Architecture+Consumerism

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Architecture+Consumerism

  1. 1. ARCHITECTURE CONSUMERISM + yohanes budiyanto POLITICS & ARCHITECTURE 2008
  2. 2. ARCHITECTURE + CONSUMERISM yohanes.budiyanto content
  3. 3. ARCHITECTURE + CONSUMERISM yohanes.budiyanto <ul><li>SUMMARY: </li></ul><ul><li>DEFINITION </li></ul><ul><li>WHAT AFFECTS CONSUMERISM </li></ul><ul><li>THE ROLE & POWER OF ARCHITECTURE </li></ul><ul><li>THE SETTING OF CONSUMERISM </li></ul><ul><li>HOW ARCHITECTURE INFLUENCE CONSUMERISM </li></ul><ul><li>CASE STUDY 1: DUBAI </li></ul><ul><li>CASE STUDY 2: TOKYO </li></ul><ul><li>CASE STUDY 4: JAKARTA </li></ul><ul><li>CONCLUSION </li></ul>content
  4. 4. ARCHITECTURE + CONSUMERISM yohanes.budiyanto architecture
  5. 5. ARCHITECTURE + CONSUMERISM yohanes.budiyanto ARCHITECTURE – Definition: “ T he art or science of building ; specifically : the art or practice of designing and building structures and especially habitable ones ” Arsitektur adalah seni dan ilmu dalam merancang bangunan. Dalam artian yang lebih luas, arsitektur mencakup merancang dan membangun keseluruhan lingkungan binaan, mulai dari level makro yaitu perencanaan kota, perancangan perkotaan, arsitektur lansekap, hingga ke level mikro yaitu desain bangunan, desain perabot dan desain produk. definition
  6. 6. ARCHITECTURE + CONSUMERISM yohanes.budiyanto consumerism
  7. 7. ARCHITECTURE + CONSUMERISM yohanes.budiyanto CONSUMERISM – Definition: “ The theory that a progressively greater consumption of goods is economically beneficial”. Sebuah teori yang menyatakan bahwa peningkatan konsumsi barang secara progresif akan sangat menguntungkan bagi tingkat perekonomian . definition
  8. 8. ARCHITECTURE + CONSUMERISM yohanes.budiyanto <ul><li>WHAT AFFECTS CONSUMERISM: </li></ul><ul><li>INCOME > GDP > DISPOSABLE INCOME </li></ul><ul><li>GLOBALIZATION </li></ul><ul><li>CULTURE </li></ul><ul><li>GOVERNMENT INFLUENCE </li></ul>consumerism
  9. 9. ARCHITECTURE + CONSUMERISM yohanes.budiyanto INCOME – WHY CONSUME ALOT? PUBLIC SECTOR: Higher Income, Better infrastructure PRIVATE SECTOR: Higher Income, More Investment & Construction INDIVIDUAL: Higher Income, Higher spending GDP (Gross Domestic Product) - NOMINAL: United States (1): USD 13,807,550 million (13 billion) Japan (2): USD 4,381,576 million China (4): USD 3,280,224 million Indonesia (20): USD 432,944 million Switzerland (21): USD 427,074 million Hong Kong (37): USD 207,171 million United Emirates Arab (38): USD 190,744 million Singapore (45): USD 161,349 million Luxemborg (64): USD 49,531 million income
  10. 10. ARCHITECTURE + CONSUMERISM yohanes.budiyanto INCOME GDP per capita: COUNTRY GDP/CAPITA POPULATION ------------------------------------------------------------------------------------------ Luxemborg (1): USD 103,125 483,800 (166) Switzerland (6): USD 58,513 7,647,600 (94) United States (12): USD 45,725 305,619,000 (3) United Emirates Arab (17): USD 42,501 4,380,000 (120) Singapore (21): USD 35,123 4,839,400 (114) Japan (22): USD 34,216 127,690,000 (10) Hong Kong: USD 29,754 6,985,260 (98) China (37): USD 16,697 1,327,150,000 (1) Indonesia (115): USD 1,925 228,728,495 (4) income
  11. 11. ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization
  12. 12. ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization <ul><li>GLOBALIZATION - definition </li></ul><ul><li>Globalization in its literal sense is the process of transformation of local or regional phenomena into global ones. </li></ul><ul><li>It can be described as a process of blending or homogenization by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, socio - cultural and political forces. Globalization is often used to refer to economic globalization, that is, integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology . </li></ul><ul><li>Tersedianya barang yang sama (homogenous) </li></ul><ul><li>Teknologi yang sama </li></ul>
  13. 13. ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization Globalization An English princess with an Egyptian boyfriend crashes in a French tunnel, driving a German car with a Dutch engine, driven by a Belgian who was high on Scottish whiskey, followed closely by Italian Paparazzi, on Japanese motorcycles, treated by an American doctor, using Brazilian medicines! And this is sent to you by a Canadian, using Bill Gates' technology which he got from the Japanese.
  14. 14. ARCHITECTURE + CONSUMERISM yohanes.budiyanto culture CULTURE + LIFESTYLE POP CULTURE MEDIA (INTERNET, TV) ADVERTISING e.g: China before(1949-1980): Socialist, Cultural revolution, Government Contrals the economy China now (1990 – present): Open up to the world, Foreign Investment, Globalization, big spender Chinese now eat McDonald’s!
  15. 15. ARCHITECTURE + CONSUMERISM yohanes.budiyanto government influence GOVERNMENT INFLUENCE RULES & REGULATIONS (e.g Export Import, Free Trade, etc) > supply og goods; The more relaxed the rules, the more goods are available in the market. TAX (GST): Less GST, more to spend Dubai: Tax Free Hong Kong: 5.0% Japan: 5.5% Singapore: 7.0% Australia: 10.0% Indonesia: 10.0% INCOME TAX : Less Income Tax, more to spend
  16. 16. ARCHITECTURE + CONSUMERISM yohanes.budiyanto <ul><li>THE ROLE & POWER OF ARCHITECTURE </li></ul><ul><li>- Bangunan sebagai kesempatan untuk menghasilkan laba (profit) </li></ul><ul><li>Bangunan memberikan nilai keunikan; meningkatkan nilai investasi </li></ul><ul><li>Bangunan memberikan identitas </li></ul><ul><li>THE BILBAO EFFECT (Guggenheim Museum, Bilbao, Spain): </li></ul><ul><li>Creation of landmark </li></ul><ul><li>Boost Tourism </li></ul><ul><li>Single handedly change the economy of the city </li></ul><ul><li>Boost other sector industries e.g. Hotel, Retail, Restaurant, etc </li></ul>bilbao effect
  17. 17. ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Guggenheim Bilbao
  18. 18. ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Opera House Sydney
  19. 19. ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Pearl Tower Shanghai
  20. 20. ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Skyscrapers Hong Kong
