Who will Buy Xylo? Mahindra & Mahindra Case Study
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Who will buy XYLO? It's a Marketing Case study. Xylo is Mahindra and Mahindra Company's Product. It was successful in its MUV segment. It was a robust marketing plan of Mahindra and Mahindra
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The document provides an overview of the automotive and construction equipment industries in India. It notes that the Indian manufacturing industry is growing at 8% annually. The automotive industry specifically is growing at over 15% annually and accounts for 24% of total manufacturing. India produces over 9.9 million vehicles annually including over 1.3 million passenger cars and 400,000 commercial vehicles from 13 manufacturers. It also discusses the passenger car and commercial vehicle segments in more detail along with the major suppliers and manufacturers in each industry.
Mahindra
Mahindra & Mahindra was founded in 1945 as a steel trading company and entered automotive manufacturing in 1947, introducing the Willys Jeep to India. It has since diversified into multiple businesses and is now a $16.7 billion multinational with over 180,000 employees worldwide. In 2008, Mahindra acquired Kinetic Motor Company to enter the two-wheeler market, and now produces scooters and motorcycles through its subsidiary Mahindra Two Wheelers Ltd using facilities in Pune and Pithampur.
Marketing strategies
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
About Wasan Group
Wasan Group is a Mumbai-based conglomerate founded in 1962 by Shri Kundanlal T. Wasan. It currently operates automobile dealerships, real estate development, hospitality, agriculture, education and more. The group began as an automobile retailer for Fiat and has since expanded to represent many other brands. It is now led by the second and third generations of the Wasan family and employs over 1,500 people across India. Wasan Group engages in significant corporate social responsibility efforts like providing food and education support. It has received numerous awards for sales, service, and social enterprise.
Wasan Group Portfolio
Wasan Group is a Mumbai-based conglomerate founded in 1962 by Shri Kundanlal T. Wasan. It currently operates automobile dealerships, real estate development, hospitality, agriculture, education and more. The group began as an automobile retailer for Fiat and has since expanded to represent many other brands. It is now led by the second and third generations of the Wasan family and employs over 1,500 people across India. Wasan Group engages in significant corporate social responsibility efforts like providing food and education support. It has received numerous awards for sales, service, and social enterprise.
Summer Training Report on Tata Magic
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This document discusses Mahindra & Mahindra's efforts to build its brand internationally. It provides background on M&M as one of the largest vehicle manufacturers in India. The document then outlines M&M's entry into the international market through joint ventures to produce vehicles like the Logan and trucks. It also discusses M&M's international assembly plants and brand portfolio, with a focus on the Scorpio SUV as its most successful international brand. The strategies adopted by M&M to differentiate the Scorpio and target niche vehicle segments between passenger cars and SUVs are also summarized.
Chassis and body engineering by shubhesh ranjan(mtech automobile)
This presentation summarizes the rise of the automobile sector in India. It covers the definition of an automobile, the present scenario of the sector, important locations of the industry, and the evolution and segmentation of automobiles in India. Some key points include:
- India has one of the largest automobile industries in the world, with annual growth of 16% from 2013-2017.
- Important locations for the industry include Chennai, Pune, Delhi, Mumbai, and Bangalore.
- The automobile industry in India has evolved from the first car in 1897 to becoming a major production and export hub globally.
- Vehicles are segmented based on length and body type, with categories like A1-A
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Who will Buy Xylo? Mahindra & Mahindra Case Study
- 2. Introduction Mumbai, Maharashtra India 1945 100 countries US $20.7 billion 39,226 people Indian Multinational Car Manufacturing Corporation largest vehicle manufacturers largest manufacturer of tractors
- 3. Kailash Chandra Mahindra Jagdish Chandra Mahindra Malik Ghulam Muhammad
- 4. History A steel trading company in 1945 Mahindra & Mohammed Independence 1947 Mahindra & Mahindra Willys Jeep Light Commercial Vehicles Tractors 1956 Bombay Stock
- 9. School BUS
- 10. THE ERA OF SEDANS IS NOW OVER
- 11. XYLO IS HERE…
- 12. Introduction 2009-2018 Nashik, Maharashtra Mahindra & Mahindra January 14, 2009 Nashik, Maharashtra Rs. 550 Crore Toyota Innova, Chevrolet Tavera Comfort Seeker
- 14. Rajesh Jejurikar Chief of Operations Scorpio Success History Robust Marketing Plan Leadership Position In UV 2006 Vivek Nayer, VP(Marketing) Marketing Strategy Who will buy Xylo?
- 15. XYLOCustomer-Centric Innovation Trendy & Contemporary Implies Luxury High Fashion Technology
- 16. 14.95 kmpl 2489ccc Diesel 1790-1800kg 7,8 & 9 9.32 lakhs to 12.19 lakhs 6 Variants and 5 Color
- 18. Atul Kasbekar Happy Legs First Commercial
- 19. Why XYLO is Unique?
- 20. Consumer Context Value For Money Modern Style Robust Design 100 Days Survey
- 22. Swot analysis Strengths Power Of SUV Luxury Of A Sedan Good Advertising Brand Visibility Low Maintenance Weakness Limited Market Share
- 23. Opportunities Increasing Purchasing Power Leverage strong brand name by more advertising Newer innovations Threats Intense competition Government regulations Improvement in public transport Increasing Fuel Prices
- 25. Tavera
- 26. Features Price Rs. 9.32 lakh Rs. 10.44 lakh Rs. 14.65 Lakh Fuel Type Diesel Diesel Petrol Engine 2489 CC 2694 CC 2499 CC Mileage 14.95 kmpl 13.58 kmpl 11.25 Kmpl Fuel Capacity 55 Liter 55 Liter 65 Liter Boot Space 400 Liter 780 liters 300 liters Comparisons Tavera InnovaXYLO
- 28. Sales Reports of Xylo
- 29. Mahindra Xylo To Continue Production In India
- 31. M&M'sstrategy to regain market share: Phase out Xylo, launch3 vehicles
- 32. Mahindra Marazzo
- 33. Awards NDTV CAR AND BIKE AWARD GOLDEN STEERING WHEEL VARIANT OF THE YEAR 2012 AWARD INDIA DESIGN MARK AWARD 2013 ET ZIGWHEELS AWARD
- 34. Conclusion Mahindra Xylo has been a successful MUV in its segment and brought several features at good pricing which made it a success in its segment. Mahindra has recently facelifted the Mahindra Xylo and the new and improved iteration adds more value to the already good and popular mutli utility vehicle.