The document discusses how the filmmakers addressed and attracted their intended audience. They aimed the film at teenagers over 15 and adults to raise awareness about online safety issues. For teens, it sends a message to be careful who they talk to online. For adults, especially parents, it emphasizes the importance of paying attention to their children. Several scenes were included to portray a lack of parental attention and engage both audiences. Close-up shots of a character's expressions were used to further these messages and themes. The filmmakers primarily targeted teenage females to create awareness of the dangers of meeting strangers online or in person.

1. How did you attract/address
your audience?
By Rianna Brathwaite
and Darren Smith

2. • There are many ways in which we addressed our audience. We
aimed our film at teenagers over the age of 15, and we also aimed
the film at adults. The reason for this is because we wanted to show
some teens about things that happen in the world today, however
we wanted to represent it in a thriller way so it keeps them
interested throughout the cause of the film. We also aimed it to
adults, those who are likely to have a teen child in order for them to
be aware. In the opening, there’s a scene which we tried to
empathise on in which it shows that parents don’t pay enough
attention to their children, this was the scene in which Kerry
(Alisha's Mum) isn’t even 100% sure as to where her daughter is
going. We tried to represent this in a way that would make parents
be more aware of situations like this, this is how we addressed the
adult audience. In terms of the teens, this is simply a message to
make them be careful as to who they are talking to online because
it could be anyone.

3. • The scene in which the dialogue kicks in has
general close up shots on the face of the mother
of Alisha. The reason for this is because we
wanted to show her facial expression and to see
how much attention she was paying when she
was allowing her daughter to go out. We had mid
shots on Alisha to show her body language and
also her facial expression. The reason for this is
because we wanted to show her expressions
when she was talking to the antagonist (Darren)
via text, and also when she was talking to her
parents in the kitchen.

4. • The audience in which we want to portray this opening to is
mainly teenage females. The reason for this is because we
wanted to create an awareness to make them know and
understand that its not always safe to talk to people you’ve
never met, and its not right to go out meeting people that
you don’t know because they could possibly turn out to be
anyone. In terms of the parent, we tried to put them in the
frame as well, because we believe its important for the
parent to be more responsible and pay more attention to
things like this. For example, if we look at our film, when
Alisha asked her mum to go to her friends house, you could
tell that her mum (Sara) wasn’t paying much attention, due
to the fact that she was talking to her daughter (Rianna).
We empathised the positioning of the parent at the end of
the opening as well, when we done a close up shot on Sara
when she noticed that her daughter had left the phone at
home.

5. • The camerawork had a big impact because it
managed to put the audience in the position
of the actors and make them wonder what
they would do in that situation. We think that
this was an interesting way of putting our
message across.

6. • This also again shows how we tried to link it to
the conventions of the thriller genre. The reason
for this is because we tried to create suspense
over the whole cause of the film. We tried to
make the audience wonder what will happen
next a lot of the time. We link it to conventions of
the thriller genre in the way that it creates
suspense a lot of the time as well. We believed
that by doing this it would grab the audiences
attention and keep them entertained.

7. Thankyou for watching!
By Rianna Brathwaite
and Darren Smith