  21. 21. ARCHITECTURE + CONSUMERISM yohanes.budiyanto government influence THE SETTING OF CONSUMERISM: THE SHOPPING MALL PHENOMENON Suburban Mall concept, Victor Gruen (US) 50s in Seattle. A shopping mall in which stores are arranged in a row with a sidewalk in front and developed as a unit with a large parking lot are a relatively recent development that corresponded with the rise of suburbs after World War II in the United States. SUPERMARKET EFFECT WHO LIKE SHOPPING MALL? WHO LIKE GRAND INDONESIA MALL? WHY?
  22. 22. ARCHITECTURE + CONSUMERISM yohanes.budiyanto architecture + consumerism <ul><li>HOW ARCHITECTURE INFLUENCE CONSUMERISM </li></ul><ul><li>1. DIRECT (Planning & Design) </li></ul><ul><li>2. INDIRECT (Branding & Design) </li></ul><ul><li>FOCUS ON: SHOPPING MALL </li></ul><ul><li>OTHER CONSUMERISM OUTLET: RETAIL, FOOD, HOTELS </li></ul><ul><li>Construction of Building </li></ul><ul><li>Construction of Desire </li></ul>
  23. 23. ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct <ul><li>DIRECT: PLANNING & DESIGN </li></ul><ul><li>Target Market: Age (youth/Older), Sex (M/F), Income (Low/High) </li></ul><ul><li>Theme or Concept (Egyptian, Chinese, High Tech) > Choices </li></ul><ul><li>Floor plan layout: Clear Circulation, Landmarks, Atrium, Front Shop Design </li></ul><ul><li>Programs: “Supermarket Effect” </li></ul><ul><li>Events: Permanent & Temporary: art installation, photography exhibitions, musical performance, celebrity encounter </li></ul><ul><li>Anchor Tenants / Branding, Unique selling point </li></ul>
  24. 24. ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct
  25. 25. ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct DIRECT: PLANNING & DESIGN TARGETED ACTIVITY: construction of desire Attractive Building > Attract Crowd Attention Attractive & Diverse Program > Attract customer to visit Attractive Facilities > Accommodate customer needs (e.g. Car Park, ATMs, WCs, Musholla, etc) Smart Planning & Design > “Supermarket Effect” > Window Shopping > Tempting Offers > Purchase & More Purchase Temporary: Events & Promotion > Customers come back regularly
  26. 26. ARCHITECTURE + CONSUMERISM yohanes.budiyanto Indirect: <ul><li>INDIRECT: BRANDING & DESIGN </li></ul><ul><li>Branding: Long Term Marketing Goal </li></ul><ul><li>Unique Design: Corporate Identity; Grab audience attention </li></ul><ul><li>Star Architect: Associated brand & prestige </li></ul><ul><li>Quality / Luxury: Associated attribute to the company </li></ul><ul><li>Diversity: Merchandising, exploitation of brand; “provider of desire” </li></ul><ul><li>DISNEYFICATION: </li></ul><ul><li>CONSTRUCTION OF DESIRE </li></ul><ul><li>CUSTOMER KNOW YOUR PRODUCTS </li></ul>
  27. 27. ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 1: DUBAI
  28. 28. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  29. 29. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  30. 30. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  31. 31. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  32. 32. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  33. 33. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  34. 34. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  35. 35. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates
  36. 36. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Wafi City
  37. 37. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Wafi City
  38. 38. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Wafi City
  39. 39. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Wafi City
  40. 40. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  41. 41. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  42. 42. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  43. 43. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  44. 44. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  45. 45. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City
  46. 46. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Madinat Jumeirah
  47. 47. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Madinat Jumeirah
  48. 48. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Madinat Jumeirah
  49. 49. ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Madinat Jumeirah
  50. 50. ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 2: TOKYO
  51. 51. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  52. 52. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  53. 53. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  54. 54. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  55. 55. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  56. 56. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  57. 57. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  58. 58. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  59. 59. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza
  60. 60. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  61. 61. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  62. 62. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  63. 63. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  64. 64. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  65. 65. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  66. 66. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  67. 67. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  68. 68. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi
  69. 69. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando
  70. 70. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando
  71. 71. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando Hills
  72. 72. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando Hills
  73. 73. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Chanel Mobile Art
  74. 74. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Chanel Mobile Art
  75. 75. ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Chanel Mobile Art
  76. 76. ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 3: JAKARTA
  77. 77. ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Grand Indonesia
  78. 78. ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Grand Indonesia
  79. 79. ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Plaza Indonesia
  80. 80. ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Paific Place
  81. 81. ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Paific Place
  82. 82. ARCHITECTURE + CONSUMERISM yohanes.budiyanto

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