A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
How to Create a Brand Mythology for L'Oréal's Kérastase Salon ProductDexter King, MBA
A concise marketing strategy deck on how to create a brand mythology for a luxury haircare brand. A mythology (or ethos or story) is key to establishing desire in people who will become your loyal customers.
For students #InnovatorsOnly.
Introducing our new multifield innovation competition that makes meaningful changes for you and for all. Play. Experiment. Innovate by joining Brandstorm 2017
Presented on February 4, 2015. Western Carolina MBA 641.
1989 L'Oreal introduced the Plenitude skincare line in the US. After a full year on market, Plenitude achieved sales goals but posted a loss. After Plenitude experienced a four year sales plateau.
This presentation explores possible reasons for sales slump and strategies to move the bottom line.
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
24 years of Stem Cell Research brings INITIALISTE Kérastase’s 1st Advanced Scalp & Hair Concentrate.
INITIALISTE is an innovation by Kerastase, which has turned a new page in hair care, ushering in a new era of stem cells biology. INITIALISTE is made with native plant cells that act directly at the source of hair, enabling it to grow stronger, shinier, healthier and more beautiful than ever.
INITIALISTE has an exclusive Regenerative Complex® which protects and maintains stem cells and their environment to optimize the production of the hair biomaterial, thus reinforcing the strength and quality of the hair fibre, originating at its source (the hair bulb).
INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Gently massage with finger tips to spread the product evenly across the scalp. Used
after shampoo conditioning, INITIALISTE acts on the hair’s beauty capital by making it stronger and more beautiful throughout its growing stage. It is a unique sensorial experience for an unrivaled result, which blends into all the other Kérastase beauty Rituals.
Initialiste (60ml) will be available across all Kérastase Salons from August 2013 onwards. MRP: INR 4200
Beauty care e attuale scenario dei consumi: fatti, cifre, tendenze di sviluppoG&P communication srl
Laura Salibba - Client Business Partner Nielsen interviene alla Beauty Web Conference 2011, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
How to Create a Brand Mythology for L'Oréal's Kérastase Salon ProductDexter King, MBA
A concise marketing strategy deck on how to create a brand mythology for a luxury haircare brand. A mythology (or ethos or story) is key to establishing desire in people who will become your loyal customers.
For students #InnovatorsOnly.
Introducing our new multifield innovation competition that makes meaningful changes for you and for all. Play. Experiment. Innovate by joining Brandstorm 2017
Presented on February 4, 2015. Western Carolina MBA 641.
1989 L'Oreal introduced the Plenitude skincare line in the US. After a full year on market, Plenitude achieved sales goals but posted a loss. After Plenitude experienced a four year sales plateau.
This presentation explores possible reasons for sales slump and strategies to move the bottom line.
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Loreal Paris Presentation based on Designing and managing Integrated Marketing Communication
1) About
2) History
3)Company’s target
4) Brand operation
5) Subsidiary brand
6) Brand ambassador
7) Partnerships
8) Competitors
9) IMC marketing strategy
10) Reason for success
11) Approach in the middle east countries
12) Challenge
13) Today’s position
24 years of Stem Cell Research brings INITIALISTE Kérastase’s 1st Advanced Scalp & Hair Concentrate.
INITIALISTE is an innovation by Kerastase, which has turned a new page in hair care, ushering in a new era of stem cells biology. INITIALISTE is made with native plant cells that act directly at the source of hair, enabling it to grow stronger, shinier, healthier and more beautiful than ever.
INITIALISTE has an exclusive Regenerative Complex® which protects and maintains stem cells and their environment to optimize the production of the hair biomaterial, thus reinforcing the strength and quality of the hair fibre, originating at its source (the hair bulb).
INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Gently massage with finger tips to spread the product evenly across the scalp. Used
after shampoo conditioning, INITIALISTE acts on the hair’s beauty capital by making it stronger and more beautiful throughout its growing stage. It is a unique sensorial experience for an unrivaled result, which blends into all the other Kérastase beauty Rituals.
Initialiste (60ml) will be available across all Kérastase Salons from August 2013 onwards. MRP: INR 4200
Beauty care e attuale scenario dei consumi: fatti, cifre, tendenze di sviluppoG&P communication srl
Laura Salibba - Client Business Partner Nielsen interviene alla Beauty Web Conference 2011, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
Progetto Si Selfie chi può. Il narcisismo come modalità interattivaAlberto Di Capua
Progetto sulla Media Education nelle Scuole medie di Senigallia. Risultati del sondaggio Toc Toc? ci sei ? o sei connesso? e slides a sostegno degli incontri tenuti nelle scuole. Maggio 2015
Market Research Report : Wellness Services Market In India 2010 Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
The Wellness Service Market is valued at INR 110 bn in 2009 and is forecasted to grow at about 33%. Market comprises of three segments namely, beauty and rejuvenation, slimming and fitness, and alternative treatments.
