This document contains marketing strategies proposed by team Ardent for a movie called "Gajar Ka Halwa". It includes 3 strategies - the first involves an online campaign asking boys how to impress girls for Valentine's Day with prizes for the top entries. The second uses comic art on social media to create buzz around the movie characters and plot. The third involves behind-the-scenes videos of the movie stars cooking and distributing Gajar Ka Halwa to gain positive publicity.

1. Stage 3
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Team Name: Ardent
Name of first member: Neha Kasana
College Name: IMT Ghaziabad
Name of second member: Ruchika
College Name: IMT Ghaziabad

2. Re-branding Kritika

3. #I’mNotAgangsteR

4. #I’mNotAgangsteR
• Kritika Bali is a Hero and not a victim
• She won’t back out, instead, will spread
awareness regarding the consequences of sharing
too much details on social-media
• She would share her experience on twitter and
Facebook on how she was manipulated by the
Mafia in Pattaya
• She was constantly stalked on twitter; she
misinterpreted it as destiny and fell for this don
• She would also use real life incidents of other girls
which she found during her investigation

5. #I’mNotAgangsteR
• Through this initiative she aims to prevent other
girls
• To begin with, we will request people from
Bollywood fraternity and closed ones to promote
the cause

6. Marketing strategies
for Gajar Ka Halwa

7. Marketing Strategy 1
#PyaarKeChappanBhog
• This campaign will invite boys to share the best two
ways they think to impress a girl
• They can share the two ways through comments or
videos
• Out of the total entries best 56 ways will be selected
and will be shared on our official Facebook and
twitter page. Videos will be shared on youtube too.
• The top 6 entries will get a chance to meet the star
cast of the movie
• Rest 50 entries will get gift hampers and goodies
signed by the star cast

8. Marketing strategy 2
• We can use comic art to create buzz
on Twitter and Facebook which will
be posted on daily basis.
• Comic art will have all the lead
characters from the movie and the
story will revolve around the plot of
actual movie
• We also plan to publish animated
videos of the cartoon characters on
You Tube

9. Marketing Strategy 3
• We plan to share the “Behind the Scenes” video
on You Tube.
• The star cast will visit restaurants, hotels and
dhabas in Delhi, Mumbai and Hyderabad.
• They would cook Gajar ka Halwa for the
customers and reaction of the customers would be
shared in the form of pictures on Instagram and
tweets on twitter.
• They would also be distributing Gajar ka Halwa to
Under-privileged children and we hope to get good
media coverage.

10. Stage 3
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THANK YOU