3. Purpose
• The purpose of this analysis was to see what my
customer’s want and need. What are their like and
dislikes? Surveying to know if my business would be
a good idea and be profitable.
4. Questions
• How many people were found to have natural hair?
• How long have you been natural?
• How far are you willing to drive to get your hair done? If
you are a male how far is your mother/girlfriend willing to
drive?
• What type of hair do you have?
• How often do you go to a salon? if male, how often
does your mother/girlfriend get their hair done?
• Do you struggle with your natural hair?
• Do you think natural hair is better?
• How much are you willing to pay to get your hair done?
5. graph #1
• Highest result is 63% How many people do you know with natural hair ?
• Lowest result is 7%
• What are the advantages of the highest result 1_2 3_4 5_6 7+
?That most people are natural so that will
mean I will be making more money because
I’m running a natural hair beauty salon.
• What are the disadvantages of the lowest 7%
result ?That some people really don’t know
people with natural hair so I could lose money.
• How would this information benefit ? The
graphs benefit me by letting me know that 20%
more people are enjoying their natural hair. In
this case it means job security for my business.
• How does this info meet customers needs ?
Having the knowledge that a lot of people are
wearing their hair natural enables me to serve
my clientele better. Since I specialize in natural 63%
hair I will know exactly what is needed at a 10%
glance.
6. Graph #2
• Highest result: Unknown
• Lowest result : A few months How long have you been natural ?
• What are the advantages of the highest Few Months 1 year 2 years + unknown
result ? Knowing that most people have
been natural for a long time so that means I
would always have some customers.
• What is the disadvantage of the lowest 2%
result ? The down side of only being natural 15%
for a few months is that your hair is more
fragile and you’d have to be more careful
in using heat.
• How would this information benefit ?This 45%
information benefits me by knowing the
process to take in styling someone’s hair. It
is important so that I can regulate the
amount of heat needed.
• How can this information meet customers
needs ? Being knowledgeable of the type 38%
of hair and the texture helps me help the
customer in achieving their desired style.
7. Graph #3
• Highest result: 30 minutes How far are you willing to drive to get your hair done? If you are a male how far is
• Lowest result:10 minutes and 15 minutes your mother/girlfriend willing to drive ?
because they are equal 10 min. 15min
• What is the advantage of the highest
result ? Knowing that a person will drive
30 minutes to come to my salon means 17%
that I can have a diverse clientele. 23%
• What is the disadvantage of the lowest
result ? The disadvantages of having to
drive any distance is the traffic.
• How does this information benefit ?
Knowing that it might take someone 30
minutes to get to my salon gives them
the flexibility to gage their leaving and 17%
arriving times.
• How can this info meet customers needs
? They know they don’t have to travel
more than 30 minutes to my full service
salon.
43%
8. Graph # 4
• Highest result: Thick
• Lowest result : Coarse What type of hair do you have ?
• What is the advantage of the highest course thin thick curly
result ?The advantage of having thick
hair is the amount of heat that can be
applied. Thick hair holds the style a lot
better. 7%
• What is the disadvantage of the lowest
result ? Coarse hair doesn’t always 26%
mean strong hair. Sometimes the coarser
the hair the more brittle because more 23%
has to be done to straighten it.
• How would this information benefit ? It
lets me know that I have to buy most of
the hair products for people with thick
and coarse hair.
• How can this info meet customers needs
?This meets my customers needs
because extra care can be taken 44%
based on the type and texture of the
hair.
9. Graph # 5
• Highest result: Twice a month How often do you go to a salon? If male, how often does your mother/girlfriend
• Lowest result : Every week get their hair done ?
everyweek twice a month
• What is the advantage of the highest
result ? Knowing that I will always
have my schedule booked in 11%
advance.
• What are the disadvantages of the 27%
lowest result ? Not being able to see
my clients every week would cut
down on the amount of money that
could be made in a month.
• How would this information benefit ?
This information benefits me knowing 32%
that I should get more customers to
make up for the down times.
• How can this info meet customers
needs ? My customers will all be able
to get an appointment based on 30%
their needs.
10. Graph # 6
• Highest result: Yes
• Lowest result : No Do you struggle with your
• What are the advantages of the highest natural hair ?
result ? Most people struggle with their
hair so therefore I will receive a lot of Yes No
business because people are going to
need my expertise.
• What is the disadvantage of the lowest
result ? Is that some people don’t need
help with their hair at all .
• How would this information benefit ? My 34%
customers that need my assistance will
always have it. The people that don’t
need my help might want to change
their style and need some suggestions.
• How can this info meet customers needs 66%
? Knowing that they don’t have to
struggle with their hair I am just a phone
call or email away.
11. Graph # 7
• Highest result: Yes
• Lowest result : No
Do you think natural hair is
• What is the advantage of the highest better ?
result ? That just about every one that Yes No
comes to my salon is natural.
• What is the disadvantage of the
lowest result ? That some people
don’t like natural hair so I will have to
convince them that their hair will be 23%
healthier without chemicals.
• How would this information benefit ?
This information is helpful so I will know
how to gear all of my clientele and
what they expect from me.
• How can this info meet customers
needs ? Knowing that I believe in 77%
natural hair to the extent that they do
it’s a win-win solution for both of us.
12. Graph # 8
• Highest result: $40.00
How much are you willing to
• Lowest result : $50.00
• What is the advantage of the highest pay to get your hair done ?
result ? Knowing I won’t make any less $40 $50 $60 $70+
than $40.00 per head that walks into
my salon.
• What is the disadvantage of the
lowest result ? Nothing 24%
• How would this information benefit ?
Lets me know that if I charge more 41%
than $40 dollars more people are
least likely to come.
• How can this info meet customers
needs ? $40.00 in any economy is a 22%
good price for have your hair styled.
My customers know they have gotten 13%
their monies worth.
13. Conclusion
According to my extensive market research analysis
I have found that there are a lot of people who prefer
to wear their hair in natural styles. I have had the
opportunity to educate people during my surveys. I
have found that my business venture should
become a profitable success.
14. Customer Profile
• 7 or more people know others with natural hair .
• most people are unknown for how long they have been
natural.
• most of my customers will be willing to only drive 30
minutes to get their hair done.
• Mostly all my customers hair is thick
• According to the data most people only get their hair
done twice a month.
• Data shows that just about everyone struggles with their
natural hair.
• Customers think that natural hair is better.
• Customers would like to spend $40
