The document summarizes redevelopment efforts in Brea, California that focused on revitalizing the downtown area. Key goals included promoting design, diversity, culture, affordable housing, security, and transit-oriented circulation. Early phases involved land assembly, eliminating blight, and constructing a shopping center and single-family homes. Later phases included mixed-use developments like the Birch Street Promenade with retail, apartments, and offices to create a 24-hour downtown. Affordable housing projects and programs also aimed to provide housing options. Transportation improvements enhanced accessibility within a pedestrian-friendly environment.

1. housing breans

3. charette initiatives

4. “ High-quality design and development are needed” “ Downtown should be the symbolic focal point for the community” “ Downtown should appeal to Breans of all ages and backgrounds” “ Downtown should be linked visually and functionally to the Brea Mall and the Civic Center” “ Historic preservation should highlight oil industry heritage” “ Brea wants a 24-hour city in the downtown area” “ Diverse housing options should be provided downtown” “ Traffic facilities should not carve up downtown activities, but vehicular traffic must be well served.” THE EIGHT REDEVELOPMENT GOALS

5. Design Diversity Culture Affordable Housing Security Transit - Oriented Circulation Downtown Revitalization REDEVELOPMENT STRATEGIES

6. Downtown Revitalization DOWNTOWN REVITALIZATION Land Assembly + Acquisition started in 1985 Elimination of BLIGHT Redevelopment Completed in 1995 and overseen by Los Angeles-based Watt Commercial Development, the first phase involved construction of a 25-acre community shopping center directly adjacent to downtown. PHASE I completed in 1995 Newport Beach, Calif.-based Baywood Development Group constructed 96 single-family homes adjacent to downtown. The project was completed in 1996. PHASE II completed in 1996 Mixed Use Development: Birch Street Promenade - 750 foot stretch retail stores, entertainment venues, restaurants, loft apartments and offices in the heart of downtown with a variety of architectural styles and streetscapes. Redevelopment Agency: RTKL – Baltimore Developer : CIM Group- Los Angeles PHASE II groundbreaking in 1997

7. Completed in 1995 and overseen by Los Angeles-based Watt Commercial Development, the first phase involved construction of a 25-acre community shopping center directly adjacent to downtown. PHASE I completed in 1995 DEVELOPMENT PHASING Downtown Revitalization

8. PHASE II completed in 1996 Newport Beach, Calif.-based Baywood Development Group constructed 96 single-family homes adjacent to downtown. The project was completed in 1996. DEVELOPMENT PHASING Downtown Revitalization

9. PHASE III groundbreaking in 1997 Mixed Use Development: Birch Street Promenade - 750 foot stretch retail stores, entertainment venues, restaurants, loft apartments and offices in the heart of downtown with a variety of architectural styles and streetscapes. Redevelopment Agency: RTKL – Baltimore Developer : CIM Group- Los Angeles Downtown Revitalization DEVELOPMENT PHASING

11. Downtown Revitalization AFFORDABLE HOUSING The Ash Street Cottages: A True Downtown Neighborhood 96 SFR The units have retained their cottage charm with many owners adding gardens to front yards. HOUSING Security Affordable Housing Ash Street Garden The Central Green at Ash Street Cottages Ash Street cottages

12. Downtown Revitalization AFFORDABLE HOUSING The Ash Street Cottages: A True Downtown Neighborhood 96 SFR The units have retained their cottage charm with many owners adding gardens to front yards. HOUSING Security Affordable Housing Ash Street cottages Housing The Brea Redevelopment Agency is very proud of its success in providing quality affordable housing to Brea families. The Agency has assisted in the creation or subsidy of more than 500 low- and moderate-income housing units in Brea. Projects range from new single-family home developments such as the Arbors and Laurel Walk projects to affordable housing rehabilitation projects such as Walnut Village and Civic Center Apartments. The Agency also adopted an innovative Mobile Home Policy and assisted in the non-profit purchase and rehabilitation of the Rancho Brea Mobile Home Park . Additionally, the Homebuyer Assistance Program helps families move into the home ownership market and the Senior Subsidy Program assists the low-income elderly maintain affordable housing within the community.

13. Downtown Revitalization AFFORDABLE HOUSING The Ash Street Cottages: A True Downtown Neighborhood 96 SFR The units have retained their cottage charm with many owners adding gardens to front yards. HOUSING Security Affordable Housing Ash Street cottages · Homebuyer Assistance Program The Agency provides up to $225,000 in assistance to low- and moderate-income homebuyers. The loans have a 30-year term and are deferred for the first five years. If the property is sold or no longer owner-occupied, then the loan is due and payable with an equity share provided to the Agency. · Senior Subsidy Program This program began in 1989 and provides 120 seniors with a monthly rent subsidy, which they are able to use at the dwelling of their choice. The program meets the needs of very-low-income seniors who would otherwise have to modify their spending for essential items such as food and medication in order to afford market rent. · Rental Rehabilitation Program The Agency uses both housing set-aside funds and federal HOME funds to implement a rental rehabilitation loan program. The program has included loans issued to the Imperial Terrace apartments (37 units with 18 restricted for very-low and low-income households) and the Civic Center apartments (30 units with 16 units reserved for very-low and low-income tenants). In addition to the rental rehabilitation program, the Agency also implements the single-family rehabilitation program using federal funds to implement approximately 15-20 loans per year. · Neighborhood Enhancement Plan In October of 1998, the City Council adopted a Neighborhood Enhancement Plan. The Plan identified six neighborhoods that were showing early signs of deterioration. The Agency staff is implementing this program and held its first outreach event in June of 1999.

