2. As the biggest bank in Indonesia, Bank Mandiri often get
trapped into the game created by competitors. Biggest
challenge is how to create a communication that projects
Bank mandiri’s own personality and project it across all
communication line.
What We Do:
We strengthen Bank Mandiri Personality and consistently
project it to create distinctive recognition
3.
4.
5. Overall Result
• Set up a new standard in reward for saving product (choose your own
reward)
• Total Third Party Funds significantly increase to 41% from IDR 277 trillion
in Q1 2009 to IDR 312,9 trillion in Q1 2010.
• Total credit increase 14,2%
• Current account and saving increase 13,5%
