In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended)J Grant Mizell
Extended version (with live links and more goods) from that presented at the Virginia Transit Association Conference, June 11, 2010. Please download for Notes, talking points or more thorough look through – PPT file.
Presented by Pulsar Advertising
Felicia Woodruff, J Grant Mizell, Ray Shea
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
This presentation was first released as Lecture in two Startup Accelerators lately. The presentation recaps on several digital trends and correlates them with Platform Design, previously covered in the record breaking "Future Proof Design" presentation available here: http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas.
In search for new ideas to frame Platform Design as a discipline in a more global discourse regarding the digital market, I went in search of complementary theories: most of this research have been consolidated in this lecture
In parallel, the Platform Design canvas is transforming into a more comprehensive Toolkit. See context here: http://wp.me/plmpp-uG
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Trends are the natural changes in behaviours or proceedings. We like to be aware of those indicators for inspiration and guidance. At the beginning of every year we look at UX, UI trends and emerging technologies to get that guidance from.
In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
VTA 2010: Non-Traditional Marketing to Spark Ridership (Extended)J Grant Mizell
Extended version (with live links and more goods) from that presented at the Virginia Transit Association Conference, June 11, 2010. Please download for Notes, talking points or more thorough look through – PPT file.
Presented by Pulsar Advertising
Felicia Woodruff, J Grant Mizell, Ray Shea
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
This presentation was first released as Lecture in two Startup Accelerators lately. The presentation recaps on several digital trends and correlates them with Platform Design, previously covered in the record breaking "Future Proof Design" presentation available here: http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas.
In search for new ideas to frame Platform Design as a discipline in a more global discourse regarding the digital market, I went in search of complementary theories: most of this research have been consolidated in this lecture
In parallel, the Platform Design canvas is transforming into a more comprehensive Toolkit. See context here: http://wp.me/plmpp-uG
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Trends are the natural changes in behaviours or proceedings. We like to be aware of those indicators for inspiration and guidance. At the beginning of every year we look at UX, UI trends and emerging technologies to get that guidance from.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Building an Equitable Tech Future - By ThoughtWorks BrisbaneThoughtworks
At the heart of ThoughtWorks is an ambitious mission: to be a proactive agent of progressive change in the world. Aware of our own privilege, we strive to see the world from the perspective of the oppressed, the powerless and the invisible.
With QUT, here in Brisbane, we’re kicking off a series of research, projects, and conversations about the social impact of tech trends, with a view to building a more equitable tech future. Some of these topics include:
- Algorithmic accountability, transparency, bias & inclusion
- Responsible data practices (privacy and ownership of data)
- Automation and the future of work
- Data use in social media and elections
- Fake news and echo chambers
- Regulating decentralised technologies
- Blockchain for good
- End-user autonomy and privacy
Slides from: Felicity Ruby, Eru Penkman, Clayton Nyakana,
Assoc. Prof. Nic Suzor (QUT) & Dr. Monique Mann (QUT)
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 3rd Annual UX Awards in June 2013. The Video and Audio from the original are not included.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
Digital Vocabulary in Digital and Social Media MarketingSusan Chesley Fant
Slides describing digital vocabulary and the key words and concepts for an in-depth understanding of platform analysis and key challenges businesses face when adopting social media strategy. Slides are created and used in the class MKT597 Digital and Social Media Marketing.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Instructor:
Erik Deutsch (@erikdeutsch)
#SocMedUCLA
Best Practices in Social Media
for the Communications
Professional
Meeting 6 (November 17):
• Final Project
• Geolocation Apps, QR Codes and Other
“Shiny Objects”
• Social Media Glossary - Key Terms
• Organizations/Events to Check Out
• Guest speaker:
Nicole Jordan (@NicoleJordan)
CEO & Founder, Radix Collective
UCLA X469.21 Fall 2015
3. • Foursquare, Gowalla, Facebook Places,
Yelp
• Induce consumers to "check in" and share
their location
How?
• Special offers
• Discounts/coupons
• Recognition
• Status
UCLA X469.21 Fall 2015
4. • "Quick Response" akin to a bar code
• Make it easy on-the-go to access a web page or
other online content
• Use by "scanning" the code via mobile device
equipped with a QR code reader app
• Easy and free to generate (can also customize)
• Good Uses: product packaging, print ads,
business cards, storefront displays, restaurant
menus, real estate signage, etc. Landing page
should be optimized for mobile!
• Bad Uses: Moving vehicles, distant billboards,
subways/airplanes (places with no cell/data
signal)
UCLA X469.21 Fall 2015
5. Find Journalists: Twitter (MuckRack),
LinkedIn, Traditional Media Blogs
Engage and Build Relationships:
Retweets, Links, Blog Comments
The "Social Media Pitch" ...
Proceed with Caution!
Better yet... get "Trending." Traditional
media journalists rely on social media for
story ideas.
UCLA X469.21 Fall 2015
6. Web 2.0
The second generation of the Web, which includes blogs, wikis, social
networking sites and other platforms that emphasize collaboration,
sharing, and self publishing.