14. Downtown Revitalization FOR ALL AGES & ALL LIFESTYLES A truly urban living experience for all ages with resident-serving amenities such as a grocery store, video rental store, cleaners, coffee shop, and unique shops and entertainment all within a short walk of the front door. DIVERSITY Security Affordable Housing Diversity LIVE WORK PLAY SHOP + + +

15. Downtown Revitalization MIXED-USE DEVELOPMENT With input from residents, the redevelopment agency produced a document calling for a design that preserves Brea's small-town feeling and historic flavor, yet offers a modern mix of pedestrian-friendly attractions and amenities. DESIGN Security Affordable Housing Diversity PEDESTRIAN FRIENDLY Design MIXED-USE DEVELOPMENT +

16. Downtown Revitalization STREETSCAPE Security Affordable Housing Diversity Design With input from residents, the redevelopment agency produced a document calling for a design that preserves Brea's small-town feeling and historic flavor, yet offers a modern mix of pedestrian-friendly attractions and amenities. DESIGN PEDESTRIAN FRIENDLY HISTORIC FLAVOR +

17. Downtown Revitalization CULTURE HERITAGE Security Affordable Housing Diversity Design Culture Activities, streetscape and public plaza design established an overall theme for downtown Brea that reflects historically significant themes and heritage.

18. Downtown Revitalization ACCESSIBILITY CIRCULATION Security Affordable Housing Diversity Design Culture Circulation The Agency’s participation in the downtown project includes two Agency-funded parking structures, and two surface parking lots providing over 2,000 free parking spaces. Additionally a bridge has been constructed to link one of the parking structures to the east side of town. Long Term Parking 4 Hour parking with 20 / 1 hour spaces Valet Parking

19. Downtown Revitalization TRANSPORTATION TRANSIT SYSTEM Security Affordable Housing Diversity Design Culture Circulation "Van Go" began in July of 1996 and provides residents with door to door transportation in specified service areas in Brea, Placentia and Yorba Linda. Van Go makes regular stops at key points in the community, and the fare includes transfers to OCTD bus routes. Transit System

20. BREA TODAY Circulation Transit System Downtown Revitalization Security Affordable Housing Diversity Design Culture Birch Street Promenade Downtown

21. Circulation Transit System Downtown Revitalization Security Affordable Housing Diversity Design Culture Birch Street Promenade Downtown The Birch Street Promenade Birch Street lofts over retail outlets BREA TODAY

22. Completed 1999 The Birch Street Lofts are a portion of Brea's Birch Street Redevelopment effort in downtown Brea. The City awarded development rights to CIM Development. They in turn engaged a number of architects to design segments of the street. Koning Eizenberg's portion comprised 12,300-sq. ft. of ground floor leasable retail space with twenty-four 750-sq. ft. loft style housing units above. The project achieved a very tight construction budget of $65 a square foot. The Birch Street Lofts 25 low-to-moderate-income units The Agency provided financial assistance to develop apartments above the retail shops along Birch Street. This type of housing was considered a high priority for the downtown in order to create an “around-the-clock” downtown. The vertical mixed use resulting from this project gives the downtown a level of energy that cannot be achieved through commercial development alone. The developer has constructed 62 one-bedroom units, with 33 units set aside for low- to moderate-income households. Circulation Transit System Downtown Revitalization Security Affordable Housing Diversity Design Culture BREA TODAY

23. Tamarack Pointe Villas The Agency provided financial assistance to offset the cost of developing this 48-unit family apartment complex. The assistance was provided under the City’s affordable housing ordinance. In return, the Agency received covenants on five units restricted to low- and moderate-income households with a 30-year term. Vintage Canyon Senior Apartments The 105-unit Vintage Canyon Apartment project was proposed by the developer as a standard senior citizen apartment complex. Recognizing the need for lower rents and higher services, the Agency and City worked with the developer to reach a lower affordability level (10% of the units are for seniors at 40% median income while the remaining units are for seniors earning 50% median income). The project includes transportation, group activities, and wellness programs. All of the units have affordable housing restrictions for 30 years. Circulation Transit System Downtown Revitalization Security Affordable Housing Diversity Design Culture BREA TODAY

24. Laurel Walk The 27-home Laurel Walk project was the second development by The Olson Company in Brea. This single-family home development used the existing alley for off-street parking which allowed for an architecturally-rich front entry to the homes, including porches and second floor balconies. Five of these homes were sold to moderate-income families. This project also enhanced the Birch Street pedestrian link by including public art adjacent to the sidewalk. Circulation Transit System Downtown Revitalization Security Affordable Housing Diversity Design Culture BREA TODAY

25. Design Diversity Culture Affordable Housing Security Transit - Oriented Circulation Downtown Centric REDEVELOPMENT STRATEGIES

26. Design Plus Strong Local Leadership Continuity PEOPLE TAKEAWAYS Community Involvement “ Breans First” PLACE PERSPECTIVE PASSAGE Strategic Location Security Culture Preservation Service Accessibility Convenience Circulation + + +

29. “ Housing Breans” Precedent Case Study: Brea, California Field Studies in Real Estate