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Going Beyond Like My Page
Wendy Forbes presents strategies for effective Facebook marketing tailored for the Santa Fe Community Foundation, emphasizing the importance of customer service and consistent, engaging content. Key components of a successful Facebook page include understanding customer needs, posting regularly, expressing gratitude, and using targeted ads. Additionally, incorporating humor and exclusive offers can enhance audience engagement and satisfaction.
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Going Beyond Like My Page
- 1. Going Beyond LikeMy Page Presentation for the Santa Fe Community Foundation Marketing Peer Group by Wendy Forbes, Wendy92 LLC Thursday, October 3, 13
- 2. Facebook = AGood Sandwich Thursday, October 3, 13
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- 4. The Bread =Customer Service • Who is your customer? • What do they want? • What problem can you solve for them? Thursday, October 3, 13
- 5. It’s Not AboutYou • Too many posts - 44% • My wall is crowded with marketing posts - 43% • Content was repetitive or boring - 38% Thursday, October 3, 13
- 6. It’s About theCustomer • Ask what fans want to see • Analyze your fan base • Provide timely service / answers Thursday, October 3, 13
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- 11. The Meat =Consistent Content • At least once per day • First thing Monday AM • 8-10am or 7-100pm T-Th • By 8am on Friday Thursday, October 3, 13
- 12. Don’t Let itSit & Spoil • Post at time when you are available to respond / “like” comments Thursday, October 3, 13
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- 14. Example Click Through toSee Who shared your content Respond and Thank Like Their Page Thursday, October 3, 13
- 15. Tomato = Gratitude •Congratulate • Thank • Promote Someone Else Thursday, October 3, 13
- 16. Share the Harvest •Don’t just share an article about you, use it as a opportunity to thank the reporter or outlet • Congratulate a fellow org or business demographically similar to yours • Share another org or business’ content Thursday, October 3, 13
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- 19. Lettuce = ALittle Green • Facebook Ads • Boost a Post • Sponsored Stories • Offers Thursday, October 3, 13
- 20. Don’t be afraidto spend • If your page has under 1000 fans - LIKES (SPONSORED STORIES) • If you have a really important post - BOOST • If you have a special deal - OFFER Thursday, October 3, 13
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- 23. Cheese = Humor •A little goes a long way • It should relate to your organization, product, mission, etc. Thursday, October 3, 13
- 24. Make them Smile •Plan a Friday Funny • Diffuse criticism Thursday, October 3, 13
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- 26. Pickles = ALittle Extra • Contests • Facebook Fan only discount / offer Thursday, October 3, 13
- 27. Give A LittleExtra • Run a giveaway, photo contest etc. for fans only • Use Facebook Offers to give your fans a discount no one else is getting Thursday, October 3, 13
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