User-Generated Content (UCG)
All forms of user-created materials such as blog posts, reviews,
podcasts, videos, comments and more.
Wiki
An online platform that allows many users to contribute to and edit a
web page. Provides an easily reversible audit trail of edits and changes.
UCLA X469.21 Fall 2015
7. Crowdsourcing
Harnessing the skills, enthusiasm and productivity of many individuals to
advance a project. (also note rising popularity of “Crowdfunding”)
Lurkers
People who observe but don't contribute discussions held via social
media.
"The One Percent Rule" In any online community, about one per cent of
the participants contribute new content regularly, another nine percent
comment, and the rest lurk.
AstroTurfing
Fake or "synthetic" grassroots outreach.
UCLA X469.21 Fall 2015
8. Cloud computing ("the cloud")
The practice of using a network of remote servers hosted on the Internet
to store, manage, and process data, rather than a local server.
Creative Commons
Is a not-for-profit licensing system that offers creators the ability to easily
define how others may use their works.
Streaming media
Streaming media is video or audio content sent in compressed form over
the Internet and played immediately, rather than being saved to the hard
drive.
UCLA X469.21 Fall 2015
9. RSS Feeds
Really Simple Syndication. A content delivery platform that allows
publishers to distribute their content via a feed read via an RSS "reader"
Widget
Small, stand-alone applications that can be embedded on a web page.
Meme
Rhymes with "team" or "dream." A virally-transmitted cultural symbol or
social idea. A catchphrase or concept that spreads quickly from person to
person.
UCLA X469.21 Fall 2015
10. Newsjacking
Redirecting the momentum from breaking news into your company’s
favor by injecting a fresh perspective. Previously “next day” stories – now
in 24/7 real time.
Pageview Journalism
She growing influence of “page views” on the quality reporting and
storytelling skills that have defined the journalism industry for decades.
Mobile Optimization / Responsive Design
Web design approach to provide an optimal viewing experience with
minimal resizing, scrolling, etc. across a wide range of devices (from
desktop computers to mobile phones)
UCLA X469.21 Fall 2015
11. SoLoMo
“SOcial, LOcal and MObile.” Accessing social media is the number one
mobile activity today. Where do they do it? In their local backyard. How
do they do it? Everyone has a smartphone.
Long-Tail Keywords
Search queries that contain three or more keywords. Google’s new
algorithm, Hummingbird, focuses on user intent, which is the concept
behind long-tail keywords, making them an important part of your
marketing strategy.
UX
Short for “user experience” - the experience your customer will have
when they interact with your service or product.
UCLA X469.21 Fall 2015
12. Native Advertising
A web advertising method in which the advertiser attempts to gain
attention by providing content in the context of the user's experience.
Native ad formats match both the form and the function of the user
experience in which it is placed. (see also “Brand Journalism”)
UCLA X469.21 Fall 2015
13. Commonly Misused Terms:
Your business has a “page,” not a “fan page.”
In 2007, Facebook introduced “fan pages” for businesses to get in on the social
network. Your business could create an account, collect fans, and place ads. Today,
however, “fan pages” are long gone. What your business has is simply a “page” or
“business page.”
Say goodbye to Facebook “fans.”
In 2010, Facebook Business Pages began collecting “likes” instead of “fans.” When
discussing the number of people connected to your page, refer to them as “likes”
to avoid sounding archaic.
Different social networks have different ways to share.
Social networks differ in many ways, so it’s not surprising that they each have their
own way to share information. The correct names for the ways you share are as
follows: Facebook = posts; Twitter = tweets; Pinterest = pins, YouTube = uploads;
and Google+ = posts.
UCLA X469.21 Fall 2015
14. Social Media Club - Los Angeles
(socialmediaclub.la / @smc_la)
DigitalLA
(digitalla.net / @digitalla)
Girls In Tech - Los Angeles
(girlsintechla.com)
WOMMA
Word of Mouth Marketing Association
(womma.org)
SXSW Interactive
Every March in Austin, TX. "Spring Break"
for geeks (sxsw.com)
New Media Expo (BlogWorld)
Las Vegas (blogworldexpo.com)
BlogHer
Conference for women bloggers (blogher.com)
Le Web
Europe's largest Internet event. Held each December
in Paris. (leweb.net)
Internet Week
Held in NYC every Spring (internetweekny.com)
Social Media Week
Multiple cities around the world.
Held February and September. (socialmediaweek.org)
UCLA X469.21 Fall 2015
15. • Profiles on Major Platforms
• Secure Your Brand
• Personal Blog
• Comment (blogs, forums, major social sites)
• Personal Hub
to aggregate your social media content.
- About.me
- Flavors.me
- Hiptic.com
- yourname.com
UCLA X469.21 Fall 2015
16. Nicole Jordan
@NicoleJordan
CEO and Founder, Radix Collective
Week 6 Guest Speaker
Thank you!
Stay in touch:
@ErikDeutsch
UCLA X469.21 Fall 2015
