The project was an endeavour to learn the real-time practices of the retail industry and contribute towards the design, development, and execution of a retail identity for a brand. The client being serviced during the tenure of approximately 10 weeks was AYAMIK, a unit of Kimaya Fashions Limited. The objective of the project was to understand space planning requirements for the brand and the designing of the same, keeping in mind the aesthetic appeal of the flagship store and its ability to serve as a canvas to merchandise the garments of different designers, all under one roof. In order to keep the consumer of the new times feeling interested in store based shopping, retailers have to make ‘functional service spaces into places that feed the popular spirit’. By creating a store environment that delights and enthuses a customer, retailers are able to transcend the pulling power of manufacturers’ brands and the store spaces provide them with an enormous advantage over the non-store channels. Consumers play out rituals while they shop, such as making lists, searching out and trying on, making choices and carrying the bag. Store based retailers need to continue to raise the enjoyment of store based shopping, so that consumers do not desert them for other forms of shopping or other leisure pursuits. The shopping trip must be worthy of recall and repetition. Retail environments have to satisfy the operational objectives of minimizing costs, allowing flexibility and providing the right kind of space for merchandise. In this respect the practical aspects of store design, such as materials used, the lighting, and the signage, as well as the size and location of the store, all have to be blended into spatial totality. However, retail design is also very much concerned about communicating the right messages to the target customers, reinforcing the retail brand values and encouraging consumers to experience the retail outlet and the products within. A store atmosphere adds emotional feelings, heightening the shopping experience, to create enthusiasm and loyalty. Retail design is becoming increasingly concerned with supporting a multi-channel approach to retailing, and so design elements should be integrated across retail formats and regularly updated to remain relevant to the increasingly design conscious shopper.

2. RETAIL DESIGN
Create a branded atmosphere which compliments its values, ethics and aesthetic
sensibilities while working successfully as a retail environment.
RETAIL DESIRES
A clean slate, a new store, an enhanced and exciting opportunity.
A contemporary outlook to the successful combination of existing structure and inserted
innovations. Inspired by industrial archaeology; the challenge of strength and fragility - the design
must cater to the spacious, free-standing appeal of retail desires.
HIGHLIGHTS
Stylish; Suave; Sleek; Simple; Sophisticated.
INSPIRATIONS
KIMAYA
Leading multi-designer outlet for womens-wear.
Looking forward to replicate its success in the mens-wear market with stores across the globe under the label
AYAMIK.
CANARY WHARF
Caters to target market and has abundant retail capacity.
Presently incorporating designed environments to enhance retail success.

3. DESIGN DEVELOPMENT
Initial Research; Initial Plan; Model Making; CAD Overlays; Space Planning; Fixture Layout; Fixture
Design; Lighting Overview; Justify Retail Space; Finalize and Render

4. PLAN - GROUND FLOORPLAN - MEZZANINE FLOOR
All measurements in millimeters @ Scale - 1:100
B B’B B’
A
A’
A
A’

5. PLAN - FIRST FLOOR
All measurements in millimeters @ Scale - 1:100
B B’
A
A’

6. Outside Floor Level
Outside Floor Level
SECTION AA’
SECTION BB’
All measurements in millimeters @ Scale - 1:100

7. Outside Floor Level
Outside Floor Level
SECTION AA’
SECTION BB’

8. RETAIL ENVIRONMENT
View of Store (to illustrate circulation and access)

9. ACCESS TO Floor Levels
Above: View from steps from Mezzanine on First Floor; showing Cash & Wrap Desk behind.
Left - Top: View turning left from escalators - First Floor.
Left - Bottom: View from steps - Mezzanine Level.

10. ACCESS TO Store - Ground Floor
Above: Double height showcase from doors left of escalators.
Left - Top: View from doors behind display panel.
Left - Bottom: View from doors near steps to Mezzanine Level.

11. REFLECTED CEILING PLAN
GROUND FLOOR
LIGHTING SYMBOLS - Key & Specifications
LIGHTING SYMBOLS - Sample Visuals

12. REFLECTED CEILING PLAN
FIRST FLOOR

13. FREE STANDING FIXTURE - FIRST FLOOR

14. RETAIL ENVIRONMENT
View of First Floor proceeding from Escalator/Lift access.