ITC is an Indian conglomerate established in 1910 with businesses spanning FMCG, hotels, paperboards, packaging, agri, and IT. The document provides an overview of ITC's history, products, vision, objectives, SWOT analysis, 4Ps, BCG matrix, PLC, and future plans. It discusses ITC's entry and expansion into various consumer product categories over the years and plans to invest Rs. 25,000 crore over 5-7 years across projects and enter new segments like nutrition. The conclusion states that ITC has successfully positioned itself as a market leader in various verticals through dominant brands.

1. Case Study on ITC
Made By :-
Shubham Sharma
Copyright ©2022

2. Content
• Declaration
• Acknowledgement
• Product Hierarchy
• Introduction
• Company Profile
• History
• Product of ITC
• Vision and Mission
• Objectives
• SWOT Analysis
• 4Ps Market Mix (Product, Place, Price, Promotion)
• BCG Matrix ( Boston Consulting Group Matrix )
• PLC (Product Life-cycle)
• Market Strategy
• Future Plan
• Conclusion
• Bibliography

3. Declaration
I am (Student Name)________ studying in the (Course name
)___________in the academic year 2021-2022 at College Name
________ hereby declare that I have completed project on ITC as part
of the course requirements of Degree () ______studies
(University)_________.

4. Acknowledgement
First and the foremost I would like to express my sincere gratitude and
thanks towards the ___________ university for introducing the course
and giving all students a have and a platform to keep in touch with
changing business scenario. I would like to express my gratitude and
sincere thanks to my professor guide assistant professor (Name of
Professor)_______for helping me to carry out this study and extending
valuable guidance and encouragement from time to time. Without which
it would not have been possible to undertake and complete the project .
Last but not the least my colleagues for their valuable suggestions for
making this a cherish able experience for me.
Name of Student
______________

5. Introduction
• Established in 1910, ITC Limited is a diversified conglomerate with businesses
spanning Fast Moving Consumer Goods comprising Foods, Personal Care,
Cigarettes and Cigars, Branded Apparel, Education & Stationery Products,
Incense Sticks and Safety Matches; Hotels, Paperboards and Packaging, Agri
Business and Information Technology.
• The Company was incorporated on August 24, 1910 under the name Imperial
Tobacco Company of India Limited.
• As the Company's ownership progressively Indianized, the name of the Company
was changed to India Tobacco Company Limited in 1970 and then to I.T.C.
• Limited in 1974. In recognition of the ITC's multi-business portfolio
encompassing a wide range of businesses, the full stops in the Company's name
were removed effective September 18, 2001.
• The Company now stands rechristened 'ITC Limited,' where 'ITC' is today no
longer an acronym or an initialized form.

6. Company Profile
ITC is one of India's foremost private sector companies and a
diversified conglomerate with businesses spanning Fast Moving
Consumer Goods, Hotels, Paperboards and Packaging, Agri Business
and Information Technology.
Product type Aashirvaad Atta, Sunfeast
Biscuits,
Owner Sanjiv Puri
Country India (Kolkata)
Introduced 24 August 1910
Markets Worldwide

7. History
• It began in August 2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes.
• In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and
Aashirvaad Atta (wheat flour).
• 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment.
• ITC entered the fast growing branded snacks category with Bingo! in 2007.
• In 2010, ITC launched Sunfeast Yippee! to enter the Indian instant noodles market.
• In September 2014, ITC launched GumOn Chewing Gum marking the entry into the category of gums.
• The Company entered the Fruit-based juices and beverages market with the launch of B Natural Fruit beverages in January 2015.
• ITC's forayed into the dairy segment with the launch of Aashirvaad Svasti Ghee in November 2015.
• Launched in April 2016, Fabelle chocolates are ITC's premier offering in the luxury chocolate space.
• ITC forayed into the branded coffee category in July 2016 with the launch of Sunbean Gourmet Coffee.
• In February 2017, ITC launched ITC MasterChef super safe spices - the first-of-its-kind spices launched in India, offering export quality super
safe spices to the Indian homemaker.
• ITC MasterChef Prawns were launched in June 2017 as the Company entered the Frozen foods segment.
• ITC's first foray into fresh fruits and vegetables segment was marked with the launch of Farmland Potatoes in November 2017.
• In 2018, ITC forayed into the packaged milk segment with the launch of Aashirvaad Svasti pouch milk and into dairy-based beverages with the
Sunfeast Wonderz range of milkshakes.
• The ITC Master Chef Frozen Snacks range was also introduced the same year, marking the Company's first venture into the frozen snacks
segment.
• In July 2020, ITC acquired spices maker Sunrise Foods, looking to augment its product portfolio.