The overview section provides an introduction to the market including the estimated market size, growth, and the breakdown of the various segments. An analysis of drivers reveals that sedentary lifestyle increasing incidence of chronic diseases, increase in discretionary expense, growth in tourism, changing consumer lifestyle, government initiatives and growing awareness in corporate houses is driving growth in this sector. The key challenges identified are competition from unorganized players, lack of regulations and standards and lack of industry incentives.
The report discusses the current market trends as entry of international players, penetration in tier II and tier III cities, introducing in-house wellness products, participation of allied industries, increase in male clientele, emerging varieties of spas, emergence of training academes. The competitive landscape includes the profile, expansion plans of the domestic and foreign players. The report mentions the key developments in the sector.
This analysis aims at underlying the main trends of the wellness segment in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.
Il mercato della bellezza è in movimento. A confermarlo, i dati presentati durante la scorsa edizione di Cosmoprof, all’interno della seconda edizione di Retail & Beauty, progetto nato da un’idea della fiera e di Largo Consumo per creare un’occasione di incontro dedicata ai canali distributivi della bellezza e al loro contributo al successo di un comparto importante dell’economia italiana. Il workshop si è aperto con i risultati del report annuale di Cosmetica Italia sull’andamento del mercato italiano del Beauty. A seguire, i rappresentanti di tre importanti canali distributivi – department store (Coin), erboristeria (L’Erbolario) ed e-commerce (QVC Italia) – si sono confrontati sui trend del mercato e sulle strategie di engagement del consumatore moderno, sempre più multichannel ed esigente.
Cosa significa gestire una impresa del benessere in una ottica di Marketing per differenziarsi, crescere e aumentare le proprie vendite
- strategie di prodotto e di mercato
- strategie per differenziarsi
- la comunicazione interna ed esterna
- tecniche di vendita nel centro estetico
- il merchandising: come posizionare prodotti e immagini
autore: Dott. Fabrizio Cianca
Esperto e consulente di Marketing, comunicazione e vendita. Direttore dell'Istituto di estetica e Look (ente di formazione accreditato dalla regione Lazio per la formazione in area estetica e benessere)
With its evergrowing aspirational consumer base and high awareness of Brands, India is a very lucrative market for the business of beauty and wellness. As Market Entry Consultants for beauty brands, we ensure that you make informed decisions and optimize your investments in this challenging market. We also extend online and offline brand building marketing services through digital presence and activations. Call us now to know more.
Francesca Bazzi - Lo scenario e-commerce in Italia e nel mondo: dati, trend e...Meet Magento Italy
Il mercato dell’e-commerce cresce in Italia e nel mondo di anno in anno, passando da un settore di nicchia ad una via necessaria per lo sviluppo delle aziende e il loro successo competitivo.
Operare nel digitale richiede la piena comprensione del nuovo consumatore digitale, così come avere padronanza di tutti gli elementi chiave di questo business: tecnologie, marketing, pagamenti, logistica.
Attraverso dati di mercato, trend e case history Francesca Bazzi delinea i tratti distintivi del consumatore digitale e le evoluzioni dello scenario competitivo, per fornire spunti di riflessione per l’evoluzione digitale delle aziende.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
Qual è l’impatto di internet, dei social media e dell’utilizzo di dispositivi mobile in Italia?
Abbiamo voluto rispondere a queste domande per capire i comportamenti e le abitudini degli italiani in modo da avere chiaro lo scenario in cui ci muoviamo ogni giorno per aiutare i nostri clienti a essere rilevanti per le persone.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
CAtalogo prodotti distribuiti da Amway 2016 2017, dove trovare i prodotti Amway, nutrilite,espring, artistry
Acquista online adesso sul sito di Amway https://www.amway.it/user/chiaraemichele
Amway Roma
Angela Laganà S.r.l., a business unit of Rolland s.r.l. group, is a research laboratory that creates new concepts and develops private label products within cosmetics, beauty, sport-fitness and parapharmaceutical industries.
