SlideShare a Scribd company logo
Consolidation of warehouses and efficient integration of
superior technology resulted into improved efficiency and
reduction of costs for a telecom giant.
Supply chain management (SCM) in the Telecommunications industry
today needs reliable design and versatile tools to control material
flow. The objective for an efficient Supply Chain is reducing inventory,
lead times and related costs to assure reliable and on-time deliveries.
Modern telecommunication warehouses/plants work with multiple
and varied component suppliers. Component lead times could vary
from few hours to several weeks. To minimize component buffers and
tied-up capital in supply chain, planning and timing the components
availability is of great importance. Improving real time visibility and
information in operation therefore becomes critical. The complexity in
such operations only grows when a company operates in a large
market with a diverse geographical presence.
BACKGROUND
BUSINESS CHALLENGE
• With introduction of GST, it
was essential for the
company to optimize their
distribution network.
SOLUTIONS
Mahindra Logistics analyzed the entire supply chain of
the organization. We realized that it was important to
create a plan not just from an operational point of view
but also consider a strategic point of view. MLL looked
at 3 main aspects to increase the efficiency of Supply
Chain Management:
• Challenges in managing
inventory, lead time,
related costs and on-time
reliable deliveries.
• Need for an agile partner that could adapt to operations
and act promptly to match scale up and scale down
activities.
LOCATIONS:
MLL analyzed the current distribution network and
suggested replacing the current supply chain model with the Hub
& Spoke model to optimize and bring in operational efficiencies.
The geographic placement of facilities and warehouses was the first
step in creating an effective supply chain. With the introduction of GST,
a Hub & Spoke model proved to be the most efficient.
Multiple simulations were made on a real time basis
to select the best available option which led to
consolidation and reduction of warehouses from 7 to
5, categorized as 1 Hub, 3 Spokes and 2 Cross
docks.
• A thorough and methodical approach was followed for designing the warehouse. Improvement
plans were developed to control circle wise inventory and use the facility optimally.
• Usage of best-in-class warehousing tools and practices like WMS, GEMBA tool, 5S etc. aided in
100% mapping of the storage locations, thereby removing many inventory management obstacles
that inflate supply chain costs and ultimately reduce profitability. This resulted in less inventory
storage & reduction of cost. The inventory cycle was reduced significantly from 45 days to 30 days at
Hub and to 7 days at Spoke
INVENTORYWith the evolution of logistics, technology plays a crucial role. At MLL, technology is an important
driver in deriving efficient and effective solutions for all our customers.
• Inventory Management - Inventory Visibility
• BOM & Packing Management - Provide Value added services
• Put away and Pick up Configuration - Maximise Warehouse Throughput
• Zone Management - Optimize Space Utilisation
TRANSPORTATION
• The use of proprietary technology software & tools viz. Mycargo 360, TMS, etc. provided complete end to end
visibility of operations, with proactive action on information by comprehensive data analytics.
• Transport Management System (TMS) provided 360º transparency through data sharing, analytics and MIS
reports across all stakeholders thereby providing seamless visibility to operations resulting in operational
efficiency.
• The TMS platform enabled collaborative logistics management and helped in optimizing routes to cater to the
circle wise requirement (3G, 4G) and save operational and freight costs through shipment consolidation.
Centralised Control Tower - 24/7 Helpdesk Support
Vehicle Tracking - 1. GPS/Non GPS Tracking
2. Track Vehicle movement and route
Exception Management
- Enhanced visibility for decision making
Data Analytics - 1. Performance Analysis.
2. Close Monitoring
Value added and customized services were undertaken as part of the project
which included complex & intricate services like kitting and packing of
antennas.
VALUE ADDED
SERVICE
• The use of proprietary technology software & tools viz. Mycargo 360, TMS,
etc. provided complete end to end visibility of operations, with proactive
action on information by comprehensive data analytics.
• Transport Management System (TMS) provided 360º transparency through
data sharing, analytics and MIS reports across all stakeholders thereby
providing seamless visibility to operations resulting in operational efficiency.
• The TMS platform enabled collaborative logistics management and helped in
optimizing routes to cater to the circle wise requirement (3G, 4G) and save
operational and freight costs through shipment consolidation.
Case Study: Streamlining supply chain for a telecom giant

