this presentation was created under a marketing internship under Prof. Sameer Mathur, IIM Lucknow.

1. MARKETING STRATEGY
OF

2. Apple was founded
by Steve Jobs,
Steve Wozniak,
and Ronald Wayne
in April 1976 to develop
and sell personal computers.

3. Apple’s 1st product was Apple 1
And since then it has come a long way................
Apple;)
To the latest Iphone 7.
(OMG! IPHONE 7!! *drools*)

4. THE APPLE TIMELINE

5. APPLE’s MOTTO

6. Apple is
In
Innovation
1st IMac in 1998 versus a computer in 1998
Phones in 2007 versus the Iphone in 2007

7. What
makes apple
so good at
innovation?
Is any
company
comparable
to apple in
Innovation?

8. APPLE’S

9. Some of Apples' contemporaries in Innovation

10. The I-POD’s Role in APPLE’s Mass
Recognition !!

11. The IPod
revolutionized
the way people
listened to
and used
music. IPod
combined with
Itunes, took
the music
industry by
storm.
But that was
just the
starting of the
Apple
juggernaut.

12. What Followed the IPod?
IPod ITunes IPhone IPad

13. THE IPHONE PHENOMENON
The Iphone is apple’s
most success product.
Launched in 2007, the
Iphone 1 managed to
sell more than 6 million
units. The response to
subsequent Iphone
upgrades has been
cosmic as well with
Iphone 6 achieving 4
million sales in the
first 24 hours.

14. What makes Apple
so successful?

16. APPLE’S THINK
DIFFERENT CAMPAIGN
APPLE’s
AD CAMPAIGNS

17. COMPETITON
Operating System
GOOGLE MICROSOFT
DELL LENOVO HP
Personal Computing
SAMSUNG MOTOROLA SONY HTC
SMARTPHONES

18. WHAT’S NEXT FOR APPLE?

19. Improve upon the
wearable technology
segment and roll out
improved versions of
Apple Watch.
Rumours are that
Apple is working on
it’s own electric car
project.
Apple could use the
technology and resources
that it possesses for the
greater good of the society,
like finding a solution to
climate change or finding a
possible cure for deadly
diseases like Cancer.

21. Created by Rishabh Singh, HBTU Kanpur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow