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The Wellness Service Market is valued at INR 110 bn in 2009 and is forecasted to grow at about 33%. Market comprises of three segments namely, beauty and rejuvenation, slimming and fitness, and alternative treatments.
The overview section provides an introduction to the market including the estimated market size, growth, and the breakdown of the various segments. An analysis of drivers reveals that sedentary lifestyle increasing incidence of chronic diseases, increase in discretionary expense, growth in tourism, changing consumer lifestyle, government initiatives and growing awareness in corporate houses is driving growth in this sector. The key challenges identified are competition from unorganized players, lack of regulations and standards and lack of industry incentives.
The report discusses the current market trends as entry of international players, penetration in tier II and tier III cities, introducing in-house wellness products, participation of allied industries, increase in male clientele, emerging varieties of spas, emergence of training academes. The competitive landscape includes the profile, expansion plans of the domestic and foreign players. The report mentions the key developments in the sector.
2. Executive Summary
Wellness services market estimated worth INR n bn; Expected to grow at about g % p.a.
The market is divided into three segments – Beauty & rejuvenation, Slimming & fitness and
Market Alternative treatments
Region 1 of India leads in terms of concentration and demand for wellness services centers
LE
Drivers Challenges
P
Rise in discretionary spending Competition from unorganized players
Sedentary lifestyle increasing Lack of standards & regulation
Drivers &
Challenges
M
incidence of chronic diseases
A
Growth in tourism
S
Changing consumer lifestyle
Growing awareness in corporates
Lack of industry incentive
Entry of global players Increase in male clientele
Penetration in tier II & III cities Emerging varieties of spas
Trends Introduction in in-house wellness products Emergence of training academies
Participation of allied industries
The market is highly fragmented with many regional and small players
Domestic Players Global Players
Competition • Company 1 • Company 1
• Company 2 • Company 2
• Company 3 • Company 3
WELLNESS SERVICES MARKET IN INDIA 2010.PPT 2
3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
WELLNESS SERVICES MARKET IN INDIA 2010.PPT 3
4. Indian wellness service market is at nascent stage with a
huge potential to grow
Market Overview Market Size & Growth
• Global wellness service market is valued at USD m bn INR bn
• In comparison, Indian wellness service market is 500 t
merely USD a bn (INR n bn)
LE
400 +g%
• Wellness covers a wide spectrum of services ranging s
P
from beauty therapies to ayurvedic and slimming 300 r
solutions q
200
M
p
• Region 1 of India leads in terms of concentration and n
A
100
demand for wellness service centers
clear and distinct
Region – wise Distribution
S
• Customer preferences in each region are also very 0
2009
Market Segments
2010e 2011e 2012e 2013e 2014e
Region Ratio* Preferences
Wellness Service
Region 1 r1 Alternate therapies Market
Region 2 r2 Beauty therapies
Region 3 r3 Fitness Centres Beauty and Slimming and Alternative
Rejuvenation Fitness Treatments
Region 4 r4 N.A. (x%) (y%) (z%)
Source:
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5. Drivers & Challenges
Drivers
Sedentary lifestyle increasing incidence Challenges
of chronic diseases
Competition from unorganized
Rise in discretionary spending players
Lack of standards and regulations
Growth in tourism
Lack of industry incentive
Changing consumer lifestyle
Government initiatives
Growing awareness in corporate
houses
WELLNESS SERVICES MARKET IN INDIA 2010.PPT 5
6. Key Trends
Entry of international players
Penetration in tier II and tier III cities
Introducing in-house wellness products
Trends ` Participation of allied industries
Increase in male clientele
Emerging Varieties of Spa
Emergence of training academies
WELLNESS SERVICES MARKET IN INDIA 2010.PPT 6
7. Competition – Summary
Beauty & Rejuvenation Fitness & Slimming Alternate Treatment
Domestic Players
Company 1
Company 2
Company 3
Company 3
Company 4
Company 5
Global Players
Company 1
Company 2
Company 3
Company 4
Wellness service market is dominated by unorganized sector but few organized players
Wellness service market is dominated by unorganized sector but few organized players
exists in most wellness segments
exists in most wellness segments
Source:
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8. Major Domestic Players (1/3)
Players Business Profile
Company 1
• It specializes in offering treatments for lifestyle and chronic health disorders
• Company XY has recently acquired b % stake in it to form the new entity, Company 1
• It has d odd centers across the country
Future Plans –
• To invest INR y mn in c new therapy centers across India
Company 2
• Launched Company AB in 20-- in Bombay. In 20--, it also launched Company AC which provides
slimming solutions
• Company AB has e centres spread across India, while there are f Company AC
Future Plans –
• Company AC plans to grow to h centres in i-l years
Financials –
• In FY0- - 0- Company AB reported revenues of INR k mn
Source:
SAMPLE
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9. Thank you for the attention
The Wellness Service Market report is a part of Research on India’s Hospitality Industry Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
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