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Case Study on
Content Location Decoration Layout Product Line Type of Store and Services Targeted Customers Promotion Activities SWOT Analysis Strategy
Location
Location Lanmadaw Township Behind of the Bahosi Housing Near Shwe Pu Zun Cold and Bakery Shop So many bus lines are passing nearby and bus stops are not far from there There are 8 stories for car parking
Decoration
Decoration Transparent View for the Outsider but just only two floors No Billboards at the outside of the Mall There is a huge LED display for Advertising of the Shopping Mall and the Cineplex Seasonal decoration for both of the inside and outside Inner decoration is the Hall type which you can see the top floor from the bottom This shopping mall has the four layers                                     with two escalators and one transparent                               elevator Daily films advertise in front of 2                                             main entrances & every floor near                                            between escalator and elevator
Decoration (Contd) There is a Building Guide Map and the promotion floor at the Ground Floor Five entrances in total, three for the underground and two for the Shopping Mall At the entrance of underground, only one for the City Mart and the other two are for Maw Tin Market There are some branches at the Ground                                  floor and near the elevator Perfect lighting system, and the quite                                  suitable floor area for each Same design for the stalls
Layout
Layout At the ground floor also known as Premium Branded Zone, there are City Mart, Neo Coffee Shop by Coffee Circle and other branded shop  At the first floor also know as Young & Trendy Fashion Zone, there are the branded shop for the youth such as Giordano, Bossini, BSX etc. and other various kind of fashion shops At the second floor known as Family                                         and Home Appliance Zone, there are                                          so many shops which sell electronic                                 products, Kids wear and toys, books                                         and etc.
Layout (Contd) At the third floor known as Entertainment and Restaurant Zone, there are Cineplex hall, various kind of restaurant and the recreation center for both of young and adults Nice layout design as grouping the shops base on their specialties Find some stalls along the corridor Some are not by the shop, they only                                          get the floor area and prepare their                                       shops with their creative design  The escalators are set up at the same                                         side so the people can go aground                                             the stores at least
Product Line
Product Line There are so many varieties of products and brands  Especially for the fashion, foot wears and bag shops But there is no products for sports and their accessories, traditional cloth wears and                                                furniture
Type of Stores and Services
Type of Stores and Services
Type of Stores and Services Most of the shops in this shopping mall provide self-select service Allow to create their satisfied decoration design for the shops Allow to play their choice music within their own shops There is a emergency exit at                                                      every floor and has a clear way                                               and view to the exit   Music is playing in the shopping                                                mall but we cannot listen clearly
Targeted Customers
Targeted Customers Most of the people are teenagers because of many fashion and branded shops Moreover, the family comes to this mall for their recreation cause of playground and cinema And then this mall persuade the                                           people who want to make                                                    shopping and going to the cinema                                               at the same time People from the Bahosi housing,                                              Maw Tin 4th, 5th and 6th streets  Then there are People who are                                                        coming to ShwePuZun
Promotion Activities
Promotion Activities Now, there is a ThindinGyut festival lucky draw program Each shop in this shopping mall has its own lucky draw                                               and promotion program but which are not directly connected                                               with this mall
Strengths
Strengths
Weakness
Weakness
Strategy
Let’s Go
Outside View and Car parking
Ground Floor
First Floor
Elevator, Escalators and Ladder
Second Floor
Third Floor
Decoration and Layout It has two floors as Ground floor and Underground floor One entrance is at the Ground floor and the other one is at the Underground There are total nine cash counter,                                              four counters for the underground                                             and five counters for the ground But some of which are not                                                operating yet The supermarket trolley and                                                  baskets are at each of these                                                   two entrance
Decoration and Layout (Contd) The branded cosmetic are placed at the same place which are titled as Beauty & U but outside of the City Mart Shampoo and Hair treatment product are sold at City Mart but not included in Beauty & U At the ground floor, there are                                                    Stationary, Baby Care,                                                               Pharmacy and Gift accessories At the underground, there are                                                   Meats, Vegetables, House Hold                                                 Products and Personal Hygiene                                              etc.