More Related Content

What's hot

Scm of flipkart
Scm of flipkartScm of flipkart
Scm of flipkart
Vijaya Maurya
 
Haldiram (supply chain)
Haldiram (supply chain)Haldiram (supply chain)
Haldiram (supply chain)
Jawaharkatre
 
Cipla
CiplaCipla
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
Raghavendra Rachamadugu
 
Dhl LOGISTICS
Dhl LOGISTICSDhl LOGISTICS
Dhl LOGISTICS
vijay jha
 
Supply chain of maruti suzuki in india
Supply chain of maruti suzuki in indiaSupply chain of maruti suzuki in india
Supply chain of maruti suzuki in india
Ayush Kansal
 
Logistics management analysis reliance industries limited jamnagar
Logistics management analysis reliance industries limited jamnagarLogistics management analysis reliance industries limited jamnagar
Logistics management analysis reliance industries limited jamnagar
jitharadharmesh
 
safexpress report - 2016
safexpress report - 2016safexpress report - 2016
safexpress report - 2016Arudhra N
 
-projec-on-bluedart3
-projec-on-bluedart3-projec-on-bluedart3
-projec-on-bluedart3sakinaz20
 
Allcargo Logistic Limited
Allcargo Logistic LimitedAllcargo Logistic Limited
Allcargo Logistic Limited
saurabh kumar
 
Logistics Service Comparison
Logistics Service ComparisonLogistics Service Comparison
Logistics Service Comparison
Subhashish Mondal
 
distribution channel of dabur
distribution channel of daburdistribution channel of dabur
distribution channel of daburMj Payal
 
Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation
Dhanraj Chikorde
 
Organisation structure, culture and strategies of wipro
Organisation structure, culture and strategies of wiproOrganisation structure, culture and strategies of wipro
Organisation structure, culture and strategies of wipro
Jaisha Jaikishan
 
maruti suzuki overview
maruti suzuki overviewmaruti suzuki overview
maruti suzuki overview
Naga G
 
CRM in HDFC Bank
CRM in HDFC BankCRM in HDFC Bank
CRM in HDFC Bank
CRMNEXT
 

What's hot (20)

Scm of flipkart
Scm of flipkartScm of flipkart
Scm of flipkart
 
Haldiram (supply chain)
Haldiram (supply chain)Haldiram (supply chain)
Haldiram (supply chain)
 
Cipla
CiplaCipla
Cipla
 
Supply chain management (Gati ltd.)
Supply chain management (Gati ltd.)Supply chain management (Gati ltd.)
Supply chain management (Gati ltd.)
 
Blue Dart
Blue DartBlue Dart
Blue Dart
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
 
Dhl LOGISTICS
Dhl LOGISTICSDhl LOGISTICS
Dhl LOGISTICS
 
Supply chain of maruti suzuki in india
Supply chain of maruti suzuki in indiaSupply chain of maruti suzuki in india
Supply chain of maruti suzuki in india
 
Logistics management analysis reliance industries limited jamnagar
Logistics management analysis reliance industries limited jamnagarLogistics management analysis reliance industries limited jamnagar
Logistics management analysis reliance industries limited jamnagar
 
Gati
GatiGati
Gati
 
safexpress report - 2016
safexpress report - 2016safexpress report - 2016
safexpress report - 2016
 
-projec-on-bluedart3
-projec-on-bluedart3-projec-on-bluedart3
-projec-on-bluedart3
 
Allcargo Logistic Limited
Allcargo Logistic LimitedAllcargo Logistic Limited
Allcargo Logistic Limited
 
Logistics Service Comparison
Logistics Service ComparisonLogistics Service Comparison
Logistics Service Comparison
 
distribution channel of dabur
distribution channel of daburdistribution channel of dabur
distribution channel of dabur
 
Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation Maruti suzuki (PPT) power point presentation
Maruti suzuki (PPT) power point presentation
 
Organisation structure, culture and strategies of wipro
Organisation structure, culture and strategies of wiproOrganisation structure, culture and strategies of wipro
Organisation structure, culture and strategies of wipro
 
maruti suzuki overview
maruti suzuki overviewmaruti suzuki overview
maruti suzuki overview
 
SCM of FLIPKART
SCM of FLIPKARTSCM of FLIPKART
SCM of FLIPKART
 
CRM in HDFC Bank
CRM in HDFC BankCRM in HDFC Bank
CRM in HDFC Bank
 

Similar to Case Study: Streamlining supply chain for a telecom giant

Business Intelligence in Upstream-Downstream
Business Intelligence in Upstream-DownstreamBusiness Intelligence in Upstream-Downstream
Business Intelligence in Upstream-DownstreamNirav Modh
 
Connected Logistics - Bosch L.OS.pptx
Connected Logistics - Bosch L.OS.pptxConnected Logistics - Bosch L.OS.pptx
Connected Logistics - Bosch L.OS.pptx
ayush apte
 
UtiliAPP - Utility Analytics - Indigo Advisory Group
UtiliAPP  - Utility Analytics - Indigo Advisory GroupUtiliAPP  - Utility Analytics - Indigo Advisory Group
UtiliAPP - Utility Analytics - Indigo Advisory Group
Indigo Advisory Group
 
Transportation management system by Bala
Transportation management system by BalaTransportation management system by Bala
Transportation management system by Bala
BalaMuruganT12
 
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
Indigo Advisory Group
 
Supply chain management
Supply chain managementSupply chain management
Supply chain management
UNITY
 
IRJET- A Comprehensive Outline of the Various Aspects of Supply Chain Man...
IRJET-  	  A Comprehensive Outline of the Various Aspects of Supply Chain Man...IRJET-  	  A Comprehensive Outline of the Various Aspects of Supply Chain Man...
IRJET- A Comprehensive Outline of the Various Aspects of Supply Chain Man...
IRJET Journal
 
E chain optimization at st. microelectronics
E  chain optimization at st. microelectronicsE  chain optimization at st. microelectronics
E chain optimization at st. microelectronicsshwetabakshi
 
Unit 6 supplychainmanagement
Unit 6 supplychainmanagement Unit 6 supplychainmanagement
Unit 6 supplychainmanagement
RASHMIPANWAR10
 
Warehouse Management System
Warehouse Management SystemWarehouse Management System
Warehouse Management System
IRJET Journal
 
White Paper - Distribution Network Optimization
White Paper - Distribution Network OptimizationWhite Paper - Distribution Network Optimization
White Paper - Distribution Network OptimizationLen Pannett
 
Presentation (7) (1).pptx
Presentation (7) (1).pptxPresentation (7) (1).pptx
Presentation (7) (1).pptx
AyushDoshi9
 
ALLEGRO all about container carrier business
ALLEGRO all about container carrier businessALLEGRO all about container carrier business
ALLEGRO all about container carrier business
Kwang-Yong Jung
 
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
jorgelebrato
 
Theo Sarantis CV 030716
Theo Sarantis CV 030716Theo Sarantis CV 030716
Theo Sarantis CV 030716Theo Sarantis
 
Imperial Distribution CaseStudy-Vunani-2012
Imperial Distribution CaseStudy-Vunani-2012Imperial Distribution CaseStudy-Vunani-2012
Imperial Distribution CaseStudy-Vunani-2012IMPERIAL Logistics
 
Capgemini ses - smart analytics accelerates the realization of value for ut...
Capgemini   ses - smart analytics accelerates the realization of value for ut...Capgemini   ses - smart analytics accelerates the realization of value for ut...
Capgemini ses - smart analytics accelerates the realization of value for ut...
Gord Reynolds
 
