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The great india place

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The great india place

  1. 1. The Great India Place
  2. 2. About GIP, Noida <ul><li>Builder- Unitech Group. </li></ul><ul><li>Designed by Callison Inc. the interior theme is &quot;shoppertainment&quot;, which integrates shopping and entertainment in the same premises. </li></ul><ul><li>Location- Sector 38A, right at the entrance of Noida. </li></ul><ul><li>Area – 15 LAKHS sqft. </li></ul>
  3. 4. Floor Plan
  4. 8. USP of the Mall <ul><li>A huge space for target audience to relax outside the mall make this mall unique from others. </li></ul>
  5. 9. Retail Atmospheric <ul><li>Atmospherics is referred to as a store’s physical characteristics that are used to develop the retail unit image and draw customers. It describes the physical elements in a store’s design that appeals to consumers and encourages them to buy. </li></ul>
  6. 10. Key components of Retail Atmospherics <ul><li>External </li></ul><ul><li>Store Layout </li></ul><ul><li>Internal </li></ul><ul><li>Visual Merchandising </li></ul>
  7. 11. External Atmospherics <ul><li>Entry </li></ul><ul><li>Main Gate. </li></ul><ul><li>Parking Lot </li></ul><ul><li>Lighting </li></ul><ul><li>Surroundings </li></ul><ul><li>Location </li></ul><ul><li>Catchment Area </li></ul>
  8. 12. Entry
  9. 13. Main Gate
  10. 14. Parking <ul><li>Parking is best done in the basement as it is connected by lift to all floors and has a step free route till the lifts </li></ul>
  11. 16. Lighting
  12. 17. Surroundings
  13. 18. Catchment Area Trade Area
  14. 19. Internal Atmospherics <ul><li>Display </li></ul><ul><li>Interior Lighting </li></ul><ul><li>Aroma </li></ul><ul><li>Signage </li></ul><ul><li>Flooring </li></ul><ul><li>Colors </li></ul><ul><li>Music </li></ul>
  15. 20. Display
  16. 21. Interior Lightings
  17. 22. Signage
  18. 23. Flooring
  19. 24. C o l o r s
  20. 25. Music
  21. 26. Store Layout
  22. 28. Visual Merchandising <ul><li>It is defined as the presentation of products in order to sell them. The initial point of interaction with a potential customer in the window displays of the store front. It includes various aspects such as: store floor plan, store windows, signs, merchandize display, space design, fixtures and hardware, and the elements that come with it- which may be all too many to mention. </li></ul>
  23. 29. Big Cinema- 6 Screen Multiples
  24. 30. Escalators & Lifts
  25. 32. Food court <ul><li>The food court is a bit stylish, although the chairs and tables are all place close together and can get cramped. You have a central dome and a circular area around which the chairs are arranged, and on one side, you have the food court options, while on the other side, you have a vegetarian restaurant called 'Yatra'. The food court has a variety in terms of Indian (South and North Indian) along with Chinese, Mexican, sandwiches, pizza, burger and other such food. You get a variety of drinks over there (all non-alcoholic). And then there is the Yatra restaurant, where you have a vegetarian thaali. Here you actually get to sample 2 types of vegetarian cultures, and you can really enjoy the food. Quantity is unlimited, and it costs around Rs. 150 on weekdays and Rs. 170 on weekends, and is a good place to eat. </li></ul>
  26. 33. Food Court
  27. 34. Kid’s Zone
  28. 35. Safety
  29. 36. Activities inside the Mall
  30. 37. Amusement Park
  31. 40. Competitors
  32. 41. Thank You <ul><li>Sumitted by: Archita Dey & Anil Kumar </li></ul>

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