Socially Awkward: Learning To Navigate Web & Social Technologies
•Download as PPT, PDF•
1 like•555 views
Presentation delivered at the Cultural Alliance of Southeastern Michigan (CASM) 2010 Annual Meeting on April 21, 2010.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (8)
Similar to Socially Awkward: Learning To Navigate Web & Social Technologies
Similar to Socially Awkward: Learning To Navigate Web & Social Technologies (20)
Recently uploaded
Recently uploaded (20)
Socially Awkward: Learning To Navigate Web & Social Technologies
- 1. Socially Awkward: Learning to Navigate Web and Social Technologies Cultural Alliance of Southeastern Michigan Annual Meeting • April 21, 2010 Devon M. Akmon Deputy Director, Arab American National Museum
- 3. “ Concentrate on relationships, not the technologies.” “ Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies.” Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies . Harvard Business School Press, 2008. http://www.arabamericanmuseum.org
- 4. http://www.arabamericanmuseum.org Listening – What Are People Saying?
- 5. http://www.arabamericanmuseum.org Join The Conversation Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout). Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing. Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies . Harvard Business School Press, 2008.
- 7. http://www.arabamericanmuseum.org Participation – Online And In The Museum
- 8. Other Tools For Information Dissemination http://www.arabamericanmuseum.org
- 15. http://www.arabamericanmuseum.org Looking Forward Raising new funds.
- 16. http://www.arabamericanmuseum.org Devon Akmon Deputy Director, Arab American National Museum ☎ 313.624.0208 [email_address] http://www.arabamericanmuseum.org http://www.devonakmon.com http://www.twitter.com/snugglecore http://www.linkedin.com/in/devonakmon http://www.slideshare.net/akmon Stay In Touch!
Editor's Notes
- Instead of going out to reach people, you want people to come to you. When you build an audience you don’t have to buy people’s attention – they give it to you. Remember, maintaining a community is a long-term commitment.