Lufthansa implemented a mobile initiative to provide its 3,500 pilots with notebook computers to access training materials, schedules, and weather information electronically. This allowed pilots to train anytime anywhere and saved significant costs over the previously paper-based system. The initiative faced challenges in ensuring the technology met pilot needs and testing it extensively before full rollout. Ultimately, it improved productivity, efficiency, and customer service while providing Lufthansa a strategic advantage over competitors.

1. Lufthansa:: Taking Mobile Computing to
the Skies While Keeping the Mobile
Workforce Connected"
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2.  Md. Mahbub Siddique BIT0204
 Md. Mahmudul Hasan BIT0223
 Rayhan Hossain BIT0226
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3.  Lufthansa in brief
 Problem Analysis
 Role of IT to solve this problem
 Challenges
 Outcomes
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4.  Deutsche Lufthansa AG is a globally operating
aviation group with around 400 companies and
is the largest airline in Europe
 Lufthansa Group employs 117000 people
worldwide of 146 nationalities. In 2010, over 90
million passengers flew with Lufthansa.
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5.  Training process of a huge amount of
pilots(about 3500) with latest technology was
very primitive
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6.  Pilots needed to keep a lot of papers on
training, schedules etc.
 Information providing system for passengers
was very poor, mostly dependant to papers
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7.  Competitive tendency of all other companies
in intensifying customer services and
employee development
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8.  To solve problems faster
 Being able to connect any time anywhere
 Easy access to data
 Strong information system-right time, right
information
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9.  Training all the staff of Lufthansa with mobile
& internet
 ‘Lufthansa Mobile Initiative’ for all 3500 pilots
 Providing the online materials of training,
schedules, weather for pilots
 Easy access to information of customer services
such as time table, delay etc. with internet
technology
 Providing broadband internet to the aircraft &
to the passengers
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10. Providing all the pilots with
notebook computers having-
 Enough performance capability to
run key software applications used
by the pilots
 Weight less than 2 kg(4.4 pounds)
 Screen 12 inches diagonally
 Screen bright and easy to read
in cockpit light
 5 hrs long battery life
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11.  To keep 3,500 highly mobile airline
pilots trained-
 with latest technology
 procedures
 Investment was huge
 Information about-
 schedules
 weather, events
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12.  Ensured that technical specifications for the equipment
were acceptable to both pilots and other employees
 Before mass implementation feedback had been taken
in different phases to understand the feasibility
 Pilots might not be efficient to work on notebooks so
initial training was given accordingly
 Standardized on a unique hardware and software
platform to reduce support and upgrade costs
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13.  Access current data electronically
 Class room training ended
 Get training tutorials anytime, anywhere
 Convenient
 Time saving
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14.  Return On Investment(ROI) was very high
 More productivity and improved efficiency
from the pilots and other employees
 Getting strategic advantage than many other
airlines
 Improvement of infrastructure
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15.  Flight Information
 Online timetable
 Arrival and departure
 Information via SMS
 In-flight internet access to customers
 Improvement of customer relationship
 Providing data to support new initiatives, to solve
issues
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16.  www.lufthansa.com/
 www.en.wikipedia.org/wiki/Lufthansa
 http://danieldelaowalden.wix.com/mod6/cas
e-study
 Management Information Systems by O’Brien
and Marakas (8th Edition)
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17. Q&A
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18. Thank you
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