Il franchising, o affiliazione commerciale, è una formula di collaborazione tra imprenditori per la distribuzione di servizi e/o beni, indicata per chi vuole avviare una nuova impresa ma non vuole partire da zero, e preferisce affiliare la propria impresa ad un marchio già affermato. Il franchising è infatti un accordo di collaborazione che vede da una parte un’azienda con una formula commerciale consolidata (affiliante, o franchisor) e dall’altra una società o una persona fisica (affiliato, o franchisee) che aderisce a questa formula.
L’azienda madre, che può essere un produttore o un distributore di prodotti o servizi di una determinata marca od insegna, concede all’affiliato, in genere rivenditore indipendente, il diritto di commercializzare i propri prodotti e/o servizi utilizzando l’insegna dell’affiliante oltre ad assistenza tecnica e consulenza sui metodi di lavoro. In cambio l’affiliato si impegna a rispettare standard e modelli di gestione e produzione stabiliti dal franchisor. In genere, tutto questo viene offerto dall’affiliante all’affiliato in cambio del pagamento di una percentuale sul fatturato (royalty) e/o di una commissione di ingresso (fee) insieme al rispetto delle norme contrattuali che regolano il rapporto.
"Esperienze di benessere strategie delle strutture leader nel wellness"IdeaTurismo
Fiera Benè
Novembre 2006
"Peculiarità e fattori vincenti
per migliorare la redditività
delle nostre strutture,
in montagna come al mare"
MAURIZIO GIULIANI
Ideaturismo Marketing & Consulting
La presentazione di Lorenzo Guerra a Inno2days ComoInno2Days
Lorenzo Guerra, fondatore di Amigdalab - Communication and Social Business Agency, ha presentato “Intermediazione Commerciale. E' Eco, è Equo!”. E’ intervenuto illustrando la ‘filosofia dell’ecologia’ e i progetti CREO di Leroy Merlin e CreativeContexts; “abbiamo fatto rete e sviluppato insieme alle aziende progetti e servizi” ha dichiarato.
"La SPA in Albergo: brevi istruzioni per una gestione virtuosa", Sandro Baron...SICANIASC hospitality
Sandro Baronti - Consulente settori Termale, Benessere e Alberghiero ci parla in questo webinar, moderato da Vito D' Amico de "La SPA in Albergo: brevi istruzioni per una gestione virtuosa".
Un interessante focus sulla gestione di una SPA in hotel!
6. Rituel: questo sconosciuto Tutte le clienti che hanno sperimentato il Rituel sono soddisfatte e lo ritengono efficace MA L’81% delle intervistate non li conosce Solo l’11% li ha già provati
13. “Fornire prodotti ad alto rendimento e di derivazione botanica che abbiano effetti benefici per i saloni , per i loro clienti, ma anche per il pianeta”
14. “We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry”
16. “Noi crediamo che le nostre individualità siano così ricche e sfaccettate da non potersi descrivere con un semplice look. Ecco perche’ non possiamo smettere di evolverci e modificarci. Pensiamo sempre oltre, guardiamo sempre avanti. Andiamo oltre il convenzionale, oltre le regole”
17. TIGI trasforma le tendenze della moda in immagini istituzionali e fornisce i prodotti giusti per realizzarle. Qualunque sia la tua vocazione, Rockstar, Diva, Sofisticata, TIGI ha il prodotto giusto per la tua personalità e il tuo stile di vita.
21. L’esperienza in salone Il salone rappresenta il luogo in cui la cliente entra in contatto con il mondo Kerastase. L’esperienza, quindi, deve essere curata in ogni dettaglio:
22. Il tipico salone Kérastase dovrebbe dedicare ad ogni momento un’area specifica (ex: zona consulting, zona di attesa, zona trattamenti) in modo da far vivere alla cliente un’esperienza unica . Alcuni concept:
23. Problemi Percezione del salone Percezione dei prodotti L’eccellenza di Kerastase non può passare inosservata e deve essere valorizzata.
24. Una questione di Tempo Il tempo, per la società contemporanea, è un bene prezioso. Il piacere stesso assume altre connotazioni: stare insieme agli altri, prendere coscienza del proprio corpo e delle sue necessità inespresse. Il salone, perciò, deve diventare un luogo senza tempo, in cui la cliente si dimentica dei problemi e dello stress della vita quotidiana per riappropriarsi di sé stessa. “Recoveryour soul”
30. Grazie per l’attenzione “Una donna non dovrebbe avere ricordi. I ricordi in una donna sono l’inizio della sua decadenza. Si può sempre capire dal cappello di una donna se vive o no di ricordi”. O. Wilde
