Lady Gaga has been highly successful in her music career and in marketing herself. The document outlines 10 ways Lady Gaga and her team have been marketing geniuses, such as leveraging social media to engage with fans, having a unique image to differentiate herself, giving fans ways to connect with each other, and producing high quality music. The overall message is that Lady Gaga has skillfully used modern marketing techniques like social media to engage fans and build her brand into a global phenomenon.