solution
 In Contrast to Competitive Solutions, Microsoft’s Unified
Communications Platform is:
 Affordable
 Capable
 Open

34. Sample Microsoft cost advantage over Cisco
* CAPEX costs estimates based on a sample Microsoft UC Business value tool
scenario https://roianalyst.alinean.com/msft/AutoLogin.do?d=112619043
97874363

35. Role Based Access Control in Lync Server
Underlying Active
Role Tasks allowed
Directory Group
Can perform all administrative tasks and modify all settings, including creating
CsAdministrator roles and assigning users to roles. Can expand a deployment by adding new sites, CS Administrators
pools, and services.
Can enable and disable users for Lync Server, move users and assign existing
CsUserAdministrator CS User Administrators
policies to users. Cannot modify policies.
CsVoiceAdministrator Can create, configure, and manage voice-related settings and policies. CS Voice Administrators
Can manage, monitor, and troubleshoot servers and services. Can prevent new
CsServerAdministrator connections to servers, stop and start services, and apply software updates. CS Server Administrators
Cannot make changes with global configuration impact.
Can view the deployment, including user and server information, in order to CS View-Only
CsViewOnlyAdministrator
monitor deployment health. Administrators
Can view the deployment, including user's properties and policies. Can run specific
CsHelpDesk troubleshooting tasks. Cannot change user properties or policies, server CS HelpDesk
configuration, or services.
CS Archiving
CsArchivingAdministrator Can modify archiving configuration and policies.
Administrators
CS Response Group
CsResponseGroupAdministrator Can manage the configuration of the Response Group application within a site.
Administrators
Lowest level of rights for Enhanced 9-1-1 (E9-1-1) management, including creating
CsLocationAdministrator E9-1-1 locations and network identifiers, and associating these with each other. CS Location Administrators
This role is always assigned with a global scope.

36. Next Steps…
Catapult offers a Lync Proof of Concept
• Up to 100 users
• 80 hours
• Integrates with your systems

37. Thank you!
Joe Stocker, Director of Managed Services and IT
Catapult Systems
Joe.Stocker@catapultsystems.com