8. Product of ITC
• Aashirvaad Atta
• Sunfeast Biscuits
• Bingo
• Yippee Noodles
• Pastas
• Candyman
• Vivel
• Flama
• Sunbeam Gourment Coffee
• Notebooks
• Savlon
• Dark Fantasy
• Classmate

9. Product Hierarchy

11. Vision and Mission
Vision:-
ITC’s position as one of India’s most valuable corporations through
world class performance, creating growing value for the Indian
economy and the company’s stakeholders.
Mission:-
To enhance the wealth generating capability of the enterprise in a
globalizing environment , delivering superior and sustainable
stakeholder value.

12. Objectives
• ITC's goal is to assist developing and transition countries to achieve
sustainable development through exports.
• Our objective is increased and better trade, which creates
employment, entrepreneurial opportunities and generates income.
• The ITC's strategic objectives are to build awareness and improve the
availability and use of trade intelligence; strengthen trade support
institutions; enhance policies for the benefit of exporting enterprises;
build the export capacity of enterprises to respond to market
opportunities; and mainstream inclusiveness

13. SWOT Analysis

14. SWOT Analysis of ITC

15. Market Mix
Marking Mix :-
• Product Mix
• Price Mix
• Place Mix
• Promotion Mix

16. Product Mix

17. Price Mix
• ITC being a multi-industry company has a variety of products in
the market. Therefore, a different pricing strategy is followed for
each product.
• Keeping in consideration that India is home to many middle-
class families ITC uses a reasonable pricing policy for
consumer products so that by selling products at reasonable
rates the company can generate maximum profit. ITC being a
multi-industry company also owns hotels, for that, it has
adopted a premium pricing policy.
• For example, the company launched yippee with basic pricing
which is affordable, hence it became an alternative to maggie.
This shows how smartly the company has set reasonable prices
to deliver it to a larger segment.

18. Place Mix
• ITC has a strong and diverse distribution channel so that its
product is accessible in every retail shop and remote area in
India.
• Their product is available in more than 4 million retail stores in
India.
• It has a strong distribution network and logistics facility.
• The company has around 60 dealers and several
manufacturing units in India.
• Their network has expanded to almost 60 places across India.
• Its products are sold in various countries worldwide, such as
Australia, North America, Africa, and the Middle east.

19. Promotion Mix
• ITC Uses different platforms such as television, radio, and print
to promote its product as a part of the marketing mix.
• As it has so many different sub-brands, different brand
ambassadors are required by ITC to promote each brand.
• Kartik Aryan and Tara Sutaria are brand ambassadors of ITC’s
“Engage”. To advertise its products, ITC has used a variety of
promotional activities, such as ad campaigns shown on well-
known television channels, and hoardings are also used to
promote its brand.
• Keeping Indian farmers in consideration ITC has launched an e-
choupal program which has solved various problems faced by
the farmers, the company is planning to expand the program to
15 states across India, over the following years.

20. BCG Matrix

21. Product Life-cycle

22. Market Strategy
• ITC is committed to a national agenda of raising agricultural
productivity and making the rural economy more socially inclusive.
• ITC believes that the urgency and scale of these tasks make market
linked solutions and innovations more effective and sustainable than
capital intensive approaches.

23. Future Plan
• ITC has planned to undertake investments of nearly Rs 25,000 crore
spread over 40 projects across the country in the next 5-7 years.
• The company is also working towards entering the nutrition, health
and well-being segment.
• The company aiming to become the number one FMCG player in the
country (barring cigarettes).

24. Conclusion
• ITC ltd. is a leading FMCG Company in India and for the last three
consecutive years, it has shown accelerated growth in the FMCG
portfolio.
• ITC has placed itself successfully as a market leader in various
verticals and will continue to dominate through several brands.

25. Bibliography
• www.google.com
• www.Wikipedia.com