How to turn 9 retail IT challenges into 9 business opportunities
How to turn 9 retail IT challenges into 9 business opportunitiesHow to turn 9 retail IT challenges into 9 business opportunities
How to turn 9 retail IT challenges into 9 business opportunities
Openbravo
 

Similar to Case Study: Streamlining supply chain for a telecom giant (20)

Business Intelligence in Upstream-Downstream
Business Intelligence in Upstream-DownstreamBusiness Intelligence in Upstream-Downstream
Business Intelligence in Upstream-Downstream
 
Connected Logistics - Bosch L.OS.pptx
Connected Logistics - Bosch L.OS.pptxConnected Logistics - Bosch L.OS.pptx
Connected Logistics - Bosch L.OS.pptx
 
UtiliAPP - Utility Analytics - Indigo Advisory Group
UtiliAPP  - Utility Analytics - Indigo Advisory GroupUtiliAPP  - Utility Analytics - Indigo Advisory Group
UtiliAPP - Utility Analytics - Indigo Advisory Group
 
Zp scm future_v2
Zp scm future_v2Zp scm future_v2
Zp scm future_v2
 
Transportation management system by Bala
Transportation management system by BalaTransportation management system by Bala
Transportation management system by Bala
 
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
UtiliGRIDMOD - Utility Grid Modernization - Indigo Advisory Group
 
Supply chain management
Supply chain managementSupply chain management
Supply chain management
 
IRJET- A Comprehensive Outline of the Various Aspects of Supply Chain Man...
IRJET-  	  A Comprehensive Outline of the Various Aspects of Supply Chain Man...IRJET-  	  A Comprehensive Outline of the Various Aspects of Supply Chain Man...
IRJET- A Comprehensive Outline of the Various Aspects of Supply Chain Man...
 
E chain optimization at st. microelectronics
E  chain optimization at st. microelectronicsE  chain optimization at st. microelectronics
E chain optimization at st. microelectronics
 
Unit 6 supplychainmanagement
Unit 6 supplychainmanagement Unit 6 supplychainmanagement
Unit 6 supplychainmanagement
 
Warehouse Management System
Warehouse Management SystemWarehouse Management System
Warehouse Management System
 
White Paper - Distribution Network Optimization
White Paper - Distribution Network OptimizationWhite Paper - Distribution Network Optimization
White Paper - Distribution Network Optimization
 
Presentation (7) (1).pptx
Presentation (7) (1).pptxPresentation (7) (1).pptx
Presentation (7) (1).pptx
 
ALLEGRO all about container carrier business
ALLEGRO all about container carrier businessALLEGRO all about container carrier business
ALLEGRO all about container carrier business
 
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
Entiende y mejora tu estrategia B2B con Partner Manager - MuleSoft Madrid Mee...
 
Theo Sarantis CV 030716
Theo Sarantis CV 030716Theo Sarantis CV 030716
Theo Sarantis CV 030716
 
Supply Chain Management-Drivers
Supply Chain Management-DriversSupply Chain Management-Drivers
Supply Chain Management-Drivers
 
Imperial Distribution CaseStudy-Vunani-2012
Imperial Distribution CaseStudy-Vunani-2012Imperial Distribution CaseStudy-Vunani-2012
Imperial Distribution CaseStudy-Vunani-2012
 
Capgemini ses - smart analytics accelerates the realization of value for ut...
Capgemini   ses - smart analytics accelerates the realization of value for ut...Capgemini   ses - smart analytics accelerates the realization of value for ut...
Capgemini ses - smart analytics accelerates the realization of value for ut...
 
