GoLite Mobile Digital Billboards serving Dallas and Ft. Worth Metroplex.

1. Get More. Go More.
GoLite.
Click to see :30-second
Video
GoLite Does What Advertising is Supposed to do… It Grabs Attention!

2. Ownership
Privately Owned
•Est. 2010
•Brian Bachman
•Preston Pearson
5-Time Superbowl Contender/Former Dallas Cowboys RB

3. What are your business
needs?
How are you…
1.Retaining Clients
2.Attracting New Clients
3.Marketing Your Product Mix
4.Leveraging Your Location(s)
5.Staying in front of Your
Competition
6.Building/Maintaining Image

4. Three Most Popular
Packages
Market Coverage Half Market Coverage Full Market Coverage
40 hours of coverage per month in 150 hours of coverage per month 300 hours of coverage per month
your targeted area
Ads will only play when GoLite is Does not include events covered in Includes coverage at over 50-events
within your chosen area. Once GoLite our Event Marketing Schedule each month. Click here to see this
leaves your targeted area, your ads month’s list of events.
will not play. So, you only pay for the
ads that target your clientele.
5000 ad plays per month in your area 15,000 ad plays across Metroplex each 30,000 ad plays across Metroplex each
of your choice (5-mile radius) month. month.
$1500 $2900 $3600

5. Four Ways To Use GoLite
1. Time Based – You choose the hours you want your campaign to run on GoLite.
2. Location Based - You choose the locations and how many hours you want
your ad campaign to run in those locations.
3. Time and Location Based – You choose the location and the time you want
4. Exclusive – You choose the location, time and you’re the only advertiser!

6. Customizable Campaigns
and Pricing
Time Based* Location Based* Time & Location Exclusive
(does not include event (does not include event
coverage times) coverage times)
Based
$19 $29 $69 $250/
hr
60 ads per hour guaranteed!
Three (3)Ads Created
$150 setup fee

7. Will GoLite Work For Me?
According to the Arbitron study,
“billboard viewers make
shopping decisions while in
the car.”
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile
industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio
audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and
analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing
information data.

8. Buying decisions are made
in the car
68% frequently or sometimes
make their shopping decisions while in
the car

9. Instant Gratification
24% say they were
motivated to visit a particular
store that day because of an
outdoor ad message

10. 107% Increase Sales

11. Right Message, Place,
Time
1. The Simple answer is Why Wouldn’t It? If you can get your message
in front of your target audience then you stand a greater chance of
gaining more customers.
• Right Message
• Right Place
• Right Time

12. Upscale Living
Right Message Right Place and Time
RESULT: Over 30% increase in

13. Law Firm
Right Message Right Place and Time
RESULT: New Client

14. Retailer
Right Message Right Place
RESULT: Over 50% increase in foot

15. Pro-Active Marketing
Most of Forms of Marketing However, GoLite skips that additional
require the prospect to take step, and shortens the sales cycle by
an additional step or action proactively taking your message to your
to receive your message. audience!

16. Reasons Why Advertising
Doesn’t Work
#1… Not Enough Frequency
Prospect must see message 3 times before they “get
it”.

17. Reasons Why Advertising
Doesn’t Work
#2… Not
Enough Reach
The more people who see
your ad, the more likely
it is going to influence.

18. Reasons Why Advertising
Doesn’t Work
#3… Dull, Boring
Copy

19. Why Advertising Works
Advertising is an investment. Unlike
other expenses like the electric bill,
water bill etc.
W hen properly planned and executed
Advertising will keep you top of mind
and even bring a nice
return on your investment.

20. Staying Top of Mind:
Case Study
Northwestern University Case Study… 1000
Advertisements were handed out to a test group.
Day 1: 75% remembered
Day 2: Less than 50% remembered
Day 5: 3% remembered

21. Reasons why advertising
doesn’t work.
#4 You never committed.
Yo u ne ve r g a ve y o ur a d c a m p a ig n a
c ha nc e to wo rk fo r y o u.
“I tried X it didn’t work.”
…
“I tried Y… it didn’t work.”
“Swe e tie … wha t d o y o u s a y ? Le t’s try
m a rria g e a nd s e e wha t ha p p e ns . ”

22. 1st Step... Letting People
know you’re here!

23. Everyone can now afford
to use cutting edge
technology
Expensive to get Permits
Expensive to Buy
Expensive to Install
Expensive to Maintain
Expensive to Create Content
Expensive to Service

24. Features & Benefits
FEATURES BENEFITS
2 SCREENS SEEN FROM BOTH SIDES OF STREET
DIGITAL CHANGE MESSAGE INSTANTLY
9’ X 16’ IMPOSSIBLE TO MISS
LED SCREENS EQUALLY VISIBLE AT DAY AND NIGHT
MOBILE GO WHERE YOUR AUDIENCE GOES
AD MANAGER UPLOAD ADS AND CREATE CAMPAIGNS

25. Ready to Get Started?
1. Who is your target audience?
2. What do you want to say when we get there?
3. What do you want them to do as soon as they see
your ad(s)?
4. Which package makes sense for your budget?

26. Designing Your
Campaign

27. Thank You
THANK YOU FOR YOUR INTEREST IN GOLITE ADS.
BE SURE TO CHECK OUT THE VIDEOS SECTION ON OUR WEBSITE.
TO GET STARTED CREATING YOUR CAMPAIGN PLEASE CALL
972-891-9901
Or
Email Us At:
DriveSales@GoLiteAds.com