As a part of an internship on Marketing Management under Prof. Sameer Mathur, IIM, Lucknow.

1. THE
COMPANY
THAT DARED
Apple Inc.

2. ABOUT
APPLE
American multinational technology company
Founded in 1977 as Apple Computers by Steve
Jobs, Steve Wozniak and Ronald Wayne
Headquarters in Cupertino, California

3. TOPPED
FORTUNE
MAGAZINE’S
WORLD’S MOST
ADMIRED
COMPANIES
LIST 3 YEARS
IN A ROW FROM

4. P
R
O
D
U
C
T
S
The iPod
Released in 2001
Game changer for
Apple
The iPhone
Various generations till date
The
iMac
The iPad

5. BLOCKBUSTER
PRODUCT!
The iPod paved way to all the other products
Achieved immense popularity
Introduction of iTunes

6. “PEOPLE FEEL THEY’RE
WALKING IN
MUSICOLOGY”
-John Mayer
iPod, in 2007, showed sky
rocketing sales as a result of
which Apple’s market share in
other products increased.

7. INNOVATION IMPERATIV
Apple has constantly worked on making the
older products better.
It has also worked on innovating newer
products.
It began with the iPod, followed by the
iPhone, then the iPad, the iWatch and now
the smart TV.
Apple has always exceeded customers’
expectations

8. PUSH: Added mass electric retailers, Bust
Buy and Circuit City to its channels
PULL: SILHOUETTES Campaign; people
listening to music on iPods

9. GROWTH, GROWTH and MORE G
2007: APPLE COMPUTER INC. Changed to
APPLE INC.
2009:iPod sales hit $8 billion
2010:More than 250 million pieces
sold worldwide

10. THE iPhone
iPhone 2
iPhone 3
iPhone 4
iPhone 4s
iPhone 5
iPhone 5S
iPhone 5c
iPhone 6
iPhone 6s
iPhone 6s Plus

11. The iPad

12. INCREMENTAL
INNOVATION
Launched series of iPods, iPhones
and iPads
Kept customers on their toes

13. Cross Functional Teams
A cross-functional team is a group of
people with different functional expertise
working toward a common goal. It may
include people from finance, marketing,
operations, and human resources
departments.

14. WHAT’s
NEXT?

15. COMPUTER COMPANY
HAND-HELD DEVICES

16. HEY
SIRI!

17. • BRAINSTORM USING
CREATIVE
TECHNIQUES
• ATTRIBUTE LISTING
• FORCEED
RELATIONSHIP
• MORPHOLOGICAL

18. SUMMAR
• About Apple
• Products
• iPOD: The
Blockbuster
Product
• Innovation
Imperative
• Push and Pull
Strategy
• Growth, growth and
more growth
• iPhone
• iPad
• Incremental
Innovation

20. Prepared by Krisha Bole, RCOEM,
Nagpur
Under the guidance of Prof. Sameer
Mathur, IIM Lucknow
as a part of Marketing Management
Internship