How to turn 9 retail IT challenges into 9 business opportunities
How to turn 9 retail IT challenges into 9 business opportunitiesHow to turn 9 retail IT challenges into 9 business opportunities
How to turn 9 retail IT challenges into 9 business opportunities
 

Case Study: Streamlining supply chain for a telecom giant

  • 1. Consolidation of warehouses and efficient integration of superior technology resulted into improved efficiency and reduction of costs for a telecom giant.
  • 2. Supply chain management (SCM) in the Telecommunications industry today needs reliable design and versatile tools to control material flow. The objective for an efficient Supply Chain is reducing inventory, lead times and related costs to assure reliable and on-time deliveries. Modern telecommunication warehouses/plants work with multiple and varied component suppliers. Component lead times could vary from few hours to several weeks. To minimize component buffers and tied-up capital in supply chain, planning and timing the components availability is of great importance. Improving real time visibility and information in operation therefore becomes critical. The complexity in such operations only grows when a company operates in a large market with a diverse geographical presence. BACKGROUND
  • 3. BUSINESS CHALLENGE • With introduction of GST, it was essential for the company to optimize their distribution network. SOLUTIONS Mahindra Logistics analyzed the entire supply chain of the organization. We realized that it was important to create a plan not just from an operational point of view but also consider a strategic point of view. MLL looked at 3 main aspects to increase the efficiency of Supply Chain Management: • Challenges in managing inventory, lead time, related costs and on-time reliable deliveries. • Need for an agile partner that could adapt to operations and act promptly to match scale up and scale down activities.
  • 4. LOCATIONS: MLL analyzed the current distribution network and suggested replacing the current supply chain model with the Hub & Spoke model to optimize and bring in operational efficiencies. The geographic placement of facilities and warehouses was the first step in creating an effective supply chain. With the introduction of GST, a Hub & Spoke model proved to be the most efficient. Multiple simulations were made on a real time basis to select the best available option which led to consolidation and reduction of warehouses from 7 to 5, categorized as 1 Hub, 3 Spokes and 2 Cross docks.
  • 5. • A thorough and methodical approach was followed for designing the warehouse. Improvement plans were developed to control circle wise inventory and use the facility optimally. • Usage of best-in-class warehousing tools and practices like WMS, GEMBA tool, 5S etc. aided in 100% mapping of the storage locations, thereby removing many inventory management obstacles that inflate supply chain costs and ultimately reduce profitability. This resulted in less inventory storage & reduction of cost. The inventory cycle was reduced significantly from 45 days to 30 days at Hub and to 7 days at Spoke INVENTORYWith the evolution of logistics, technology plays a crucial role. At MLL, technology is an important driver in deriving efficient and effective solutions for all our customers. • Inventory Management - Inventory Visibility • BOM & Packing Management - Provide Value added services • Put away and Pick up Configuration - Maximise Warehouse Throughput • Zone Management - Optimize Space Utilisation
  • 6. TRANSPORTATION • The use of proprietary technology software & tools viz. Mycargo 360, TMS, etc. provided complete end to end visibility of operations, with proactive action on information by comprehensive data analytics. • Transport Management System (TMS) provided 360º transparency through data sharing, analytics and MIS reports across all stakeholders thereby providing seamless visibility to operations resulting in operational efficiency. • The TMS platform enabled collaborative logistics management and helped in optimizing routes to cater to the circle wise requirement (3G, 4G) and save operational and freight costs through shipment consolidation. Centralised Control Tower - 24/7 Helpdesk Support Vehicle Tracking - 1. GPS/Non GPS Tracking 2. Track Vehicle movement and route Exception Management - Enhanced visibility for decision making Data Analytics - 1. Performance Analysis. 2. Close Monitoring
  • 7. Value added and customized services were undertaken as part of the project which included complex & intricate services like kitting and packing of antennas. VALUE ADDED SERVICE • The use of proprietary technology software & tools viz. Mycargo 360, TMS, etc. provided complete end to end visibility of operations, with proactive action on information by comprehensive data analytics. • Transport Management System (TMS) provided 360º transparency through data sharing, analytics and MIS reports across all stakeholders thereby providing seamless visibility to operations resulting in operational efficiency. • The TMS platform enabled collaborative logistics management and helped in optimizing routes to cater to the circle wise requirement (3G, 4G) and save operational and freight costs through shipment consolidation.