This presentation will help you know about Star Alliance, its formation, recent articles, benefits and services. latest article on its strategy shift will also help one to understand the Alliance more efficiently.

1. STAR ALLIANCE
THE WAY THE EARTH CONNECTS

2. INTRODUCTION
One of the world's largest
global airline alliances;
Founded on 14 May 1997
Current CEO - Jeffrey Goh
and its headquarters is
located in Frankfurt am
Main, Germany.
Full members: 27
Non-voting members: 40
affiliates
Pending members: 0
Founders: United
Airlines, Lufthansa, Air
Canada, Thai Airways
Company, SAS Group
28 member airlines operate
a fleet of approximately
4,657 aircraft, serving more
than 1,330 airports in 192
countries on more than
18,500 daily departures.

4. More on Star Alliance
• The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide
reach, recognition and seamless service to the international traveler.
• Its acceptance by the market has been recognized by numerous awards, including the Air Transport World
Market Leadership Award and Best Airline Alliance by both Business Traveler Magazine and Skytrax.
• The member airlines are:
Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines,
Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines,
EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South
African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network
currently offers more than 18,800 daily flights to 1,317 airports in 193 countries.
• Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.
• Two-tier reward program – Silver and Gold.

5. Why Star Alliance was formed?
• Increased traffic and revenue per mile.
• Able to connect other airlines and coordinate schedules.
• No carrier can serve every city and every region, it's just too big a planet.
• The Star Alliance were formed so that any member could sell tickets to where their customers wanted to go,
regardless of if they themselves flew there.
• It helps customers as they still go to their "usual" carrier, and helps the companies, as they get additional
opportunities to fill seats without having to really have marketing and other costs in regions where they
don't have lots of customers.
• Frequent flying program and access to lounges.

6. Successful strategy shift from membership growth
to improving the seamless travel experience
June 4th
2018
(Sydney):
Jeffrey Goh
at IATA’s
AGM brief
media on
latest
developmen
t of Alliance.
Having control over their journey at their fingertips is of high importance to many travelers.
Hence, harnessing digital technologies to provide a better and digital travel experience lies at the
heart of this strategic repositioning.
Endorsed the Alliance’s plan to enable more interconnectivity between the digital services of the
member airlines to elevate the customers’ Alliance travel experience”, commented Goh.
In order to achieve this, the Alliance has set out to develop digital capabilities centrally, which
can then be used by its member carriers to enhance their own products, so that they can offer
extended care to their regular customers even when they are travelling elsewhere on the
network.
The groundwork for this digital transformation was put into place at Star Alliance several years
ago, with the creation of an IT hub infrastructure. This has already enabled the better integration
of back-end services between the member airlines. Improvements have, for example, been
achieved in the reliability of through-check in for multi-carrier itineraries or ensuring faster
crediting of accrued frequent flyer miles into the correct customer account.

7. June 4th
2018
(Sydney):
Jeffrey Goh
at IATA’s
AGM brief
media on
latest
development
of Alliance.
Launch of the Star Alliance Digital Services Platform (DSP) which officially went live in February
this year. Lufthansa uses the DSP to provide baggage tracking information for customers
connecting to or from other Star Alliance member airlines. The necessary data is sourced from
the average six and a half million baggage messages per day, which are currently processed by
the Star Alliance baggage hub.
Meanwhile, United has enabled advanced seat reservations for flights operated by Singapore
Airlines, for customers who book these through United’s website, app or mobile site. Further
Star Alliance member carriers have indicated that they would like to offer this enhancement to
their customers and the necessary work on this has already commenced.
Many additional enhancements of this type will be introduced over the next few
years. Individually, these will offer an incremental improvement. Taken together, they will
provide customers a completely new level of information and control of their journey.

8. Benefits
Several individual airlines
create a large network,
allowing travelers more
benefits and flying
choices
Credit flying miles to
partner airlines ,redeem
frequent flyer miles on
partner airlines and
accumulate points;
frequent flyer status;
allow RTW
accessing over 1,000
lounges

10. Source
• https://www.staralliance.com/en/

11. THANKYOU