Thank You Presented by Group 6

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Case study on junction maw tin

  • 2. Content Location Decoration Layout Product Line Type of Store and Services Targeted Customers Promotion Activities SWOT Analysis Strategy
  • 4. Location Lanmadaw Township Behind of the Bahosi Housing Near Shwe Pu Zun Cold and Bakery Shop So many bus lines are passing nearby and bus stops are not far from there There are 8 stories for car parking
  • 6. Decoration Transparent View for the Outsider but just only two floors No Billboards at the outside of the Mall There is a huge LED display for Advertising of the Shopping Mall and the Cineplex Seasonal decoration for both of the inside and outside Inner decoration is the Hall type which you can see the top floor from the bottom This shopping mall has the four layers with two escalators and one transparent elevator Daily films advertise in front of 2 main entrances & every floor near between escalator and elevator
  • 7. Decoration (Contd) There is a Building Guide Map and the promotion floor at the Ground Floor Five entrances in total, three for the underground and two for the Shopping Mall At the entrance of underground, only one for the City Mart and the other two are for Maw Tin Market There are some branches at the Ground floor and near the elevator Perfect lighting system, and the quite suitable floor area for each Same design for the stalls
  • 9. Layout At the ground floor also known as Premium Branded Zone, there are City Mart, Neo Coffee Shop by Coffee Circle and other branded shop At the first floor also know as Young & Trendy Fashion Zone, there are the branded shop for the youth such as Giordano, Bossini, BSX etc. and other various kind of fashion shops At the second floor known as Family and Home Appliance Zone, there are so many shops which sell electronic products, Kids wear and toys, books and etc.
  • 10. Layout (Contd) At the third floor known as Entertainment and Restaurant Zone, there are Cineplex hall, various kind of restaurant and the recreation center for both of young and adults Nice layout design as grouping the shops base on their specialties Find some stalls along the corridor Some are not by the shop, they only get the floor area and prepare their shops with their creative design The escalators are set up at the same side so the people can go aground the stores at least
  • 12. Product Line There are so many varieties of products and brands Especially for the fashion, foot wears and bag shops But there is no products for sports and their accessories, traditional cloth wears and furniture
  • 13. Type of Stores and Services
  • 14. Type of Stores and Services
  • 15. Type of Stores and Services Most of the shops in this shopping mall provide self-select service Allow to create their satisfied decoration design for the shops Allow to play their choice music within their own shops There is a emergency exit at every floor and has a clear way and view to the exit Music is playing in the shopping mall but we cannot listen clearly
  • 17. Targeted Customers Most of the people are teenagers because of many fashion and branded shops Moreover, the family comes to this mall for their recreation cause of playground and cinema And then this mall persuade the people who want to make shopping and going to the cinema at the same time People from the Bahosi housing, Maw Tin 4th, 5th and 6th streets Then there are People who are coming to ShwePuZun
  • 19. Promotion Activities Now, there is a ThindinGyut festival lucky draw program Each shop in this shopping mall has its own lucky draw and promotion program but which are not directly connected with this mall
  • 20.
  • 25.
  • 28. Outside View and Car parking
  • 34.
  • 35. Decoration and Layout It has two floors as Ground floor and Underground floor One entrance is at the Ground floor and the other one is at the Underground There are total nine cash counter, four counters for the underground and five counters for the ground But some of which are not operating yet The supermarket trolley and baskets are at each of these two entrance
  • 36. Decoration and Layout (Contd) The branded cosmetic are placed at the same place which are titled as Beauty & U but outside of the City Mart Shampoo and Hair treatment product are sold at City Mart but not included in Beauty & U At the ground floor, there are Stationary, Baby Care, Pharmacy and Gift accessories At the underground, there are Meats, Vegetables, House Hold Products and Personal Hygiene etc.
  • 37. Thank You Presented by Group 6